======!"§==systems= conebi - content enabling & billing platform © t-systems 2004...
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======!"§==Systems= ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 1
Content Enabling Billing PlatformT-Systems
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Business ModelsRequirementsSolutionImplementation
Mobile Billing Systems 2004Budapest, September 27th, 2004
Christoph Appel, T-Systems
Christoph.Appel@t-systems.com ConEBi - Content Enabling & Billing
Platform© T-Systems 200408.09.2004, Seite 1
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 2
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ConEBi - Content Enabling & Billing PlatformMotivation
Klaus Elix, CTO AMS:
“Mobile network operators cannot afford to wait and see which content and services will satisfy end customers. They now have to actively look for partners providing mobile content, and to play, test and adjust the applications to be successful. Low flexibility, weak infrastructure as well as vague agreements for revenue sharing and the billing process with content providers will restrict the network operator‘s scope and threaten his financial success.“
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 3
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ConEBi - Content Enabling & Billing Platform Content
Business models for selling content
Requirements for a content enabling platform
Solution
Technical implementation
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 4
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ConEBi - Content Enabling & Billing Platform Content
Business models for selling content
Requirements for a content enabling platform
Solution
Technical implementation
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 5
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ConEBi - Content Enabling & Billing Platform Business models for selling content
Three major parties:
Network operator/ISP Content provider End customer
Networkoperator/
ISP
Endcustomer
Contentprovider
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 6
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ConEBi - Content Enabling & Billing Platform Business models for selling content
The network operator/ISP can act as: Reseller, Service Partner, or 3rd Party Enabler.
These roles differ in: Legal relations Delivery relations Ownership of tariffs and products Ownership of customers
Networkoperator/
ISP
Endcustomer
Contentprovider
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 7
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ConEBi - Content Enabling & Billing Platform Business model reseller
Networkoperator/
ISP
Endcustomer
Contentprovider
Contract regardingtransport and content
Contract regarding delivery of content
A mobile network operator purchases content from a content provider and sells it under its own brand.
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 8
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ConEBi - Content Enabling & Billing Platform Business model 3rd party enabler
Networkoperator/
ISP
Endcustomer
Contentprovider
Contract regardingtransport
Contract regardingenabling services
Contract regardingcontent
Without enabling services, this
business model corresponds to
today‘s payment on the internet.
CP markets content on his own responsibility, purchases enabling services (e.g. location information) from NO.
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 9
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ConEBi - Content Enabling & Billing Platform Business model service partner
Networkoperator/
ISP
Endcustomer
Contentprovider
Contract regardingtransport (and content)
Contract regardingtransport of content(and enabling services)
Optional:Contract regardingcontent
Content provider markets content in co-operation with network operator.
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 10
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ConEBi - Content Enabling & Billing Platform Business models: Variations and Derivations
CommissioningInstead of some fixed share, the partner receives a revenue-dependent commission for the delivered content
FactoringThe NO/ISP buys the (end customer) receivables from the content provider, then carrying out billing and collection
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 11
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ConEBi - Content Enabling & Billing Platform Content
Business models for selling content
Requirements for a content enabling platform
Solution
Technical implementation
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 12
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ConEBi - Content Enabling & Billing Platform Requirements for a content enabling platform (1/3)
Verification of coverage and fraud prevention before content is purchased, and
Definition of usage limits, because
Depending on the business model, the loss of bad debts is accounted to the content provider or network operator
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 13
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ConEBi - Content Enabling & Billing Platform Requirements for a content enabling platform (2/3)
Delayed processing of Call Detail Records due to batch processing should be avoided, else one could encounter:
Overdrawing of prepaid accounts or budgets
Insufficient or delayed fraud detection
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 14
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ConEBi - Content Enabling & Billing Platform Requirements for a content enabling platform (3/3)
Revenue sharing between network operators and content providers
Settlement of receivables between network operator and content providers has to be reproducible
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 15
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ConEBi - Content Enabling & Billing Platform Requirements for coverage verification
End customer Content provider NO/ISPService request
Service delivery
Accounting request
Accounting verification
One-tiered scenario
Intention is transactional security during content delivery
Transaction platform
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 16
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ConEBi - Content Enabling & Billing Platform Requirements for coverage verification
End customer Content provider NO/ISPService request
Coverage check req
Coverage verification(with expiry date)Service delivery
Accounting request
Accounting verification
Two-tiered scenario
Intention is transactional security during content delivery
Transaction platform
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 17
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ConEBi - Content Enabling & Billing Platform Content
Business models for selling content
Requirements for a content enabling platform
Solution
Technical implementation
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 18
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A transaction platform manages authentication checks and coverage verification and generates CDRs
An additional InterProviderBilling system (iProB) is introduced for settlement between network operator and content providers
The already existing retail billing systems of network operator andservice providers is connected to the transaction platform
Various options (protocols and formats) for connecting to the transaction platform are offered to the content providers
Benefit for the telco: The company-critical end customer billing system remains untouched!
ConEBi - Content Enabling & Billing Platform Solution
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 19
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ConEBi - Content Enabling & Billing Platform Data flow for reselling (and service partner model)
ContentAuthentication/AuthorisationAccounting dataEnabling services (optional)
Retailbilling
Enabling services
Tra
nsa
ctio
n p
latf
orm
(12)
(11)
Content Portal
End customer1
17
18iProB
8 + 20
4
5
3
9
(14)
2
7 + 19
6
(13)
Content provider
16
15
(10)
Only the most important flows are shown,depending on the implementation the exact order may vary.
Network operator/ISP
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 20
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ConEBi - Content Enabling & Billing Platform Data flow for 3rd party enabling
Retailbilling
Enabling services
Tra
nsa
ctio
n p
latf
orm
(12)
(11)
Content provider
End customer1
1516
iProB
8 + 18
4
5
3
(10)
9
(14)
2
7 + 17
6
(13)
ContentAuthentication/AuthorisationAccounting dataEnabling services (optional)
Network operator/ISP
Only the most important flows are shown,depending on the implementation the exact order may vary.
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 21
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ConEBi - Content Enabling & Billing Platform Content
Business models for selling content
Requirements for a content enabling platform
Solution
Technical implementation
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 22
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ConEBi - Content Enabling & Billing Platform Technical implementation
The transaction platform is best implemented using EAI:
Well-defined business processes with status information
Distribution of data between several applications Connecting applications with different data formats
and protocols Transaction concept excludes loss of data (which
would be intolerable) Statistics regarding data flows and content
transactions are provided, being essential for controlling and business development
The transaction platform may become mission-critical!
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 23
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ConEBi - Content Enabling & Billing Platform Benefits of the solution (1/3)
Existing systems need not be touched EAI adapts to the existing systems‘ interfaces
The solution fits best into the existing IT infrastructure
The existing retail billing needs not (necessarily) be changed
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 24
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ConEBi - Content Enabling & Billing Platform Benefits of the solution (2/3)
No restrictions as regards the nature of content and method of payment
Modularity and extensibility, no monolithic architecture
Quick adaptation of the business logic configured in the EAI tool to new business requirements
Flexibility Short time-to-market
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 25
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ConEBi - Content Enabling & Billing Platform Benefits of the solution (3/3)
Processes via EAI are transaction safe, reproducible and analysable
Auditing acceptability Input for billing/accounting Input for statistical analysis/Data warehouse
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 26
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ConEBi - Content Enabling & Billing Platform Conclusion
How to sell content?
Content download is more than surfing the WWW - it is a complex business transaction
Webshop Vitria Singl.eView Contentserver
Anfrage mit Username/PasswortVerifikation Username/Passwort
PreisberechnungBudgetprüfung
OK und PreisBestätigung
PreisberechnungBudgetreservierung
Bereitstellung ContentOK und „Freischaltcode“
Content „löschen“Umsatz verbuchen
Download
ReportingReport
Auwahl Content/Eingabe Username/
Passwort
Bestätigung(oder Abbruch)
BestätigungDownload
(oder Stornierung)
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 27
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ConEBi - Content Enabling & Billing Platform Conclusion
Not sufficient to just set up a new, dedicated billing system for partner billing
A platform able to handle different business models is needed,a platform enabling a carrier to quickly and flexibly implement new business models
The requirements can be dealt with:T-Systems has realized the presented architecture in form of a showcase
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 28
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ConEBi - Content Enabling & Billing Platform Contact
Here you can reach us...
Dr. Klaus WinkelmannSOE Manager BillingT-Systems GEI GmbH , DarmstadtPhone: +49 6151 820 9100Klaus.Winkelmann@t-systems.com
Christoph AppelConsultantT-Systems GEI GmbH , DarmstadtPhone: +49 6151 820 9790Christoph.Appel@t-systems.com
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 29
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ConEBi - Content Enabling & Billing Platform
Backup
ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004, Page 30
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Extension by inclusion of Service Level Management, as shown in the Catalyst Project „IP Interconnect & Content Settlement“:
Permanent monitoring of service quality for certain service (e.g. video streaming)
Customer receives refunds in case of SLA violations Service quality monitoring enables to determine, which
partner is responsible for the SLA violation (net operator, content provider, ...)
SLA-violations are incorporated into the inter provider billing:Customer refund is paid by the partner being responsible
ConEBi - Content Enabling & Billing PlatformPossible extensions
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