supporting the use of digital technology in the third sector pauline roche, rnr organisation...

Supporting the use of digital technology in the third sector

Pauline Roche, RnR Organisation@RnRWorks

Supporting the use of digital technology in the third sector

About me

Supporting the use of digital technology in the third sector

“Strategists often equate the term ‘digital transformation’ with a shift in technology investment when its true implications span far beyond technology and into the realms of infrastructure, organisation, leadership, and a renewed focus on the entire customer experience…[it] doesn’t mean digital investment alone. It does mean thinking ‘digital first’” Altimeter (slideshare)

Supporting the use of digital technology in the third sector

What are your organisation’s digital touchpoints? Email Website incl e-commerce Social platforms

Are they up to date for your digital consumers? Mobile?

Supporting the use of digital technology in the third sector

Increase in customer engagement Improvement in customer satisfaction Increase in traffic More efficient transactions

Supporting the use of digital technology in the third sector

Stages in organisation’s digital transformation journey Emergent Managed Optimised

Measured by: Strategy/vision/KPIs People/Teams/Culture Working practices/processes/tools Technology and data

Supporting the use of digital technology in the third sector

Supporting the use of digital technology in the third sector

58% of charities lack basic digital skills

28% think that they’re doing all they can online

55% of charities think that the knowledge level at board level is lacking.

Supporting the use of digital technology in the third sector Tools

See “Free Digital Solutions for connected managers”

http://www.ictknowledgebase.org.uk/ -- The knowledgebase helps third sector organisations realise the benefits of using technology to achieve their goals. It is a comprehensive, easy to use source of independent information and help.

Computanews - UK's longest running roundup of tech news and events for and by the non-profit sector - bi-monthly format on Storify - https://storify.com/lasaict/computanews-jan2015

Supporting the use of digital technology in the third sector Resources

See Net Squared Midlands, Datakind UK, social media surgeries

Supporting the use of digital technology in the third sector

Baseline at CTWM?

Culture

Website (mobile enabled)

Social media (Twitter: regular tweets 30:30:30,

LinkedIn)

Supporting the use of digital technology in the third sector

TECH FOR GOOD PROGRAMME

This Fund is a pilot programme to help us create real change to the lives of people in need. It is not intended for:•Upgrading of internal IT systems•Large-scale capital costs•Updating of websites and routine social media campaigns•Exploration events or hack days•Staff or volunteer training•Capacity-building to make an organisation more ‘digital ready’

Supporting the use of digital technology in the

third sector

Discussion