tdot august 2011

Associate Professor, JournalismBelmont University

www.themultimediamaven.com

Dr. Syb Presents:

20 Tools, Trends & Topics for TDOT in 20 Minutes.

Perception

• IX

It’s all in how you look at it.

• SIX

• IX6

1. Twitter

• Research

• Relationships

• Reputation

2. Facebook

•Pages-Fans, Can Like Brands, Participate freely, No email limits…Better for Businesses

•Groups 5,000 members or less can send emails, administrator…Access can be restricted

3. Google

•Google Docs, Spreadsheets, Earth, etc.

•Google for Small Business

4. You Tube

•How To Tutorials

•Research

•Reach

5. Presentation Tools

•Prezi

• Cool Tools for Schools

•Slideshare

•Research topics, public domain

6. Contact Facilitation

•Constant Contact

•My Emma

•iContact

7. Signatures

•EchoSign

•Right Signature

8. Commerce

• Square

• Pay Pal

9. Blogging

•Blogger

•Wordpress

•Tumblr

•Weebly

•Authentic, Timely, Consistent, Conversation, Transparent, Relevant, Substance

10. Conferencing

•Skype

•GoToMeeting

•Free Conference Calls

11. Mobile Apps

•Growth

•Stats

12. Gaming

• By the Numbers

13. Location Based

•Foursquare

14. Augmented Reality

•Sixth Sense

•Apps

15. What Would Google Do

•Build platforms, indexes, ways to organize information

•Search for the next “platform”

•Avoid being the middle manWhat Would Google Do, Jeff Jarvis

16. Daniel Pink

•“A Whole New Mind” Right Brained/Story, Meaning, Play, Design, Symphony & Empathy

• “Drive” Autonomy, Mastery and Purpose Industrial mindset is gone

17. Diversity•Diversity is valuable naturally,

economically, psychologically and practically.

•When biodiversity is eliminated species die

•Think local, national AND International

•Minorities worth more than a trillion dollars next year

18.

•Living in Abundance

•Consumers are the producers and consumers

•Infinite storage, all information will be digitized and become free

•Money is made in scarcity, time is worth money, not necessarily the goods

• The Long Tail, Free, Chris Anderson

19. Seth Godin

• “Tribes”

•Build your tribe! Unite and Lead Them!

• “Purple Cow”

• “Permission Marketing”

20. •Crowdsourcing

• “The most intelligent way to stand out with customers is to unearth the collective intelligence of customers.”

• “...companies do better when they make their customers smarter.”

• “You can think big without having to think of everything yourself.”

• Mavericks at Work by William C. Taylor & Polly LaBarre

Parting Wisdom

•Collaboration

•Conversation

•Community

Online Tools

•www.coveritlive.com

•www.cueprompter.com

•Ustream

•http://www.eye.fi/

More Tools

•Vook

•Twitcam

•TinyChat

Other video services

•www.vimeo.com

•http://www.qik.com/

•www.livestream.com

•www.ustream.com

Podcasting

•www.blogtalkradio.com

Thoughts before Assignment

•Time and Attention are the most sought after commodities. How do you spend your time?

•Money is a scarce resource for many, how do you spend yours?

•Value of stories

Thank You!!•Thank you for taking the time to play

with me. This is my passion and I truly enjoy every multimedia minute.

•drsyb7@gmail.com

•www.twitter.com/drsyb

•www.facebook.com/drsyb

•www.themultimediamaven.com

•www.drsyb.com