t me...what is personal branding? • personal branding is the art and science of influencing the...

AB

OU

T M

E• FONDLY CALLED THE ELECTRIC TEMI

• I’M A WIFE AND MUM OF 2 ADORABLE BOYS

• I HAVE 2 DEGREES IN ENGLISH AND LLB LAW

• I’M A CERTIFIED BUSINESS AND LIFE COACH

• CERTIFIED JOHN MAXWELL DISC TRAINER

• 2 TIME AMAZON BESTSELLING AUTHOR

• NEURO LINGUISTIC PROGRAMMING PRACTITIONER

• MANAGEMENT CONSULTANT ON PERSONAL

BRANDING AND PEAK PERFORMANCE

• ONLINE BUSINESS COACH ON DIGITAL PRODUCTS

CREATION AND SALES FUNNELS

• I’VE BEEN WORKING FROM HOME SINCE 2014 AND

I’M ALSO KNOWN AS THE MILLIONAIRE HOUSEWIFE.

MY GOAL FOR THIS CLASS:

•To show you that the only way for you to impact lots of people

and enjoy plenty of goodwill as a professional is by building and

managing your personal brand.

IN THIS CLASS, YOU WILL LEARN:

•What personal branding is and why it's important to have one.

•How to manage your personal brand.

• The tangible and intangible elements of personal branding.

•Must have personal branding platforms.

•Brand competition management.

RECOMMENDED NOTE-TAKING SLIDES

Draw a single line in the middle of your notes to form 2 columns.

On the left, write out what you will stop doing and on the right,

write what you will start doing.

SHALL WE?

WHAT IS BRANDING?

IT IS HOW YOU MAKE SURE THAT YOUR NAME,

LOGO, PRODUCTS AND PACKAGING SYSTEMS,

WORK TOGETHER TO:

• REVEAL YOUR PURPOSE

• EXPRESS YOUR PASSION

• PROVE YOUR WORTH

WHAT IS PERSONAL BRANDING?

• Personal branding is the art and science of influencing the perception others have about you.

• It involves finding your uniqueness, building a reputation on the things you want to be known

for, then allowing yourself to be known for them.

• As a professional, branding yourself means to intentionally develop a unique, professional

identity and coherent and consistent message that sets you apart from others either in your

department, company or in your industry.

SIMPLY PUT…

Personal Branding is how who you are and the

value you carry, attracts and influences others,

especially those you want to serve.

WHY IS IT IMPORTANT TO BUILD OR MANAGE YOUR PERSONAL BRAND?

• Branding yourself allows more people to get to know who you are and the value you carry and

what you are great at.

• It positions you as the expert or go-to person in your industry.

• It opens you up to signature opportunities. That is, opportunities tailored just for you.

• It differentiates you from the competition; and

• Wealth creation because people don’t just pay for value, they pay for perceived value.

PERSONAL BRANDING

MILLION DOLLAR QUESTION…

EXERCISE

GIVE ME ONE WORD/PHRASE/SENTENCE THAT DESCRIBES YOU IN THE CHAT BOX.

WRITE OUT 5 WORDS OR PHRASES THAT YOU WILL LIKE PEOPLE TO ASSOCIATE WITH YOUR BRAND.

THE 10 PILLARS OF YOU

1. Values2. Beliefs3. Thoughts4. Feelings5. Motivators6. Downers7. Character8. Purpose9. Idiosyncrasies10. Tendencies & Triggers

THE 3 SHAPERS OF PERCEPTION

•How you look physically

•How you speak

•How you write

THE 5 UNSEEN SHAPERS OF YOU

•Who and what you listen to

•Resources

•Who you stay around

•Your interpretation of things

TANGIBLE BRAND ELEMENTS

•Brand name

•Logo

•Colours

•Fonts

INTANGIBLE BRAND ELEMENTS•Vision statement

•Mission statement

•Values

•Philosophy

•Brand story

MUST-HAVE PERSONAL BRANDING CHANNELS•Linkedin

•Twitter

•Instagram

•Youtube

•Website

•A blog

•A book (highly recommended)

BRAND MANAGEMENT• Study your competition and acknowledge the edge they have over you.

• Invest massively and continually in yourself and your self-awareness so you can unravel your

own super power.

• Be super clear on your values.

• Know what is important to you and what you are willing to do to achieve it.

• Keep "what is important to you" very close to you.

• Finally and most powerfully, take your dream off the auction block.

THANK YOU!

WEBSITE: WWW.TEMIAJIBEWA.COM

EMAIL: TEMI@TEMIAJIBEWA.COM

IG: @TEMIAJIBEWA

MOBILE APP (GOOGLE PLAYSTORE): TEMI AJIBEWA