sustainable tourism southern africa spenceley 16 aug 2013

UNDERSTANDING THE CHALLENGES TO

SUSTAINABLE TOURISM: RECOMMENDATIONS

FOR SOUTHERN AFRICA

Dr Anna Spenceley

15 August 2013

STAND cc

annaspenceley@gmail.com

APPROACH

Key questions:

• What is happening in

sustainable tourism

in southern Africa?

• What are the

challenges to

mainstreaming

sustainable

tourism?

Source: http://www.actsa.org/page-1003-TheFacts.html

Methods:

• Literature review

• Online survey: Sent

to 199 people.

(29% participation)

• Stakeholder review

& virtual meeting

Agencies working on sustainable tourism in Southern Africa

Distribution of sustainable tourism initiatives in southern Africa

Barriers to mainstreaming sustainable tourism

Approaches

to

overcoming

barriers

Public sector

capacity building

needs

Private

sector needs

to develop

sustainable

tourism

4 RECOMMENDATIONS

1. Improve the enabling environment for sustainable tourism

• regional tourism strategies & frameworks – review and fill gaps

• participatory processes & improve linkages & coordination

Nosy Be, Madagascar

Watamu, Kenya

1

2. Conserve biodiversity – improved capacity for protected area managers of tourism

• Training on sustainable tourism

• Technical assistance for sustainable tourism protected area management plans

Masaai mara, KenyaMida Creek, Watamu, Kenya

4 RECOMMENDATIONS

3. Increase supply of sustainable tourism products: • Access to funds for products: Pilot grant fund (capital, TA,

loans)

• Improved capacity and knowledge of products� Research on business case for sustainable tourism

� Training and tools for products

Makasutu Cultural Forest, The Gambia Singita Lebombo, South Africa

4 RECOMMENDATIONS

4. Increase demand for sustainable tourism• Awareness raising campaign: trigger change in behaviour

• Promote sustainable destinations and products

� Celebrity ‘face’, certification,

� Media: social media, documentaries, e-bookings

Drakensberg Mountains,

South Africa

4 RECOMMENDATIONS

Yield >

Numbers

Thank you!

Dr Anna Spenceley

STAND cc

Email: annaspenceley@gmail.com

Blog: annaspenceley.wordpress.com

Presentations: www.slideshare.net/AnnaSpenceley

Website: www.anna.spenceley.co.uk