swot analysis for nirulas expansion in united kingdom

Presenters:Adeep Singh

Dhir

Alok Singh

Nitesh Narang

N- NEW PLAYER -

I- INDIAN TASTE -

R- ROYAL SERVICE -

U-UP THEY PLAN TO GO

L- Lasting Experience -

A- Ambiance -

S- Social Connector -

NIRULA’S CURRENT STRATEGY

WHAT WE CAN ADD

STRENGTHS

Diversified Menus

United Kingdom’s Curry Culture

Presence of Indian Diaspora

Higher Purchasing Power

WEAKNESS

BREXIT EFFECT

Existing Competition

Cost Effects

Limited reach

franchisee malfunctioning

Untapped Potential

Curosity Advantage

Openness of society to new

flavors

Could act as an catalyst for the

European Market

THREATS

Competition from Big Players

Non Acceptability Of an Exterior Player

Expensive Markets to work in

Longevity Issues

BIBLIOGRAPHY

http://www.nirulas.com/CelebrateParty.aspx

https://en.wikipedia.org/

http://www.business-

standard.com/article/companies/nirula-s-plans-

overseas-foray-108111100034_1.html

https://www.primaryimage.uk/2013/12/restaurant-

marketing-tips-guide/

http://www.fedrest.com/marketresearch.htm

http://www.mirror.co.uk/news/uk-news/curry-crisis-

indian-food-market-1378772