swot analysis of apple
Post on 15-Jul-2015
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Founded on April 1, 1976
Incorporated on January 3, 1977.
Fortune magazine named Apple the most admired company in the world from 2008 to 2012.
world's most valuable brand in the Omnicom Group's "Best Global Brands" report.
• Steven Wozniak dabbled in computer-design and created what would become the Apple I.
• Steve Jobs and Steven formed a company which took off in 1977 with Apple II
Revenues doubled every four months
Average growth rate of 700%.
On December 12, 1980, Apple went public at $22 per share.
Generated more capital than any IPO since Ford Motor Company in 1956
Made more millionaires (about 300) than any company in history.
Apple entered the market of consumer electronics with Mac OS , Apple retail stores, ipods, itunesstores and iphones.
The name of the company from Apple computer , inc to Apple.
408 Retail stores in 14 countries
Apple store and iTunes Store
ITunes is the world’s largest music retailer
Top ten of fortune 500 companies
Differentiation Strategy
Innovative Product Lines
Quality
Diversified Product Range
Originality
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store,and is defining the future of mobile mediaand computing devices with iPad.
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Simplicity is key to Apples Organizational Structure
Straightforward.
Self-Motivated Individuals
Accountability Strictly Enforced
Swift Decisions
Clear Communication
Customer Loyalty
Expanding closed ecosystem
Leading Innovator in Mobile Device Technology
Strong Financial Performance
Brand Reputation
Strong Marketing and Advertising Teams.
High Price
Incompatibility with different Os
Decreasing Market Share
Patent Infringements
Changes in Managements
Long term Gross margin Decline
Emergence of the new provider of application processors.
Growth of tablet and Smartphone markets.
Obtaining patents through acquisitions.
Damages from patent infringements.
Strong growth of mobile advertising market.
Increasing demand for cloud based services.
Rapid Technological Change.
2013 Tax Increases.
Rising pay levels for Foxconn workers.
Price pressure from Samsung over keyComponents.
Strong Dollar.
Android os .
Competition in online music market.
Build specific products of high quality, butlesser prices .
Increase number of Apple stores.
Continue and intensify the search forinnovative, stylish and useful products in itsexisting area of operations.
Make productive use of strong cash reserves
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