sva | mps in branding | agency planning | week 2

Rockstar Planning(week 2)

Take an index card

NAME: Your name

PARTNER: Partner’s name(s)

BRAND: Brand you chose

TARGET: Short description

Prize!

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Target Insight

insight : an instance of apprehending the true nature of a thing, especially through intuitive understanding

insight : an instance of apprehending the true nature of a thing, especially through intuitive understanding, in a way that opens up creative possibilities

different briefs treat insights differently

insight

strategy line

Youlook inside.

A light comes on.

HomeworkThe current campaign is nearing saturation and in-market results are soft. The client wants to do some creative exploratory.

Using your target profile (revised if needed), uncover at least two target insights & compose a strategy line (key message) for each.

• Work on your own• SUBMIT via email by MIDNIGHT ON SUNDAY:

beth.kaiser@gmail.com; kosteski@me.com• A handful of students will be asked to present their

thinking in class on Tuesday