swot-strategy by dr hartmann
Post on 14-Apr-2017
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Picture: Dr. Jens A. Hartmann ©
Dr. Hartmann Executive Consulting 2
What are the benefits for having a SWOT strategy workshop
Understanding your Unique Selling Point / DNA by uncovering the Strength, Weakness of the
whole organization and each single department, business unit
Understanding the Opportunities and Threats by considering the socio-economical, geo-political and
technological drivers
Focusing on own capabilities and not on copying and pasting competitors
Alignment and commitment of all departments to the SWOT Strategy
Flexible adaptation of the Strategy to any external / internal changes
Sound and lean translation of the Strategy into Action throughout the whole organization
Strong evaluation process based on clear criteria
Setting the right priorities and efficient resource allocation
Clear focus and action planning
Unleashing the full potential and building a strong consistent Brand Awareness
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SWOT analysis procedure: to better understand what is your core DNA and to define a clear growth strategy
We want to…
We want to…
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IdentificationEach department defines their top 5:StrengthWeaknessesOpportunitiesThreats
Mechanical consolidationEach representative of the department explains their top 5 Strength Weakness Opportunities Threats
The MD or CEO designs a communication plan to prepare the departments for the strategy workshop.
Group discussion within the department about their own SWOT based on validated data
The Moderators and the group define how they want to work together during this workshop
Moderated discussion for each department and dimension (SWOT)
Content consolidation of Strength Weakness Opportunities Threats
Each aspect of each single dimension needs a justification
The group has to 100% agree to each single aspectThe reason why it is important and why it should stay on the list will be recorded
20 1 3
Evaluation of the SWOT Combining consolidated S, W, O, T to SxOx, SxTx, WxOx, WxTx
Determination of key driversWeighting key driversRating SO, ST, WO, WTSummarization / grouping
The group has to define the drivers (socio-economical, geo-political, technological)Each drivers gets weightedThe group defines the cut off criteriaThe group decides the rating
Determination of the top 5 Strength, Weaknesses Opportunities and Threats
Clarification process Re-aligning Teambuilding process
Clear commitment to follow the rules
Creating a trusted and productive working environment
Based on clear figures and facts a strong fundament will be created
Constructive andenabling discussion
Every participant as to agree to it
Clear commitment Prioritization Redefining, clarification
process
The group defines key drivers
Each driver has his weight Each combination SO, ST,
WO, WT will be assessed according to the key drivers
Clear cut off criteria will be determined
Concrete and actionable strategy
Example of a project design for a SWOT strategy workshop
Strategy
Workshop day 3Workshop day 2Workshop day 1Preparation
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Dr. Jens Alexander HartmannHartmann Executive Consulting
ContactStreet: Auerhahnbalz 23ZIP: 14169 Berlin Country: GermanyTel.: +49 30 88669809 Mobile: +49 176 34520829 eMail: j.hartmann@hartmannconsulting.euHomepage: www.hartmannconsulting.eu
Dr. Hartmann is an International Senior Executive Consultant with over 25 years experience in senior leadership positions and in consulting.
As a trusted advisor he helps Fortune 30 and SME organizations to evolve their full potential.
His main areas of focus are: Corporate StrategyStrategic HRTalent and Leadership DevelopmentCultural Assessment and TransformationExecutive Assessment Executive CoachingSelectionEmployee and Customer Engagement Employer Brand
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