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Suprajit Engineering Limited World’s largest 2-wheeler cable maker
Emerging Global Leader in Automotive Cables
Suprajit Automotive
•Export Production Bangalore •100% Subsidiary
Suprajit Europe Ltd •Tech Centre – Europe •100% Subsidiary
Suprajit Standalone
•12 Domestic Plants •1 Non-automotive EOU
Suprajit Group
Branch Office in U.S. - Atlanta
Plants
INDIA :
• Main manufacturing plants.
• Design and development.
• Sales and Business development.
• Distribution & Logistics
UK :
• Sales
• Design Engineering
• Program Management
• Distribution & Logistics
• Low Volume Assembly
US :
• Branch office in Atlanta
• Distribution setup.
• marketing setup
GERMANY :
• Sales & Support.
HUNGARY :
• Distribution setup.
Park Brake Cables
Clutch Cables
Starter Cables
Throttle Cables
Door Latch Cables
Push-Pull Cables
Mirror Cables
Tail Gate Cables
Gear Shifter Cables
Tyre lifting Cables
Fuel Filler cables
Hood Lock & Release
Cables
Window Regulator Cables
Cables for Seat Belts
Seat Recliners & Seat Belt
Cables.
Speedometer &
Tachometer Cables
And many more…
Cable capacity – 150 million cables per year
Product Review
Product Developments for Aftermarket
Speedometers
Filters Stator Coils
Indicators
Fuel Sender Unit assembly
CDI & Regulators
Mirrors
Domestic Customers A
uto
mo
tive O
EM
/ T
ier
1/
No
n-a
uto
mo
tive
2&
3 W
heele
rs O
EM
Global customers A
uto
mo
tive O
EM
/ T
ier
1
No
n-a
uto
mo
tive
(Qty in millions)
(Am
ou
nt
in I
NR
mn
) Financial Overview
Financial Overview
Financial Overview
Business Overview G
eo
gra
ph
y-w
ise
C
ate
go
ry-w
ise
Business Overview
Customers’ with business >1%/ year and their share
2013-14 2014-15
One Segment To
Multi segments
One Customer To
Multi Customers
One State to
Multi State
To
Multi
country
(limited)
Karnataka
2 Wheeler 3 Wheeler
LCV HCV Automotive
Exports Non Automotive Aftermarket
TVS
HMCL
Yamaha
Bajaj
UK Hungary
US China
Germany
Maharastra Gujarat Haryana
Uttarakhand Rajasthan Tamilnadu
Multiple States
Cables
Cables Speedometers
FSU, etc. Multi
products
M&M TATA
Eicher Swaraj HMSI
More..
GM Ford
Suzuki Magna More..
John Deere BMW
Kubota VW
More.. Customer
Derisk Strategy
Auto lamps
Phoenix
Milestones
2006 – 10 : • New plants in Panthnagar, Haridwar and Manesar. • 100% EOU for non-automotive cables in Bangalore. • Best IT user Award . • Best Enterprise of the State Award. • Twin Awards by CNBC/ICICI/CRISIL – SME of the Year & Auto Ancillary
of the year. • Acquisition of CTP Gills Cables, renamed as Suprajit Europe. • Oracle implementation.
1996-2005 :
• Listing of shares in NSE / BSE.
• India’s largest cable maker. • Acquisition of Shah Concabs. • Plants in Bangalore, Manesar and Chakan. • ‘Enterprise of the state’ award by KSFC.
2011 – 15 : •World’s largest 2 wheeler cable maker. • New plant at SAL. • New plants in Bangalore and Pathredi. • Acquisition of speedo cable business from Pricol. • Signed SPA to acquire Phoenix Lamps Limited. •Launched two new plants in Chennai and Sanand
1985-95:
• Two new cable plants in Bangalore.
Mass manufacturer with competitive cost advantage.
High productivity and low overhead costs.
Excellent customer rapport.
A proprietary class `B’ item, giving a strategic pricing and relationship advantage.
Good manufacturing system.
Excellent R&D system.
Best supply chain footprint.
Good testing facilities.
Ability to setup modular capacities at low capex.
Industry beating operational costs and low financial costs.
Good management team, motivated and focused.
“Value for money supplier” with best QCDD rating.
Suprajit’s strengths
TS 16949
Plants
Organisation Structure
Chairman & Managing Director
Suprajit Engineering Suprajit Europe
Dr. C Mohan - ED Peter Greensmith-MD
GM(N)
UK Plant Tech. Centre
GM(W)
Unit Heads
DGM (Purchase)
GM (Commercial)
Head (Quality)
DGM (Marketing)
N. S. Mohan - President
India Tech. Centre
Auto (EOU)
Suprajit US Non-auto
(EOU)
Reportability Peer responsibility
IT
VP (Finance
)
EVP (Operations)
AVP (HR)
Acquisitions/ JVs
Automation
1995 - KSFC: Entrepreneur of the year.
2006 – CNBC/ICICI/CRISIL: - SME of the year
- Auto Ancillary of the year
2007 - NASSCOM: - Best IT user Award in Automotive Sector
2010 – KSFC: - Outstanding Enterprise of the State.
Awards and Recognitions
- VW – A Grade Supplier Award.
- GM Supplier Quality Excellence Award
- Suzuki - Vendor Performance Award.
- BAL TPM Excellence Award.
- Best Kaizen Award
- Yamaguchi San Trophy
- DOL Award – HMCL.
- Delivery and quality Awards.
- Best in control cables Awards.
- Yamaha’s `Contribution to Cost Reduction & VA/VE activity’ award
- And many more…..
Cu
sto
me
r a
wa
rds
an
d r
ec
og
nit
ion
s
Oth
er
Aw
ard
s
Logistical Advantage R & D Strength Low Cost Base
225 million cables
One Goal
Customer Satisfaction
Phoenix Lamps Limited
Large Automated Manufacturing facilities
Revenue Mix
Acquisition cost :
Financials :
Highlights
2014-15 2013-14 2014-15 2013-14
Sales 244.1 370.88 365.13 494.02
EBIDTA 46.83 81.53 47.59 65.18
EBIDTA% 19.18 21.98 13.03 13.19
Standalone ConsolidatedPhoenix Lamps
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