sxsw 2014 - experiences curatorship

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What is SXSW, why everyone talk about it, why you should go and a few SXSW Interactive 2014 trends & take-outs.

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SXSW2014

MANA - Experiences CuratorshipProprietary & Confidential

Thursday, May 29, 14

We live a unique moment in the history of mankind. Thanks to the Internet and to the new social networks that are building a continuously connected society, we receive each day a flood of new information and sensorial stimuli. People never produced or consumed as much content as today. On one hand, there’re endless options and possibilities. On the other, anxiety in choosing one path in detriment of others is unavoidable. As in the example of a needle in a haystack, how to identify, faced by a huge amount of information, the most relevant answers to achieve the best possible decision-making? How to transform data into useful and practical knowledge? How to visualize and organize data, in order to synthesize their essence? That’s who we are: a consulting firm specialized in curating, analyzing & interpreting experiences.

MANA

Proprietary & Confidential

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AGENDA• What is SXSW (and why you should know it)

• SXSW 2014 Notable Sessions + Trends

• SXSW 2015, get ready for this!

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Proprietary & Confidential

WHAT IS SXSW?

South by Southwest (SXSW) a set of film, interactive and music performances and conferences that take place early each year in mid-March in Austin, Texas, United States

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• 5 Days of panels, workshops and networking• Famous for its speakers and beta launchings• A living manifestation of the Internet

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More stats: http://bit.ly/1lBzOEW

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BRANDS ACTIVATION

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“I’ve always called SxSW the “Davos of Digital,” because it is the only time

each year that literally thousands of the world’s most influential digital

minds bump shoulders.”

Forbes, March 8The Verve, March 15

“It is arguably the go-to event for digital creatives and innovators from all over the world to meet and share their ideas.”

“There is no better place to surround yourself with people who are smarter than you than at SXSW.”

Entrepreneur, March 7

“..this year’s South by Southwest Interactive Festival, considered a sort

of mashup of the Super Bowl and spring break for the tech elite...”

CNN, February 15

“For that’s still what makes South By Southwest Interactive an indispensable gathering of the minds – that this isn’t just a place focused on individual inventors or celebrities but on societal advancements. One impressive pitch here can be the starting point for a process/product that will change the way we communicate, vote, volunteer, and live our daily lives.”

Time, March 12Proprietary & Confidential

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SXSW 2014 NOTABLE SESSIONS

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Proprietary & Confidential

AUSTIN KLEON

SHOW YOUR WORK!

Watch the full session herehttp://bit.ly/1hw6Eof

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Proprietary & Confidential Proprietary & Confidential

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ERIC SCHMIDTJARED COHEN

THE NEW DIGITAL AGE

Watch the full session herehttp://bit.ly/1nt3ERF

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Proprietary & Confidential Proprietary & Confidential

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JOI ITOTIM BROWN

THE FUTURE OF MAKING

Watch the full session herehttp://bit.ly/1pgXyDu

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Proprietary & Confidential Proprietary & Confidential

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Proprietary & Confidential

Watch the full session herehttp://bit.ly/1hbwYcN

NEIL DeGRASSE TYSSON

A CONVERSATION WITH NEIL DeGRASSE TYSSON

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Proprietary & Confidential Proprietary & Confidential

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Proprietary & Confidential

Watch the full session herehttp://bit.ly/1resqXd

EDWARD SNOWDEN

A VIRTUAL CONVERSATION WITH EDWARD SNOWDEN

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Proprietary & Confidential Proprietary & Confidential

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SXSW 2014 THEMES AND TRENDS

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7 THEMES & TRENDS• Niches (women, elders, latin-american and africans)• Robots in daily life• Social media as a canvas• Disposable and traceless contents (Snapchat and Secret)• Internet of Things, wearable and connected objects• Digital Balkanization and 25 Years of Internet • JOMO, Digital Detox and Mindfullness

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2015,GET READY FOR THIS!• SXSW 2015: 13 - 17 March• Registration: Early August• PanelPicker Applications: July

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DO YOU WANNA SHARE WITH US THIS EXPERIENCE?

Write us an email with the subject: “SXSW 2015 MANA EXPERIENCE”

Proprietary & Confidential

franklin@wearemana.com.br

Thursday, May 29, 14

Proprietary & Confidential

OBRIGADO

www.wearemana.com.brbr.linkedin.com/

franklincosta

Thursday, May 29, 14

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