talent acquisition at mol group...talent acquisition at mol group attracting talents through...

Talent Acquisition at MOL Group Attracting talents through LinkedIn & Gamification

and build up the branding case

Vivien Orosz

Head of Capability Development &

Strategic HR

MOL GROUP IS A LEADING INTERNATIONAL, INTEGRATED OIL AND

GAS COMPANY WITH OVER 75 YEARS’ EXPERIENCE

MOL GROUP IS A LEADING INTERNATIONAL, INTEGRATED OIL AND

GAS COMPANY WITH OVER 75 YEARS’ EXPERIENCE

AS AN INDEPENDENT O&G PLAYER, MOL GROUP HAS TO RESPOND TO THE

SHORTAGE OF O&G TALENTS ON THE GLOBAL MARKET IN ORDER TO SAFEGUARD

ITS STRATEGIC TARGETS

Veterans (or Silents)

Generation X

Generation Y Baby boomers

1940 1960 1980 2000

Generation Z

Wyers, Connectors # of students graduationg in O&G

industry related studies

STRAIGHT FROM BABY BOOMERS TO WHYERS – SHORTAGE OF TALENT

THE RENEWED EMPLOYER BRANDING STRATEGY USES THE ‚REAL FACES’

APPROACH AND AIMS TO SHOW MOL GROUP EMPLOYEE SUCCESS STORIES

7

HOW MOL GROUP ENGAGES EMPLOYEES TO BE OUR BRAND AMBASSADORS ON LI

EXTENSIVE INTERNAL AND EXTERNAL CAMPAIGN WITH THE SUPPORT OF GROUP COMMUNICATIONS TO:

ENGAGE MOL GROUP EMPLOYEES TO BE BRAND AMBASSADORS OF THE

COMPANY, AND

GAIN MORE FOLLOWERS AND ENGAGE POTENTIAL FUTURE EMPLOYEES

EXTERNALLY

MOL GROUP FOLLOWER

NUMBER INCREASE:

May, 2014 14,500

January, 2015 24,000

October, 2015 48,500

May, 2016 65,500

MOL GROUP TARGETS SECONDARY SCHOOLS TO PROMOTE

NATURAL SCIENCES HENCE ENGAGE STUDENTS AT AN EARLY STAGE

ACCORDINGLY,

MOL GROUP’S SECONDARY

SCHOOL CONCEPT IS

CONSTANTLY REFRESHED

AND CUSTOMIZED FOR

ALL COUNTRIES

9 9

OUTSIDE-IN APPROACH IN HR IS BUILT ON CLEAR COMMUNICATION

TOWARDS EXTERNAL TALENT POOL

WE ACTIVELY PROMOTE OUR VALUE PROPOSITION THROUGHOUT WHOLE RANGE OF OUR TALENT PLATFORMS

Secondary school

programs for supporting

teachers and

motivating students

Programs for

talented students &

partnership with

key universities

Recruitment program

for graduates

in targeted countries

internationally

Talent development

& retention aligned

with the business

need

FRESHHH IS MOL GROUP’S INTERNATIONAL STUDENT COMPETITION SINCE 2007

SINCE THE COMPETITION START IN

2007, MORE THAN 25,000

STUDENTS FROM MORE THAN 70

COUNTRIES PARTICIPATED

EVOLUTION OF THE GAME FOLLOWS THE NEWEST TECHNOLOGICAL ADVANCES

GROWWW IS MOL GROUP’S WIDELY RECOGNIZED RECRUITMENT

PLATFORM THAT BROUGHT 1.770 YOUNG TALENTS SINCE 2007

GROWWW2016 PROGRAM RUNS IN 11

COUNTRIES:

BOSNIA AND HERZEGOVINA, CROATIA, THE

CZECH REPUBLIC, HUNGARY, ITALY,

PAKISTAN, POLAND, ROMANIA, SERBIA,

SLOVAKIA AND SLOVENIA

14

GROWWW 2016

UPPP IS OUR NEW EXPLORATION & PRODUCTION DEDICATED

TALENT ACQUISITION PROGRAM

16

UPPP 2015

KEY TAKEAWAYS

TO BE SUCCESSFUL IN TALENT ATTRACTION, COMPANIES NEED:

PROACTIVE RESPONSE TO THE GLOBAL MARKET TRENDS & CHALLENGES

(I.E. EARLY ENGAGEMENT OF TALENTS)

ACTIVE PROMOTION OF THE EMPLOYEE VALUE PROPOSITION THROUGHOUT THE WHOLE RANGE OF

THE TALENT PROGRAMS AND CONTINUOUS UPGRADE TO ENSURE THE BRAND ALIGNMENT

(RESPOND TO THE EXPECTATION OF THE TARGETED GENERATION/POPULATION)

STRONG INTERNAL COMMUNICATION

(ENGAGING BRAND AMBASSADORS WITHIN THE COMPANY, ENSURING BRAND ALIGNMENT)

Q&A

19

BACK-UP - UPPP 2014