tci 2014 “rutas competitivas” program. the case of colombia

“Rutas Competitivas” Program. The case of Colombia Jose Vicente Mogollon Parallel 2.2 Cluster implementation in different parts of the world

11 November 2014

Your partner in economic development

“Rutas Competitivas” Program The case of Colombia

TCI 2014 Monterrey Jose Vicente Mogollon

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Rutas Competitivas (RC) Program Overview

Agenda

Sectors worked on

Why implementation is working

Long term sustainability of the program

What’s next?

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Rutas Competitivas (RC) Program Overview

Agenda

Sectors worked on

Why implementation is working

Long term sustainability of the program

What’s next?

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Rutas Competitivas (RC) Program Overview

National level (MCIT, iNNpulsa) State level (Chambers of

Commerce)

2010 – Pilot 2012-14 Full Program

Largest cluster program ever done in Colombia

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RC Program Overview Cluster based regional competitiveness program (bottom up)

1 Growth & profits Goals

2 Train local teams

3 Change mindset 18 states 36 initiatives

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RC Program Overview Strategy is about choice: - what to do and NOT to do…

Strategic analysis

Where is industry going?

How is demand

changing?

How should cluster

firms react?

What should be the gov’s

role?

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Training local teams •  Training on strategy and

change process

•  Critical mass (50+ people)

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World class program and professors •  Case study methodology •  Top Business School

professors & reputed practitioners

Professor Antoni Zubirá

Cluster economies

Industry Analysis

Strategic Segmentation

Value Chain Analysis

Benchmarking

Action plans

Implementation

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Rutas Competitivas (RC) Program Overview

Agenda

Sectors worked on

Why implementation is working

Long term sustainability of the program

What’s next?

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Sectors worked on… Tourism (+9) Agriculture (+10) Industry & Services (5)

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Rutas Competitivas (RC) Program Overview

Agenda

Sectors worked on

Why implementation is working

Long term sustainability of the program

What’s next?

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Why is implementation working? 1.  Trained teams are implementing #rutascompetitivas

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2. Quick government response

•  IFR004 •  High impact regional projects •  USD $200,000 / project

•  IFR005 •  Strengthen Regional Competitiveness

Comissions •  USD $150,000 / project

Why is implementation working?

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Why is implementation working? Institutional level actions (Chambers of Commerce) Twitter: #rutascompetitivas

Coffee Initiative, Armenia

Business Tourism Initiative, Cartagena

Construction Initiative, North Santander

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Why is implementation working? Company level actions (Ukuku Rural Lodge) Ecotourism Cluster in Ibagué, Tolima

“We are leveraging our biologist background to be able to transmit the scientific part to tourists” - David Bejarano, cofounder of Ukuku Rural Lodge

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Why is implementation working? Company level actions (Polito) Textile and Apparel Cluster in Medellin, Antioquia

Fast fashion project to permanently monitor clients changing demands

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Rutas Competitivas (RC) Program Overview

Agenda

Sectors worked on

Why implementation is working

Long term sustainability of the program

What’s next?

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4 person team

2 initial RC…

3 additional RC

+ implementation

Institutional support

Long term Sustainability of Program The case of Cartagena, Bolivar

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Rutas Competitivas (RC) Program Overview

Agenda

Sectors worked on

Why implementation is working

Long term sustainability of the program

What’s next?

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What’s next?

•  Retain teams in the regions •  Government must continue to adjust policies and programs

to meet regions needs…

•  More institutions must get involved

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jose.mogollon@competitiveness.com www.competitiveness.com

@jvmogollon81