tablet first: designing holistic ubiquitous experiences

Designing Holistic Ubiquitous Experiences

Christian Crumlish | UXI Live - June 17, 2013

Tablet First

sorry...I couldn’t help myself

Tablet First

Designing Holistic Ubiquitous Experiences

Christian Crumlish | UXI Live - June 17, 2013

but seriously, folks

Mobile First?

Tablet First?

First things first…

• Research first• Understand customers first• Design a holistic experience first• Without regard to devices or endpoints• Platform first, APIs first

and while I have you all here…

“Mobile” First

Mobile means ubiquitous

• It’s the user who’s mobile

• “best screen available”

• Mobile user journeys

• Product as service

• Holistic UX

Doing “mobile” second at CloudOn…

Tablet product came first

Second device: a step back to holistic

Assumptions vs. reality…

One info hierarchy – many screens

Some (painful) lessons learnedRefactoring to a single codebase across device form factors

App store hassles“The install process is the worst on-boarding ever invented by man” — Bill Scott

Getting instrumentation right

“Going Mobile” – regularly walk around with the mobile device, using phone connectivity, and try to GSD.

Holistic user experience

Holistic UX Layouts (via Luke W)

Map the ecosystemProduct as service

Device-agnostic experiences

Concept modeling

Extended user journeys

Meet the user where they are“speak” emailprovide value before requiring commitment

Scenario sketching Customer runs CloudOn app and connects to CloudOn via wifi.

Always work in parallelRegardless of the “main” task, always consider

OrientationBrowser and native appsMultiple operating system styles and conventionsSuccessive versions of OSes, devices, browsersDevice fragmentationAll form factors

…when designing your holistic UX

Landscape and portrait

Browser vs. client app

Browser vs. client app

When in Rome…

So when does Tablet First make sense?

http://readwrite.com/2012/10/22/editors-note-welcome-to-the-new-readwrite

http://www.wired.com/geekdad/2013/01/obama-ux-director

https://twitter.com/paulmcaleer/status/325989938107650048

Tablet first is our philosophy - and real stats back it up. The issue is more people still think laptop *only*.

— Paul McAleer, GoGo@paulmcaleer

http://stream.wsj.com/story/latest-headlines/SS-2-63399/SS-2-218175/

… a strategy called “tablet first,” which assumes that tablets are going to change how people work and will also become the place where developers will create the most innovative applications and websites.

“[Tablet-first design] brings into account things like swipe….

“Then if you start from there, then the mobile experience becomes a relatively simple space-constrained version of the design, while the desktop experience nicely generalizes this is what you do with the mouse. But the devil’s in the details.”

Sridhar Ramaswamy, Google SVP of ads and commerceSource: http://www.adweek.com/news/technology/fast-chat-google-svp-sridhar-ramaswamy-148914

For devices that hit the market just three years ago, they're doing pretty well, generating 8 percent of all Internet traffic. By Dara Kerr

 March 7, 2013 5:19 PM PST

The numbers are out -- people increasingly prefer to browse the Internet on tablets rather than smartphones.

http://news.cnet.com/8301-1035_3-57573182-94/tablets-surpass-smartphones-in-driving-global-web-traffic/

What type of experience?Focused, direct task?

Start with handheldGet the basics rightOptimize the core experiences

Creative, visually complex, spatially expansive task?

Start with tablet(Especially for generative work, space matters)Then expand the design “down” (to mobile)And “up” to desklap

Tablet First benefitsdesign “from the middle out”

focus on a medium form factor

support for portability

think in terms of gestures

address a mixed paradigm

Recommendation: Prototype tablet experiences in the browser

Tools like http://draggabilly.desandro.com/ can help with this

Questions?

Thank you!

Christian CrumlishDirector of Product

CloudOn, Inc.

@mediajunkie