tavess - mobile opportunity in healthcare market na
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8/6/2019 Tavess - Mobile Opportunity in Healthcare Market NA
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Snapshot of the project:Opportunity in the Healthcare
Market, North America
1© Tavess Private & Confidential
8/6/2019 Tavess - Mobile Opportunity in Healthcare Market NA
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Introduction
Tavess market research on opportunity for mobile
communications in the Healthcare market of North America is
founded on primary-based research with over 500 physicians
in various disciplines across the region.T
he study helpedanalyze the mobile behavior and perspective of healthcare
professionals, and the market prospects for mobile services
among healthcare professionals.
2© Tavess Private & Confidential
8/6/2019 Tavess - Mobile Opportunity in Healthcare Market NA
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3
Type of Mobile-Device Owned
Blackberry Palm Apple Android Symbian Windows Others
© Tavess Private & Confidential
Apple mostwidely usedsmart-phoneby healthcareprofessionals
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4Individual Institution provided
Mobile-Device Ownership: Individual Vs Institution
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Tavess expects increasing
number of healthcareinstitutions to providesmart-phones to staff
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5Personal use Professional use
Break-up of time on Internet: Personal Vs for Professional
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6PC Mobile
Break-up of time on Internet for Professional use: PC Vs Mobile
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With increasing penetration of smart-phones that deliver
greater value andconvenience, Tavess expectstime on PC : Mobile to get even
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Perspective: Is Internet Essential for Professional Practice??
© Tavess Private & Confidential
-10%
0%
10%
20%
30%
40%
50%
60%
vast ¡ ajority of ¢ ealt ¢ -care professionals £ elievet ¢ at Internet is essential fort ¢ eir profession
Disagree¤
gree
Strongly¤
gree
Strongly Disagree
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0%
10%
20%
30%
40%
50%
60%
70%
80%
Professional Personal
Activity on Mobile Professional & Personal
© Tavess Private & Confidential
Visiting websites, searching internet, messaging are the top three professional activities observed
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Perspective: Interest in reading journals on e-Readers??
© Tavess Private & Confidential
0%
5%
10%
15%
20%
25%
30%
35%
40%
Little to nointerest observedfor e-Readers
LowModerate
High
Very Low
Very High
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10
0%
10%
20%
30%
40%
50%
60%
70%
Professional Activity on Mobile
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Besides communication, Mobiles are used for drug reference and treatment guidelines
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Mobile-based professional activity during
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After work Before work Between patient consultations During patient consultations Off-work days
Mobiles arepart of everyday life of healthcare
professionals,being used
before, at, after and out of work
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12
Widely Used (Mobile) Resources and Apps
Drug Reference
Resources
Applications Websites
Mobile PDR
Skyscape
Mobile Micromedex
Lexi-COMPLETE
Thomson Clinical Xpert
Mobile MerckMedicus
MDConsult Mobile
WebMD
UpToDate
MDConsult Mobile
Medscape
Merck Manual
5-Minute Clinical Consult
Washington Manual
CDCeMedicine
MDConsult
MDLinx
WebMD
Medline/Pubmed
NLMEpocrates
RxList
PDR Net
Mayoclinic
Cancer.net (Onc)
ASTRO (Onc)© Tavess Private & Confidential
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Perspective: Impact of Mobile Usage
More up to date with medical info
Use social networks for professional reasons more often
More connected to colleagues
More connected to patients
Readily check for drug interactions
Practice is more efficient
Almost all users agreethat mobile-phonespositively impact theirprofessional life
© Tavess Private & Confidential
No Impact>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>HighImpact
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14© Tavess Private & Confidential
-10%
0%
10%
20%
30%
40%
50%
60%
Disagree¥
gree
Strongly¥
gree
Strongly Disagree
Perspective: Is Smartphone Essential for Professional Practice??
Count of those that believe Smartphonesare essential for professional practiceoutnumbers the other category
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15
EMR & Sample Ordering: PC Vs Mobile
© Tavess Private & Confidential
Sample order - PC Sample order - Mobile EMR - PC EMR - Mobile
May not use Probably use Plan to use In use
Tavess expectsmobile apps toreplace the aidof PC apps
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Summary
Tavess research indicates:
Well-grounded Apple will continue to lead the market at least forthe next few years; however, other Smartphone vendors can makesignificant break-through with specially-packed offerings for thehealthcare industry.
Increasing number of Healthcare institutions across the region areexpected to mobile-power staff; A partnering centeredcollaborative GTM will be highly effective.
Simplifying, improving and empowering browsing experience can16© T avess Private & Confidential
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Summary (Contd..)
Collaboration among various stake holders (network providers, smartphone vendors, app-developers, content providersetc) is essential.
Understand and improvise customer experience with innovative
upgrade options.
Compatibility with various platforms for seamless integrationstands crucial especially to support HIS, EMR and other featuresand technologies.
17© T avess Private & Confidential
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