sweta-marketing management new _ppt
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Name Roll no.
Gaurang Pawar 101
Sachin Pawar 102
Rashmi Payyappate 103
Pritesh Pujara 104
Sweta Rao 105
Marketing Management
project on Credit Card by
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Established in 1806 at Calcutta as Bank of Calcutta.
It is the oldest bank of Indian sub-continent.
Head Quarter-Corporate center, Mumbai.
Largest branch network in India witharound 15,000 branches.
WEBSITE:-www.sbi.co.in
I N T R O D U C T I O N
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To be the most profitable credit card in India,
offering maximum convenience to card holder.
When you hold this card , you need lesser changes ,Quick buy , easy to use & convenient for all
Make a life simple , Live a life without worries
Objectives
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Premier Indian financial services group with global perspective ,
world class standards of the efficiency & professionalism and coreinstitutional values.
Retain its position in the country as a pioneer in developingcountries.
Maximize share-holder value through high sustained earning pershare.
An institution with a culture of mutual care and commitment asatisfying and exciting.
Work environment & continuous learning opportunity.
Vision statement
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Benefits of SBI Gold Credit Card:
Worldwide Acceptance
Credit Facility
Cash on the go
Book your railway tickets online
CREDIT CARD
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Features of SBI Gold Credit Card:
Credit Convenience
Ready Cash
Convenient Application Procedure
Add-on cards - Enhanced Power to your family
Utility Bill Payment Facility
Balance Transfer on low interest rates
Flexi pay
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Comparison with other bank
Bank SBI HDFC ICICI
CARDT TYPE GOLD GO LD GOLD
CARD PRO VIDER MASTER CARD VISA MASTER CARD
CASH WITH DRAWAL RATE 3.10% 2.50% 3.15%
PURCHASE INTEREST RATE 3.10% 2.95% 3.15%BALANCE TRANSFER FEE NO YES YES
PHO TO CARD FEE NO NO NO
ANNUAL FEE Free 500 Free
GRACE PERIO D UPTO 50 DAYS 50 DAYS 20-50 DAYS
MIN MO NTHLY PAYMENT 5%O F O UTSTANDING BALANCE 5% 5%
ELIGIBILITY N/A
MIN INCOME 2,00,000 FOR SELF
EMPLOYED AND 1,50,000 FOR
SALARIED PERSO N
MIN INCOME 1,00,000 FOR SELF
EMPLOYED AND 1,20,000 FOR
SALIRED
REWARD PROGRAM
2% CASH BAC K ON GRO CERIES,
RESTURANT AND UTILITY BILL
PAYMENT ,0%FUEL SURCHASE
UPTO 5% CASHBAC K ON AIR AND
TRAIN TICKET, EARN 2 REWARD
PO INT FOR EVERY RS 150 SPENT
DOUBLE REWARD POINT ON EVERY
RS 200 SPENT ,TRAVEL BENEFIT,
0%FUEL SURCHAS E ACRO SS HPCL
OUTLET
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Fee Structure:
Joining Fee (one time) RS.299/-Annual Fee(p.a.) RS.299/-
Addon Fee(p.a.) NIL Extended Credit
20-50 days (applicable only on
retail purchases and if previous
months outstanding balance is
Interest Free
Credit Period
Upto 3.35% p.m. (40.2% p.a.)
from the transaction date
Finance
Charges
5% of Total Outstanding (Min
Rs. 200) + Govt. Service Tax
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Following are the Strategies needed for SBI Gold
Credit Card:
The company must be focus not only on metro cities but also in Tier IIand Tier III cities
Customer services is needed to improved as it create value among thecustomers
Card Protection Plan
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Strategies Continue
Segmentation
4 Ps or Marketing Mix
Discounts on purchase of Gold
Swipe your card and earn reward points
Book an Airline ticket from SBI Gold card.
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Sales
OUTDOOR MEDIA
ONLINE MEDIA
MOBILE MEDIA
ELECTRONICEMEDIA
PRINT MEDIA
Media Plan
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Social media can give your company many different
benefits.
Special Financing Plans
Promotional Mailings
Billing Inserts
Media Plan contd . .
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Conclusion:
From the above case study, we have found that there are lots of challengesbefore SBI Credit Cards .
The company should have to do a lots of efforts filled with full potential &innovative strategies
State Bank of India and GE Capital plan
"A CREDIT CARD YOU CAN TRUST TWICE OVER"
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Conclusion: cont. . . .
The SBI Cards Brand is based on the value proposition of 'Make LifeSimple' - the core promise of our brand.
SBI Cards & Payment Services its aims
India has about 18.3 million cards while SBI Cards has 2.3 million atpresent. Market like China or Japan has about 200 million outstanding
credit cards.
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https://www.sbicard.com/services_for_you/
www.sbi.com
www.businessline.com
www.google.co.in
Bibliography. . .
https://www.sbicard.com/services_for_you/http://www.sbi.com/http://www.businessline.com/http://www.google.co.in/http://www.google.co.in/http://www.businessline.com/http://www.sbi.com/https://www.sbicard.com/services_for_you/https://www.sbicard.com/services_for_you/ -
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