team detroit sxsw panel recap

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now where are the flowers?We built the beehive,

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Building Relationships Through Real-Time Relevance

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SXSW //

Jon-Paul Jacques, Blue HiveLizz Linabury, Team DetroitStuart O’Neil, Team DetroitMark Evans, Blue HiveScott Mills, Team Detroit

This panel discussed how brands are using the latest digital tools to create moments of real-time relevance for the brand.

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“An unfortunate aspect of ‘always-on’ is the chase for a viral moment rather than focusing on relevant conversations.” –Stuart O’Neil

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“When we hear ‘real-time’ relevance, we should be honing in on the word ‘relevant’.” –Lizz Linabury

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Marketing as a Service

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SXSW //

David Murphy, Team DetroitDoug Stovall, HipcricketHelen Ectors Team DetroitJim McArthur, DigitariaTony Vecchiato, Team Detroit

This panel discussed the idea of marketing as a service by reimagining what brands do to help the customer by providing utility in real time.

“Re-imagine everything you do to help the customer by providing utility in real-time.” –David Murphy

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“There are so many tools available at our disposal. Brands need to focus on what’s going to drive narrative.” –Jim McArthur

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Power of Design Principles in a Connected World

SXSW //

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Michele Silvestri, Team DetroitChristine Jones, Team Detroit

This panel looked at the power of design principles and leveraging design thinking to build brand relationships and messaging effectiveness.

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“Brand is a sum of everything…the additive effect of every positive connection it makes with a consumer.” –Michele Silvestri

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“Design is not just about fighting the ugly.” –Christine Jones

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The Internet of Cars

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SXSW //

Dave Knox, Rock Fish

Heidi Browning, Pandora Media Inc

Scott Lange, Team DetroitSefi Grossman, Team Detroit

This panel discussed the direction of the digital automotive industry along with the rise of the connected car through integrated apps, vehicle data and the data cloud.

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“Your car is your biggest wearable…it’s an exoskeleton that gives you super-human powers.” –Scott Lange

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“Data from cars meshed with 3rd party data creates the opportunity to give back to the greater good.” –Sefi Grossman

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Evolution of Storytelling: Brands as Broadcasters

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SXSW //

Toby Barlow, Team Detroit

This panel highlighted the parallels between the evolution of television and the Internet, and explore the possibilities the digital world will provide to Brands as they try to become the networks of the future.

“We are a species that’s pathological in our storytelling.” –Toby Barlow

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