sweet tweets: social music changes the indie game

Sweet Tweets: The Indy Musician’s Game Changer

Canadian Music Week

Giovanni GallucciI’m a hack. !

I have no business teaching anyone anything about social media, promotion, production, photography, SEO, or marketing for that matter. !BUT - I tend to get good results with a little different approach. So, I’ll not teach. I’ll just show you what works for me.

Giovanni Gallucci

What *Really* Drives Traffic?

What *Really* Drives Traffic?

What Isn't On The List?

Google Love from Google+

Google+ Launches Public Beta 6/27/2011

And the crowd went wild.

16 days

120 days

53 Million +

And then lots of them left.

one ?

March 16, 2012

195 Million +

March 16, 2012

Facebook 850 Million Google+195 Million Twitter 140 Million

Top Accounts On G+

0

625000

1250000

1875000

2500000

Britney Spears Snoop Dogg Larry Page Ashley Tisdale Tyra Banks

1600000

1650000

1700000

1750000

1800000

Hugh Jackman Felicia Day Richard Branson Usher Trey Ratcliff Thomas Hawk

blue: #fans

Top Pages On Facebook

0

17500

35000

52500

70000

Facebook TX Holdem YouTube Eminem Rihanna

0

15000

30000

45000

60000

Lady Gaga Shakira Michael JacksonFamily Guy Harry Potter

blue: fans

x 1,000 !

green: talking about

this x 10

Top Accounts On Twitter

0

7500

15000

22500

30000

Lady Gaga Justin Bieber Katy Perry Rhianna Shakira

0

3750

7500

11250

15000

Britney Spears Kim Kardashian Barack Obama Taylor Swift Selina Gomez

blue: followers x 1,000

!green: number

of tweets

But with all that said, why should you be on Google+?

!

*hint: the answer's in the name

Where Do Fans *Really* Engage With Their Favorite Musicians?

FacebookEmail Blasts

Video SharingBlogs/Tumblrs

NewslettersRadio

TweetsYouTube

Text MsgsMobile Apps

MySpaceTotal Respondants

0 25 50 75 100

We have a limited amount of time

Let's talk about some tips which will give you the

biggest bang for your effort

Engagement Let Them Play Along

Share The Share Like & Share Buttons & More

Branded Applications Be Efficient!

Branded Applications Mind The Performance!

Social Plugins Like & Share Buttons

Social Plugins Like & Share Buttons

Promote Your Page Offline

Get Your Band Name First!

Facebook Ads “Why do you ‘Like’ bands on facebook?

*eMarketer

Band Invitation or Ad - 75% Friend Inviting - 59%

Personal Discovery - 49%

Facebook Ads Targeting

Offers, discounts, deals

Bring Value Your fans love other bands also.

Contests/Sweepstakes Tie In Partners

Contests/Sweepstakes There’s Help Out There

Contests/Sweepstakes It Makes A Difference

Know your target audience and know their platforms.

How do we get access to journalists on Twitter?

How do we get access to journalists on Twitter?

Build An Ecosystem

Build An Ecosystem

Build An Ecosystem

Build An Ecosystem

Build An Ecosystem

Don't limit access to established media outlets.

Harvesting The Right Relationships

Harvesting The Right Relationships

Harvesting The Right Relationships

Harvesting The Right Relationships

Harvesting The Right Relationships

Blogger Relations Awareness

Blogger Relations Awareness

Blogger Relations Identify The Threat

Blogger Relations Tame The Beast In Public

Photos/Video My Weapons Of Choice

More fan engagement happens via photography than any other medium

...according to Facebook insights, tumblr, woopra, google analytics, Klout, fans, SoundCloud, MusicMetric,

NBS, BuzzDeck, e:music, and my mother

Build Relationships and give photographers access! !What kind of photography do fans respond to most?

META Data - Optimization.

Flickr Pictures

iPhoto Metadata

Aperture Metadata

Google+ Pictures

AFTERShare. !flickr, facebook, instagram, google+/picasa, smugmug, slideshare, youtube.

Video on Facebook

@giovanni http://LiveLoudTexas.com

Sell Yourself

Then shut up and enjoy the ride.

Bringing It All Together

Tie Ins?Blog/Tumblr

YouTube/Flickr Platform Specific Content Effective Blogger Outreach Brand Evangelist Ignition Social Media Music Sites Basic SEO On Website

Branded Image Optimization Bookmarking

What do the results look like?

AFTERKeep working on campaigns. !Wash, rinse, repeat. !“Find your passion. Use your talent.” - Kurt Podeszwa (Camp For All). !Add, hone your talent to feed your passion.

http://LiveLoudTexas.com/preso

Thank Yougiovanni gallucci

giovanni@LiveLoudTexas.com 469.682.6978

!http://facebook.com/LiveLoudTX

http://LiveLoudTexas.com/plus http://twitter.com/LiveLoudTX