swot analysis on flipkart.com

S W O Ttrengths

eaknesses

pportunities

hreats

Analysis on

What is SWOT ???

One of the leading e-commerce Company in India.Started by two IIT graduates, Sachin Bansal and

Binny Bansal in 2007.

Started with initial capital of INR 4 lakh.Early focus on online sales of books and later expansion

of product line.

Now, more than 25 warehouses and 60 delivery centers.Delivers products to 95 cities which includes 2500

pincodes across India.As of today, employs over 4672 people.

Introduction

Sachin BansaL Binny Bansal

BOOKS CONSUMER GOODS

LIFESTYLE

The Mission:

“provide their customers a

memorable online shopping

experience”.

The Vision :

to become “Amazon of

India”.

Objective :

“Completely hassle free shopping experience with

best prices in India”.

Mission- Vision -Objective

LOGISTICS

     Attractive Marketing Strategy.

 Strong Brand value: Investor’s & Customer’s trust.

 Own Logistics Arm e-kart.  Own Online payment gateway solution

(Payzippy). Attract users to the site.Take care of returns.  Focused on user experience.Get tracking id & communicate to

customer.Services and warehousing:well-oiled

warehousing and delivery system. 24 hour a day shopping. Prepaid Wallet feature. payment methods:

S T R E N G T H S

Time to build confidence among the customers: Initially lack of customer attendance.  

    Investor driven organization OR lack of Independent board

  Secretive and Political Culture.Not profitable operationally: Excessive focus on

expanding customer base rather than pulling profitsAccess only via Internet

Customers are not comfortable with Online PaymentSocio-cultural Influences

Not have world-wide Business.Domain of the product delivery should be reachable to

remote areas.Servers were not capable enough to take the load and was giving random errors to users (at Big Billion Day –oct-6,2014) which led to frustration among customers

WEAKNESSES

OPPORTUNITIES Online fashion and apparel business.

Providing logistics services to its competitors.Online Retail Industry: Growth in online retail sector in India

growing demand.global markets.

In-house products.Development of m-commerce in the e-market.

Increasing internet penetration.Target social medias to reach young population.

Mobile applications development for online shopping portal.

THREATSHigh competition from major national online retailers:

amazon.in

Ebay.in

Snapdeal.com

Jabong.com

Homeshop18

Yebhi.com

Government policies.

Investors are not showing interest in investing money.

Future Road Map• They aim at 10 times growth, and eyes at $ 1Billion sales by 2015.

•They will look at bigger investments in their supply chain and technology.

• Investment will be made in large warehouses and increased automation of their process, so that the product is not delayed.

• They intend to enter in to various new categories and expand their current categories as well.

• Everything except for groceries and automobiles will be available on Flipkart in future.

• To go further in the value chain, Flipkart is looking at associations with a larger number of suppliers and partners, both nationally and internationally.

• Flipkart, the first billion dollar Internet company from India(going by 2015 estimates )is by far the leading online store in the nation.

• Now that Amazon has entered India in early 2012, this news becomes even more significant, considering that Amazon has previously, and unsuccessfully, tried acquiring the company, with Flipkart demanding a very high buyout price.

• With online retail industry in India pegged to reach $1.5 billion (2015), sources suggest that e-commerce is just hotting up in India and we may soon seen many more Internet companies achieving similar success

Conclusion

T H A UOYKN