sxsw core conversation - how using big data can tell personalized stories

How Using Big Data Can Tell Personalized Stories

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Who We Are

Eric Shoup,EVP of Product at Ancestry.com

Francois Ajenstat, Sr. Director of Product at Tableau Software

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What can all of this data mean—and more importantly, how can we make it useful?

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How many 9s?

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The human visual system is powerful

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vs.

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“The shortest distance between truth and a human being is a story.”

– Anthony de Mello, One Minute Wisdom

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Storytelling with data – the good, bad, ugly,

and beautiful

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Think of your analysis as a story

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Make it relevant

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What are the challenges inherent in

unlocking data insights and stories?

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What does the future of storytelling look like?

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Keep the conversation going on Twitter: #datastory16#datastory

How can effective stories be created using data?

• Keep it simple. Let the data speak for itself.• Be visual• Make it relevant. Know your audience.• Invite discovery