sustainable reputation management (srm)c354121.r21.cf1.rackcdn.com/mikehogan.pdf · 2012-05-23 ·...

Sustainable Reputation Management

(SRM)

With Mike Hogan

What is reputation?

Reputation is…

… what you say and what others say about you, the accumulated experience and image of the organisation

Reputation is...

Hard to win

Easy to lose

Difficult to regain

Why Bother?

Hudson River Plane Crash

“There is no hiding place”

“News media are instantaneous, intensive, and incessant and have a huge impact on crisis management and business recovery”

SRM

• Proactive and reactive comms• Resilient – people, processes,

technology• Effectively manages issues,

business impact, stakeholder expectations

• Ensures the long-term stewardship of an organisaion

Reputation on the Line

Business

As Usual

Crisis Avoidance

Alert Monitoring Action

Reputation on the line

“Information flow is not through limited nodes and single points of contact that can be controlled”

Placing comms expertise at the heart of business recovery is an essential ingredient

To achieve a sustainable system the roots of communication need to be derived from the building blocks and immersed in the DNA of the company

When it goes wrong

Any Questions?