swedish igaming market, social insights report

SAMPLE - Social Media Insights Report

Industry   iGaming  

Market:   Sweden  

Timeframe:   November 2013  

Analyst:   Joakim Nilsson  

Contents

KPI Dashboard

Quantitative KPIs

•  Market Share-of-voice •  Movers & shakers (Available in paid report) •  Top page sources & channels (Available in paid report) •  Page type share-of-voice (Available in paid report) •  Product share-of-voice (Available in paid report) •  Most influential people (Available in paid report) •  Facebook page benchmark (Available in paid report) •  Twitter profile benchmark (Available in paid report)

Qualitative KPIs •  Most talked about in the industry (Available in paid report) •  Highlighted stories across the industry (Available in paid report)

Appendix

Market share-of-voice (SOV) vs. competition

Market Share-of-voice November, Sweden

6,998 mentions in total •  Unibet 34% SOV (2,393 mentions) •  Bet365 26% SOV (1,797 mentions) •  Betsson 8% SOV (563 mentions)

Market Share-of-voice, Sweden, Year-to-date

November Online buzz in the market

5 Nov: Unibet

7 Nov: Betfair 11 Nov: Unibet

15 Nov: Unibet

Nov 25-28: Unibet

19 Nov: Unibet

20 Nov: Betsson

November Online buzz in the Swedish market

Date Brand Buzz details 5 Nov Unibet Unibet reported better than expected financial numbers and the stock rose

16% 7 Nov Betfair Story broke in Aftobladet about a bank employee who stole customers’ money

to fund his betting account on Betfair 11 Nov Unibet Ismael Diawara was nominated by Unibet as the best player in Swedish Division

#2 15 Nov

Unibet The @Zibrahomovic spoof Twitter account participated in #hadgott #unibet in WC qualifier between Sweden-Portugal

19 Nov Unibet The @Zibrahomovic spoof Twitter account participated again with #hadgott #unibet

20 Nov Betsson Financial analysts predict Unibet and Betsson will lower its results this year due to missed world cup qualification by Sweden

25-28 Nov Unibet Unibet ambassador and UFC-fight @AlexTheMauler is was leading the voting for appearing on the EA-sports cover (console game). @Unibet_Sverige was Retweeting.

Spoof @Zibrahomovic tweeted with #hadgott #unibet

•  93 Retweets •  100 Favorites •  Est. Reach 23,337

impressions

Spoof @Zibrahomovic tweeted with #hadgott #unibet for the return leg

•  233 Retweets •  297 Favorites •  Est. Reach 58,618

impressions

Bet365’s TV-commercial leaves audience clueless

•  27 Retweets •  32 Favorites •  Reach 12,244 impressions

Unibet ambassador and UFC-fighter won voting for appearing on EA-games cover

•  50 Retweets •  38 Favorites •  #VOTEGUS

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