talula fall 2016 amber and sandra.pptx
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Sandra MorrisAmber RodriguezTALULA FALL 2016
About Talula By Aritzia• Aritzia was founded in 1984 in Vancouver, Canada. It is owned by CEO
Brian Hill.
• Aritzia consists of 13 brands; Talula being one of their lower price point lines.
• Talula focuses on the millennial female who is into art, music, outdoors, and comfort .
• They have 55 stores throughout the United States and Canada.
• Their competition is Madewell, American Apparel and J.Crew.
Target Market
Fabric Direction
Faux Suede
Cotton
Knits
Viscose
Rayon-Spandex
Floral Print
Comfort, Minimal, Wrinkle Free, and Crease Resistant
Current In-store Merchandise
Cozy Cabin Color Palette
Soul
Morning DewMarshmallow
Ice ColdPale TulipBlush
Midnight TeakwoodMisty
RoyalCinnamon
Print Direction
Winter Colorway B
Fall Colorway A
Store Layout
Morton Jacket #101Fabrication: Woven Twill
Fabric Content: 92% Polyester, 8%
SpandexTarget LDP $25.00 Target Retail $149.00
Colors: Soul, CinnamonSizes XXS - L
Cinnamon Soul
Loveland Sweater #102 Description: Loveland SweaterFabrication: Sweater Knit
Fabric Content:
25% Nylon, 23% Acrylic, 20% Wool,
12% ViscoseTarget LDP $25.00 Target Retail $99.00
Colors: Morning Dew,
Pale TulipSizes XXS - XL
Morning Dew Pale Tulip
Lambeth Dress #103*
Fabrication: Knit Interlock
Fabric Content:95% Cotton 5%
Spandex
Target LDP $20.00
Target Retail $79.00
Colors:Misty, Midnight, Morning Dew
Misty
Midnight
Morning Dew
Verone Dress #104Fabrication: Knit Interlock
Fabric Content:66% Rayon, 29% Nylon, 5%
Spandex
Target LDP $25.00
Target Retail $69.00
Colors: Royal, Ice Cold
Sizes XXS - L
Royal
Ice Cold
Montana Blouse #105
Colorway A Colorway B
Loz Feliz Pants #106*
Fabrication: Knit Interlock
Fabric Content: 100% ViscoseTarget LDP $19.00 Target Retail $69.00
Colors:Ice Cold, Soul,
TeakwoodSizes XXS - XL
Ice Cold
Teakwood
Soul
Lenox Sweater #107 Fabrication: Sweater Knit
Fabric Content:
50% Viscose, 38% Polyamide, 7% Angora,
5% Cashmere
Target LDP $20.00
Target Retail $99.00
Colors: Teakwood, Misty, Blush
Sizes XXS - XL
Misty Teakwood Blush
Vanderbilt Skirt #108 Fabrication: Jersey Knit
Fabric Content: 100% CottonTarget LDP $20.00 Target Retail $49.00
Colors: Midnight,
Marshmellow, SoulSizes XXS- XL
Midnight Soul Marshmallow
Ivor Blouse #109
Fabrication: Knit Interlock
Fabric Content: 100% PolyesterTarget LDP $14.00 Target Retail $79.00
Colors: Colorway A, Colorway BSizes XXS - XL
Colorway A Colorway B
Kent Blazer #110
Fabrication: Woven Twill
Fabric Content: 100% RayonTarget LDP $28.00 Target Retail $119.00
Colors:Soul, Midnight, Marshmellow
Sizes XXS-XL
Soul Midnight Marshmallow
Claremont Pant #112Description: Claremont PantFabrication: Knit Stocking
Fabric Content:66% Rayon, 29%
Nylon, 5% spandexTarget LDP $20.00 Target Retail $69.00
Colors: Soul, TeakwoodSizes 00 - 12
Teakwood
Soul
Ticket & Label GuidePrice Tag
FrontBack
Fall 2016 Talula Collection
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