swims shoes ss 2012
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Seduce The Rain
PreludeSWIMS is a Norwegian lifestyle brand, which is known for reinventing the galosh (overshoe). By adding additional functionality, lots of colors and a contemporary shape, the company has created a humble renaissance for the galosh throughout major metropolitan cities around the world.
SWIMS strives to create functional and smart products with paramount quality.
The SWIMS LoaferContinuing the SWIMS’ philosophy of ”Reinventing Classics”, I have turned my focus to a real classic - the loafer. The style has been made for decades and is popularly worn across continents. It’s an evergreen. Being made of delicate materials, its utility is limited. Most of them have one serious limitation in terms of functionality: They don’t combine well with water. I wanted to extend their utility by using high-tech materials and state-of-the-art technology.
My objective was to design a loafer I could wear in the ocean so that I don’t scrape my feet on rocks or coral, something to wear by the pool or on the deck of a boat, a comfy loafer I could “loaf” around in a beach town instead of my flip-flops. (No offence to flip-flops – they’re great too!)
The SWIMS loafer is a product of my own experience, my appreciation of functional design, and my obsession with altering classics.
Enjoy the summer!
Johan R., Founder.
the swims story
Seduce The Rain
meet the swims loafer…thoroughly:
Anti-bacterial meshDurable and flexible
TPU outer shell
Anti-bacterial EVA insole with
ventilation systemAdaptable and
breathable nylon
DrainageBreathabilityWater resistantNon-marking
natural rubberAnti-Slip
Ventilation gills
ANTIBAC.
ANTIBAC.TPU
men´s
Seduce The Rain
penny front loafer
1. navy / light gray 5. java brown
4. optical white
2. light gray / blue 6. navy
3. black 7. regatta blue
men´s
Seduce The Rain
lace front loafer
1. navy
2. black 5. navy / white
3. regatta blue / orange
4. optical white / navy
men´s
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flat front loafer
1. vibrant yellow / white 3. red / white
2. regatta blue / white 4. navy
men´s
men´s
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wave front loafer
1. black & velvet (flocked side) 3. nile blue
2. green spurse 4. midnight shadow blue
men´s
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“andrea” shoe
• Leather and canvas lining• Durable canvas and nylon upper• Comfortable multi-layer outsole incl. heavy
leather board and crepe rubber • Ventilated footbed
2. navy / black
3. off-white1. gunsmoke gray
men´s
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“fabio” shoe
• Leather and canvas lining• Signature SWIMS rubber toe cap• SWIMS “cashmere” nylon upper with multiple
airvents• Ventilated footbed
3. off-white1. navy / black
4. gunsmoke gray2. off-white / orange
men´s
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“matteo” shoe
The Urban HikerContinuing the brogue pattern used in our previous FW collection, SWIMS now creates a fusion shoe with multiple stylistic expressions.
• Leather and canvas lining• Durable rubber toe cap• SWIMS “cashmere” nylon upper with multiple
airvents• Comfortable “running” sole • Ventilated footbed
2. navy / black
3. off-white1. gunsmoke gray
Seduce The RainSeduce The RainSWIMS AS - DRAMMENSVEIEN 118 - 0273 OSLO - NORWAY - INFO@SWIMS.COM
NORWAY/SWEDENSWIMS ASDRAMMENSVEIEN 118 0273 OSLO NORWAY INFO@SWIMS.COM PH: +47 21 39 70 61 WWW.SWIMS.COM
DISTRIBUTOR USA/CANADAWANT LEV INC. 225 CHABANEL STREET WEST, SUITE 915 MONTREAL, QC H2N 2C9 CANADACONTACT: SIMONA TARONI SIMONA@WANTESSENTIELS.COM PH: +1 514 904 4463545 WEST 25TH STREET, 11TH FLOOR NEW YORK, NY 10001 PH: +1 212 414 5814
DISTRIBUTOR ITALYBESCOM S.R.L CORSO ITALIA 12 28100 NOVARA ITALYCONTACT: MATTEO BESOZZI MATTEOBESOZZI@BESOZZICALZATURE.IT PH: +39 0321 6236 46
DISTRIBUTOR GERMANYBRANDS-TO-WATCH FRAUENBACHSTR. 4 83339 CHIEMING GERMANYCONTACT: LUTZ KLEIN LUTZ.KLEIN@BRANDS-TO-WATCH.COM PH: +49 (0)8664 92 73 70
DISTRIBUTOR SPAINBAVIERA MODA, S.A. VALGRANDE 8 28108 ALCOBENDAS SPAINCONTACT: CLEMENTE GOMEZ DE ZAMORA FORDBAVIERAMODA@OGOZA.COM PH: +34 913 9333 00
AGENT FRANCEDBA SHOWROOM 7, RUE D’ABOUKIR, 75002 PARIS FRANCECONTACT: EDOUARD BAZERLI EDOUARD.BAZERLI@WANADOO.FR PH: +33 1 42 36 99 08
DISTRIBUTOR SWITZERLANDBAG & CO. AG STREHLGASSE 8 8001 ZÜRICH SWITZERLANDCONTACT: ROGER ALTMEYER ROGER.ALTMEYER@BAGCO.CH PH: +41 43 534 05 22
AGENT FINLANDFI AIKON OY EHRENSVARDINTIE 21 00150 HELSINKI FINLANDCONTACT: JUKKA HUKKATAIVAL JUKKA.HUKKATAIVAL@PP.INET.FI PH: +358 968 01 770
DISTRIBUTOR RUSSIALIFESTYLE ACCESSORIES GROUP 38A POKROVKA STR. MOSCOW 105062 RUSSIACONTACT: KRISTINA SHAKHOVA GALOSHI@INBOX.RUPH: +7 495 220 5 578, +7 495 226 20 36
AGENT DENMARKOSVIC LINDEGAARDSVEJ 7 2920 CHARLOTTENLUND DENMARKCONTACT: GORM JENSEN GORM@OSVIC.COM PH: +45 28 30 30 39
DISTRIBUTOR JAPANJACK OF ALL TRADES CO LTD. BARBIZON 3 2-9-6 SENDAGAYA SHIBUYA-KU TOKYO 151-0051 JAPANCONTACT: LLOYD SEINO YONKYU@JOAT.CO.JPPH: +81 3 3470 0990
DISTRIBUTOR MIDDLE EASTHIELDBRIGGELLA MILLSBRADFORD BD5 0QA UKT: +44 1274 525 500F: +44 1274 525 535EMAIL: SMCP@HIELD.CO.UK
DISTRIBUTOR MEXICOEXPORTACIONES DEL FUTURO S.A DE C.VCIRUELOS #190, PISO -4BOSQUES DE LAS LOMAS, MEXICO D.F 11700TEL:(52 55) 4336 7077JOE@EDFMEX.COMWWW.EDFMEX.COM
DISTRIBUTOR UKTHE BUTLER COMPANY , LONDON1-3 FRENCH PLACELONDON E1 6JB, UK
DISTRIBUTOR POLENHEGO’S & FRIENDSUL. CYBERNETYKI 2/202-677 WARSZAWA, POLANDTEL./FAX. +48 22 403 03 70
distributor’s
Seduce The Rain
women´s
lace front loafer
1. java brown5. red
2. navy / white6. almond gold & velvet (flocked side)
3. silver & velvet (flocked side)7. optical white
4. pink / white8. vibrant yellow / white
Seduce The Rain
women´s
1. lavendel4. black
2. navy5. soft pink
3. red6. java brown
penny front loafer
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