taking sm to next level - governor's conference 2011
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TAKING SOCIAL MEDIA TO THE
NEXT LEVEL
Governor's Conference on Service & VolunteerismOctober 12, 2011
Presented by: Andrew Hoffman
Tuesday, October 11, 2011
ANDREW HOFFMANExecutive Director at NeighborLink Fort Wayne & NeighborLink Network
Adjunct Professor at Huntington University
Nonprofit Communication & Social Media Consultant
Community Engagement Strategist & Champion
Tuesday, October 11, 2011
www.NLFW.orgTuesday, October 11, 2011
st. louis
Tuesday, October 11, 2011
WHO ARE YOU &WHY THIS SESSION ?
Tuesday, October 11, 2011
START WITH THE
BASICS
A B CTuesday, October 11, 2011
JUST A SET OF COMMUNICATION TOOLS
Tuesday, October 11, 2011
IT STARTS WITH A SOLID FOUNDATION
Tuesday, October 11, 2011
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
SECURITY - Your Organization’s operations will dictate this function
WHAT MAKES A GREAT FOUNDATION?
Tuesday, October 11, 2011
SOCIAL MEDIA MANAGEMENT
Text
http://kelly.cybr.org/archives/2009/03/25/the-switchboard/
Tuesday, October 11, 2011
SOCIAL FEED MANAGERS
Tuesday, October 11, 2011
GOOGLE - MONITORING TOOLS
GOOGLE ALERTS
Tuesday, October 11, 2011
GOOGLE - MONITORING TOOLS
GOOGLE READER
Tuesday, October 11, 2011
GOOGLE - MONITORING TOOLS
GOOGLE ANALYTICS
Tuesday, October 11, 2011
SOCIAL SHARING
Tuesday, October 11, 2011
MICHAEL HYATT
Tuesday, October 11, 2011
MICHAEL HYATT
Tuesday, October 11, 2011
CASE FOUNDATION
Tuesday, October 11, 2011
VIDEO INTEGRATION
CASE FOUNDATION
Tuesday, October 11, 2011
CASE FOUNDATION
SOCIAL MEDIA STREAMSINTEGRATION
Tuesday, October 11, 2011
SOCIAL NETWORK INTEGRATION
Tuesday, October 11, 2011
VOLUNTEER MATCH
Tuesday, October 11, 2011
NLFW
Tuesday, October 11, 2011
EMAIL MARKETING
Tuesday, October 11, 2011
EMAIL TOOLS
Tuesday, October 11, 2011
EMAIL TOOL FEATURES
EVENT MANAGEMENT
SURVEYS
SOCIAL MEDIA INTEGRATION
ONLINE PAYMENT INTEGRATION
TRACKING
Tuesday, October 11, 2011
VIDEO
Tuesday, October 11, 2011
VIDEO
48hrs OF VIDEO UPLOADED EVERY DAY
OVER 3 BILLION VIEWS EVERY DAY
Tuesday, October 11, 2011
STORY MATTERS
http://www.flickr.com/photos/meomi/3059512473/
Tuesday, October 11, 2011
CHARITY: Waterhttp://www.flickr.com/photos/meomi/3059512473/
$665k Raised So Far
Tuesday, October 11, 2011
MOBILE WEB & APP DEVELOPMENT
Texting: http://www.flickr.com/photos/19779889@N00/4728235802/sizes/l/
Tuesday, October 11, 2011
MOBILE WEBSITE
Tuesday, October 11, 2011
MOBILE APPS
Found at Mashable.com
Tuesday, October 11, 2011
DIGITAL FUNDRAISING
Tuesday, October 11, 2011
Kiva Lenders
Million in Loans
Repayment Rate
625,271$244
98.86%
CROWD-FUNDINGKIVA.ORG
Tuesday, October 11, 2011
CROWD-FUNDINGSMALLCANBEBIG.ORG
Tuesday, October 11, 2011
TEXTING CAMPAIGNRED CROSS
Tuesday, October 11, 2011
DONATION APPSQUARE
Tuesday, October 11, 2011
THE CLOUD
Tuesday, October 11, 2011
GOOGLE DOCUMENTS
ONE OF THE EASIEST COLLABORATION TOOLS FOR TRADITIONAL OFFICE RELATED TASKS.
Tuesday, October 11, 2011
GOOGLE+
HANGOUTS GIVE YOU ONE OF THE EASIEST WAYS TO HAVE GROUP VIDEO CONFERENCING
Tuesday, October 11, 2011
DROPBOX
ONLINE FILE STORAGE AND SHARING
Tuesday, October 11, 2011
COULD INVESTMENTS IN TECHNOLOGY AND WEB DEVELOPMENT
OFFSET OPERATIONAL COSTS?
$$$Tuesday, October 11, 2011
LETS GET PRACTICAL
Questions & Group Think
Tuesday, October 11, 2011
Andrew-Hoffman.com
NeighborLink Fort Wayne
Andrew@NLFW.org
260.710.7611
Presentation At:www.Slideshare.net/AndrewDewey
Thank You!
Tuesday, October 11, 2011
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