sxsw 2014 - pixel "pretty damn" perfect
Post on 11-Aug-2014
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joel beukelman x bkl.mn x @_bklmn
PIXELpretty damn
PERFECT
WARNING
this presentation may or may not contain potential “spoilers” pertaining to popular television shows
PIXELpretty damn
PERFECT
innovation testing
building strategy
PUNK ROCK STARTUPgetting into mobile @ appstack
I TOOK A RISK
I MADE MISTAKESthe best thing I did
I TOOK A RISK
the best thing I did
I TOOK A RISK
and the there was the big leagues
PIXELpretty damn
PERFECT
innovation testing
building strategy
INNOVATORdesign like an
visual design / UI
conceptual designtesting protoyping
art direction productioninteraction design / UX
IS UNIQUEeach product
visual design / UI
conceptual designtesting protoyping
art direction productioninteraction design / UX
IS UNIQUEeach product
visual design / UI
conceptual designtesting protoyping
art direction productioninteraction design / UX
DESIGN IS INNOVATION
visual design / UI
conceptual designtesting protoyping
art direction productioninteraction design / UX
DESIGN IS INNOVATION
SOLUTIONSdon’t duplicate someone elses
INNOVATORdesign like an
POLITICIANdesign like a
USERknow your
USERknow your
beta full scale
EVERY USER MATTERSdon’t be a douche
SCIENTISTdesign like a
research
construct a hypothesis
test the hypothesis
analyze & draw conclusion
results & ship
DEFINE WINNINGwe must
QUANT versus QUAL
QUANTinformation based in
quantifiable data
QUANTinformation based in
quantifiable data
QUALinformation which deals with apparent/subjective
properties
QUALinformation which deals with apparent/subjective
properties
IT IS PROBABLY WRONGif your design is how you imagined it
SURVIVORdesign like a
SURVIVORdesign like a
(in a zombie apocalypse)
machete
baseball bat
sniper rifle
sawed-off shotgun
wireframe visual UI spec & flow prototype
wireframe
visual UI
spec & flow
prototype
final assets
wireframe x x x x
rapid prototyping x x x
hi-fidelity mockups x x x
visual specs x x x x
animations x x x
prototype hyperlinks x x x
present / storytell x x
documentation x x x x
wireframe design, iteration, spec & final assets
20% 80%
80% 20%
wireframe, low fidelity design, spec & iteration final assets
EXAMPLEa real life
PIXELpretty damn
PERFECT
innovation testing
prototyping strategy
ANSWERSquestions and hopefully some
email: bklmn@google.com
twitter: @_bklmn // @theblnce
site: bkl.mn // theblnce.com
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