target final

Target Digital StrategyBy: Rebecca Budnitskiy

Target’s mission statement

• Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less.® brand promise.

Target Audience

• Women ages 25-40

• Median household income of $64,000

• 80% of their customers have attended college

Big Idea

• Raise awareness about the products that Target has to offer

• Create an app that with all of the information about current sales and inventory at their local Target

• Make commercials displaying the various types of products that can be found at Target

• Social Media/ Google Analytics• Number of followers• Number of likes• Positive feedback• Increase in overall sales

Key Performance Indicators

Tools & Tactics

• Social Media

• Target App

• Google AdWords

• Target Website

• Interactive Marketing

Budget

Overall Advertising budget is 35% of our annual budget

• Social Media – 15%

• Google AdWords- 10%

• Keeping the App/ Website Updated- 10%

Mobile App

• Latest Promotions

• Current Merchandise

• Special Offers For Members

• Target News

• Closest Locations

Alex From Target

Summary

• Succesfuly communicate the brand to consumers

• Increase consumer awareness of brand

• Increase sales

• Grow social media usage