synergy of technology and tourism 2014
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LOGO
17 Jan 2014
Mr HK Wong
Contents
Overview of Travel Tech 1.
Innovation and Tourism 2.
Glance of Innovators 3.
Innovation &Collaboration 4.
Synergy of Technology and Tourism
Overview of Travel Tech 1.
Co-evolution of Problem-Solution
Traveler and Technology
Today’s travelers are increasingly
expecting travel companies to
enrich online travel planning with
personalized and relevant
offers. The latest devices, mobile
functionality and social networks
are shaping the consumer leisure
travel planning process
-PhoCusWright's Traveler Technology Survey
2013
Technology and Traveler
Technology re-engineers the
entire process of developing,
managing and marketing tourism
products and destinations,
Consumers’ want always shapes
market behavior.
Technology and Traveler
Sense
Score
Share
Self
Search
Selection
Changing behavior
Online first - Research process for travel
information on the internet has increased
from 65% in 2012 to 68% in 2013.
Get mobile - Travel shoppers are using
their smart phones and tablets to research
for upcoming trips, view maps, and read
reviews.
More visual - By 2017, Google predicts that
digital video will be even more popular
than social networking
Travel Technology
Travel technology/tourism technology, /hospitality
automation–
Application of Information Technology (IT) or
Information and Communications Technology (ICT) in
travel, tourism and hospitality.
Travel technology application including CRS booking
engine, flight tracking, flight hacking, GPS tour guide
audio guide, pod guide, application of GIS/RS
management zoning etc
Dominant Tourism Players
Facilitators Motivators End users
Airlines,
tour operators,
hotel chains,
transporting industries
etc
Policy makers,
governments,
educators,
media,
local community,
technology etc
Travelers
Synergy of Technology and Tourism
Innovation and Tourism 2.
Innovation in Tourism
5 Major Innovation Dimensions
Product innovation - new products and services for tourism
Organizational innovation - new forms of organization and
management
Process innovation - new ways of making tourism known
Logistic innovation - new ways of supplying products or services
to customers
Market innovation - new ways of marketing and consumer
behavior
Destructive Innovation
Economic Concept of Innovation –
-New good
-New supply
-New method of production
-New Market
-New Organization
Joseph Schumpeter - Creative Destruction
Diffusion of Innovation
Everett Rogers – Diffusion of Innovations
Innovation
Innovation is the marriage of new knowledge,
embodied in an invention, with the successful
introduction of that invention into marketplace.
It is only through “innovative entrepreneurship”
which introduce some new product or service,
or method of production or delivery
– that societies advance their technological
frontiers and thus their standards of living
(Baumol et al. 2008).
Technological Knowledge transfer
Algorithms – Data Mining – Creativity - Innovation
Web Database
Public Satellite Data
Travel Innovator
Airline Tariff Publishing Company (ATPCO)
Online Travel
Source : US Travel Association
Online Travel
Source : US Travel Association
Mobile Application
Source : US Travel Association, 2013
Australian Research
Online planning and booking to Australia 2012
(10 countries)
Most Online Planning Least Online Planning
Brazilian 91 % Chinese 64 %
Most Online Booking Least Online Booking
Singaporeans 64 % Chinese 14 %
Australian Research
Source : Tourism Australia, 2012
Travel Innovator – Practical Apps
Travel Innovator-Practical Apps
Synergy of Technology and Tourism
Glance of Innovators 3.
Glance of Travel Innovators
Travel Innovator – Trip Planner
Travel Innovator – Trip Planner
Travel Innovator – Destination Portal
Travel Innovator – pre-download guide
Travel Innovator- Deal Booking
Travel Innovator – Bulk Booking
Travel Innovator – Bulk Booking
Travel Innovator- Social Booking
Travel Innovator- Social Booking
Travel Innovator – Social Currency
Travel Innovator- Fare Compare
Travel Innovator – Transport Booking
Travel Innovator- Fare Locking
Travel Innovator - Niche Focus
Travel Innovator – Custom Tours
Travel Innovator – One stop platform
Travel Innovator – Picking up cancellation
Travel Innovator – Boutique Hotel database
Travel Innovator – Real time interpreter
Travel Innovator - Distribution
Travel Innovator – Collaborative Platform
Synergy of Technology and Tourism
Innovation &Collaboration 4.
Travel Innovator – Collaborator
Travel Innovator – Collaborator
Travel Innovator - Collaboration
Travel Innovator - Collaboration
Travel Innovator - Collaboration
Travel Innovator - Collaboration
Travel Innovator - Collaboration
Technology and Sustainability
Triple Bottom Line
LOGO
www.Tripwant.com
info@Tripwant.com
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