team 5 michael loo may cho leslieann dawkins tien trinh amy ryan allstar

Team 5

Michael Loo May Cho Leslieann Dawkins

Tien Trinh Amy Ryan

AllStar

Mission StatementThe mission of Allstar is to create quality and affordable products for the ultimate consumer satisfaction, provide a safe working environment for all employees, and increase company value for stockholders. Allstar strives to grow in our product development and pharmaceutical division as a whole and become profitable from work that satisfies consumer needs and benefits humanity.

About Us

Allstar Pharmaceuticals is a leading pharmaceutical company specializing in the manufacturer of over-the-counter cold and allergy medicine. Established in 1924, Allstar develops, manufactures, and markets medicine to address the relief of cold and allergy symptoms from which our consumers suffer.

Objectives

Increase value of stock

Increase brand awareness

Increase market share

Maintain customer satisfaction

Introduce new products and product line extensions

SWOT

Strengtho High Market Shares

Strengths

High Brand Awareness

Strengths

Affordable Prices

Weakness

Low Sales Force

SWOT (Cont’d)

Opportunitieso Allround is the only four hour multi-

symptom liquid over the counter medication   

o Introduction of a line extension product: Allround+

o Introduction of a new product: Allright

New Products

Allround Allround+Allright

Allright Allround Allround+

SWOT

Threats

o More competitors that competewith our products

Marketing Activities Net Income & Stock Price

30

45

60

75

90

105

120

135

Year0

Year1

Year2

Year3

Year4

Year5

Year6

Year7

Year8

Year9

Year10

Years

Price

Stock Price Net Income

Advertising & Brand Awareness

Market Share based on Sales

Product Satisfaction

Lessons Learned

Utilized marketing surveys sooner

Increased sale force earlier to further push our product

Lessons Learned (Cont’d)

Better money management on our products

Concentrated more on market demand rather than competitor’s price

Questions