tablet marketing speech

PROJECT

DATE CLIENTJULY 2011 ARYANA

TABLETSTHE WORLD TO COME

The Future has arrived

How did we get here

Two routes :

Two Technologies Two markets

Mainframe

Mainframe

Mini

Mainframe

Mini

PC

Mainframe

Mini

PC

Laptop

After 30 years 1bn

Mainframe

Mini

PC

Laptop

Mainframe

Mini

PC

Laptop

Mainframe

Mini

PC

Laptop

After 20 years 4.5bn

After 30 years 1bn

Mainframe

Mini

PC

Laptop

Mainframe

Mini

PC

Laptop

Why Important

6.9bn People in the WorldAfter 30 years there are just over 1bn PCsAfter 20 years there are 4.5bn Mobile Phones1990s'Most people introduced to computers via PC2010's Most people introduced to computes via MobileThey are Personal and Powerful

Smart Mobile DominationThere are 433m smart phones and 100m tablets pa By 2012 most phone sales will be Smart Phones By 2015 most phones in use will be Smart Phones Apple claims 44% of Smart Devices

MOBILE APP V WEB MINUTES PER DAY

TABLETS XOOM ,PLAY , DELL, GALAXY, IPAD

RISE OF THE TABLETS

IPAD USAGE BY SECTOR

USAGE BY TIME OF DAY PC V PHONE V TABLET

Tablet Usage

45% for Work

94% for Email

69% for Newspapers

33% have PAID for 20-50 Apps

Apps

Business Apps

Communications

Planning

Presentation

Education

Apps World

The store launched in July 2008 with just 500 apps Now more than 350,000 free and paid apps for the iPhone, iPad, and iPod Touch. Growth; in first nine months 1 bn downloads and followed that up with 5 billion downloads in June 2010. Achieved 10 billion in January 2011

NUMBER OF APPSGROWTH RATE OF APPS

APPS BY TYPE

FINANCE , SAPP, CONFERENCING, ANALYSISWORD NUMBERS PRESENTATION

Marketing Impact

Communication Channel• Instant and Direct

• Interactive

• Personalised

• Perceived as highly innovative

• Offers ‘real time’ campaigns

• Can be well targeted - Coke claims that mobile phones are potentially more powerful than TV in reaching its target audience

Can be very cost effective - the average response rates for mobile campaigns are typically several times higher than those achieved through conventional direct market media alone.

More likely to reach the customer - Mobile messages are more likely to be opened and read then Emails

Can cut through a saturated media landscape

Marketing ArenaMobile Advertising 3.3bn 2011 $20.6bn in 2015 ( Gartner) Non Search Advertising $24,000m Growing to $200bn - google

Distribution Channel

OR DIRECT

Mobility cost Overhead

FT Now delivers 9 variety of mobile

AlertsNative appePaperTwitterRSSMobileiPhoneiPadPodcasts

Payment - eWallet

UK - 50,000 readers in 20111m transaction made in UK in 201050m Android Phones in 2011 with EwalletMobile Transaction = $245bn in 201442% of users of Smart phones want to pay via them (Intelligent Environment)

Relationship Building

Social Network Integration

Consumption Medium

Can you Digitise you product ?

Consumption Medium

3D Printing / Fabricators