sussex county child health promotion coalition may 17, 2006

Sussex County Child Health Promotion Coalition

May 17, 2006

Overview

• I. Strategic Platform• II. Theory of Change• III. Target Audience• IV. Strategic Options• V. From Strategic Options to Strategic Action

I. Strategic Platform

Mission

• We exist to engage the entire community in collaborative, family-focused efforts to improve the health of our children.

Community Vision

• We envision a community in which our citizens and institutions (public, private, and not-for-profit) are actively engaged in child health promotion as a shared community good, and working together to create a cultural and physical environment which supports health lifestyles for our children and their families.

Coalition Vision

• Our Coalition will be viewed by our community as inclusive, welcoming, respectful, trustworthy, non-partisan, mission-driven, listening, responsive, action-oriented, and accountable.

Core Strategies• 1. Monitoring child health status• 2. Raising community awareness of

child health issues.• 3. Giving voice to community concerns

and ideas.• 4. Facilitating development of child and

family health promotion strategies.• 5. Developing and mobilizing resources

Core Strategies• 6. Building community capacity for policy and

program development• 7. Supporting collaborative efforts to improve

community policies, programs and practices• 8. Expanding and publicizing the knowledge

base on child health promotion• 9. Evaluating and reporting on the impact of

our actions.

Initial Focus: 5-2-1-Almost None

• Our initial focus is to promote healthy eating and physical activity for children and their families in Sussex County using the 5-2-1-Almost None concept as a guideline for healthy behavior.

Initial Focus: 5-2-1-Almost None• The 5-2-1-Almost None guidelines:

– At least 5 servings of fruits and vegetables per day

– No more than 2 hours of screen time per day

– At least one hour per day of physical activity

– Almost no sugared beverages– (All adjusted for age as necessary)

5-2-1-Almost None Goals1. A full range of community institutions

(public, private, and not-for-profit) will provide consistent messages and supports for 5-2-1-AN throughout the physical and cultural environment surrounding children and their families

5-2-1-Almost None Goals2. The 5-2-1-Almost None concept will be

widely recognized, understood, and accepted within the community as a guideline for healthy behavior

5-2-1-Almost None Goals3. Community citizens will actively

promote 5-2-1-Almost none as a community good, regardless of whether they have children in their care

5-2-1-Almost None Goals4. Parents and caregivers will have the

information and support needed to model and implement 5-2-1-Almost None for their children

5-2-1-Almost None Goals

5. More children will meet the 5-2-1-Almost None guidelines.

6. The community prevalence of childhood overweight will be reduced.

II. Theory of Change

Hierarchy of Effects Model of Individual Change

Exposure to Change Stimulus

Awareness

Attention

Understanding

Intention

Behavior Change

•A percentage of the audience is lost at each step

•Reinforcement is required to sustain change

Behavior Maintenance

Social-Ecological Theory of Supporting Change

Family

Community

Schools

Faith Communities

Child Care CentersHealth Care

Providers

Stores

Restaurants

Parks & Rec. Programs

Community-based

Organizations

Public Agencies

Social Networks

Employers

PhilanthropyPublic Officials

Academia

Health Plans

Built Environment

An Integrated Theory of Change

• The Coalition will aim to:– Achieve sustained change in nutrition,

physical activity, and screen time for children by

• Promoting individual behavior change in children and their families

• Using the Hierarchy of Effects Model of individual change

• Alongside with the Social-Ecological Model of supporting individual change

An Integrated Theory of Change

• In other words:– We aim to promote individual change

through community change; or– We aim to wrap this community around our

children and their families to help them practice 5-2-1-Almost None.

III. Target Audience

Ultimate Audience

• Children age 0-17 and their families

An additional 100-200 non-family households with children should also be included in the strategic plan

First two bars combined

Child Population by Census Tract

Children Age 0-172005 Estimate