taking donor stewardship online with holly wagg

In the large world of multi-channel fundraising, there’s no real such thing as a direct mail donor, or an online donor, or a phone donor. There are donors. There are your charity’s donors. And there are the channels by which your charity’s donors choose to give to you. It’s time to change how your charity approaches stewardship as we explore tools and tactics to help you with the online stewardship of your donors, and not just the stewardship of your online donors. About Holly Wagg: With over 17 years in the not-for-profit sector, Holly is a seasoned fundraising and communications professional. Although she had an 8-track player in her childhood bedroom, she doesn’t consciously remember a time where you couldn’t fundraise without the internet. Given her involvement in start-up and grassroots organizing, the digital realm has always been a part of her efforts and expertise. Prior to joining the Good Works team in 2012, she managed the funds development and/or communications shops at ArtsSmarts, National Capital Region YMCA-YWCA, Canadian AIDS Society and Girls Action Foundation. Holly co-founded the Ten Oaks Project in 2004 for which she was honoured with a lifetime achievement award in the queer community before she cracked 30.