te12 boost your stage and video presence

52nd ICCA Congress

International Congress and Convention Association .

Twitter: #ICCA13

Boost your stage and video presence : How to make a positive impact when on camera

or in front of an audience

52nd ICCA Congress

International Congress and Convention Association .

Twitter: #ICCA13

Boost your stage and video presence : With Tina Altieri and Ian Whiteling

International Congress and Convention Association .

Twitter: #ICCA13

Want to run and hide?

What’s my opinion worth anyway?

Isn’t there someone else more qualified to speak?

International Congress and Convention Association .

Twitter: #ICCA13

Where are our Vox Pop Stars?

International Congress and Convention Association .

Twitter: #ICCA13

Knowledge isn’t power

Communicating knowledge is

International Congress and Convention Association .

Twitter: #ICCA13

How do the influential do it?

Attract the right sort of attention

Say something news worthy or quotable at any time

Appear confident and credible

International Congress and Convention Association .

Twitter: #ICCA13

Your key message is king

• They want you - the technical expert - to be

the persuader.

• They want statements not information

download.

• Short, lively quotes and catchy phrases.

International Congress and Convention Association .

Twitter: #ICCA13

Your key message is king

5 – 7 seconds

“Our city offers many benefits for the business

traveler. We have identified 5 main reasons for

this. Firstly, because we have…”

International Congress and Convention Association .

Twitter: #ICCA13

Your key message is king

“Mount Pokoyo is the destination business

travellers are raving about. World class facilities,

a picture perfect city and dining options that

delegates keep coming back for. It’s special.”

7 seconds

International Congress and Convention Association .

Twitter: #ICCA13

Creating a verbal presence

Don’t say “I think”

Instead say “I’m convinced” or “I’m confident.”

Don’t say “I’m enjoying the Congress”

Instead say “The ICCA Congress is bursting at the

seams with great take aways for me and my team.

Don’t say “Moreover we should be considering…”

Instead say “On top of that let’s consider...”

International Congress and Convention Association .

Twitter: #ICCA13

• Analogies and similies

• First person answers

• Self contained answers

• Prophecies of doom

Megaphone messages

International Congress and Convention Association .

Twitter: #ICCA13

• Analogies and similies

These help your audience to see what you are saying.

Megaphone messages

International Congress and Convention Association .

Twitter: #ICCA13

• First person answers

Stories drawn from your own experience.

“My 25 years experience in the MICE

industry tells me that we need to keep

exploring better ways to…”

Megaphone messages

International Congress and Convention Association .

Twitter: #ICCA13

• Self contained answers.

Can the audience understand what

you’re talking about by listening to

your response without hearing

the question?

Megaphone messages

International Congress and Convention Association .

Twitter: #ICCA13

• Prophecy of Doom

Motivating people into action.

“If we don’t do this, then we run the risk of …..”

Megaphone messages

International Congress and Convention Association .

Twitter: #ICCA13

I must have my powerful key

messages ready to deliver

regardless of the questions

being asked.

Think of the headlines you’d like to see, then say them!

My ICCA Congress 2013 take away

International Congress and Convention Association .

Twitter: #ICCA13

What are your key messages?

Now it’s over to you…

International Congress and Convention Association .

Twitter: #ICCA13

Physical distractions

Clothing distractions

You’re distracted

Presentation faux pas

International Congress and Convention Association .

Twitter: #ICCA13

Physical distractions

Clothing distractions

You’re distracted

Physical distractions

International Congress and Convention Association .

Twitter: #ICCA13

Visual distractions

Dress distractions

You’re distracted

Presentation faux pas

International Congress and Convention Association .

Twitter: #ICCA13

Visual distractions

Dress distractions

You’re distracted

Plain, bold colours work better than…

International Congress and Convention Association .

Twitter: #ICCA13

Visual distractions

Dress distractions

You’re distracted

Busy prints = distracting to the eye

International Congress and Convention Association .

Twitter: #ICCA13

Visual distractions

Dress distractions

You’re distracted

Classic colours for men

International Congress and Convention Association .

Twitter: #ICCA13

Visual distractions

Dress distractions

You’re distracted

The Cluttered look = distracting

International Congress and Convention Association .

Twitter: #ICCA13

It shows – on video or in

presentations - when you

don’t have your

head in the game.

You are distracted

International Congress and Convention Association .

Twitter: #ICCA13

• An interviewer

• An interviewee

• An observer

Now it’s over to you…

International Congress and Convention Association .

Twitter: #ICCA13

Top two body language gems

Want to increase your video and

presentation

presence immediately?

Open these two doors to energise

your message

International Congress and Convention Association .

Twitter: #ICCA13

A) Subject matter expert

B) Stage performer

C) Sales person

D) Technical advisor

Question

What is your role during a business

presentation?

International Congress and Convention Association .

Twitter: #ICCA13

B) Stage performer

Answer

International Congress and Convention Association .

Twitter: #ICCA13

To wrap up

Preparation

Performance

Practice

Verbalisation

With your performance

jacket on!

International Congress and Convention Association Twitter: #ICCA13

Thank you!

Tina Altieri

www.maxcommunicate.com

52nd ICCA Congress

International Congress and Convention Association .

Twitter: #ICCA13

Boost your stage and video presence now! Thank you!