supply and demand lessons 1 and 2

Supply and Demand

• To develop a thoughtful and perceptive awareness of the fact that the film industry attempts to put the public under considerable pressure to buy their products

• To realise that as fans and consumers the public may be able in turn to exert considerable influence over the film industry

Key information I must know about to answer this question.

Industry Audience

The relationship between the two and who is more powerful in driving the industry.

The impact of new technologies in the industry

The effect of other industries and the availability of Bollywood, Independent and Low Budget films

The creation of demand

Early 1900s going to the cinema as a form of entertainment came to be accepted socially, normal everyday experience. Film is today only successful in those countries that embraced film technology and film as a commercial enterprise. Attract people to make money!what they might have seen!

The start of attracting audiences

Picture Palaces by 1910

not just about the film…

an experience! Recognised the early

commercial possibility of films

The popularity of cinema• Cheap entertainment• Large non english speaking communities-

silent films perfect.• By 1930 65% once a week; 80 million visits a

week• Even in economic depression 60%

Today

• USA 27 MILLION PER WEEK• UK 3 MILLION PER WEEK

The nature of the cinema experience

Why listen to stories

Your cinema going experience

Changing patterns of consumption

survey

Supply and DemandStarter

Discuss for 3 minutes with the people around how you know if a film is good or not …….before you go to see it ! Write down as many reasons as you can.

Who controls what you decide to see?

YOU or the MEDIA ?

Critical factor for any films success

• good word of mouth• singing it’s praises• Bad word of mouth• It was rubbish!• Indifferent word of mouth• No reaction….dead in the water

Increasing speed and intensity with which word of mouth can be

spread by fans ……why?????????

Instantly and with increased

potency

• These technologies help fans interact with one another

• Maintain interest for the genre, director or star

• Fan clubs and fan conventions traditionally maintained via newsletters and paper based fanzines-----but now email newsletters and website fanzines

• Fans have always been able to create a slow burn cult classic from a film that flopped but now there is a much greater possibility of this.

Alfred HitchcockEwan McGregorDonnie Darko

• Language used• The attitude of the contributors• Nature of the sites themselves• Any recognisable common features in the examples

The same technologies coupled with globalisation has increased the power of the film industry over the public.

mergers & takeovers

conglomerates & stables of media interest

Work under the same umbrella; support each other

SYMBIOTIC EXCHANGE/RELATIONSHIP

A single multi national could have

marketing ,financing and distributing filmreviewing films in newspaperspublishing film scriptsdistributing soundtracksscreening films via cinema chains/ satellite TV

?

Media ownership is becoming increasingly concentrated in a handful of Laterally intergrated & Vertically intergrated CONGLOMERATES

VERY POWERFUL

of the biggest3

Research how they are connected hmk

Globalisation

A perceived economic trend towards the whole world becoming a single market so that major multi – national corporations are increasingly able to control trade on a global scale

Today two key terms for the examination are WINDOWS AND SYNERGY

traditional cinemamultiplexRent DVD

satellite/cablepay to view

desktopsNetflix

i-phone

SYNERGYThe multiplied business energy created by multi-national multi- media ownership.

newspapers, magazines, book publishing, music companies, TV stations, radio stations, satellite /cable TV companies

ALONGSIDE

involvement in cinema TV production, distribution, and exhibition

• Publicise and advertise their own films via their own print, sound and visual media arms

• Put out associated books and music, again from within their own organisation

• Show their films via their own various TV and cinema outlets

• Spin-offsLESS THAN 20% OF TOTAL FILM REVENUE COMES FROM THE DOMESTIC BOX OFFICE….FIRST WEEKEND IN CINEMA IS CRUCIAL IN CREATING IMPETUS. Finance can be recouped in a whole range of ways

Box Office Takings & Breaking Even

• • $175 million to make• Made $88 million at the

box office• Further $166 million

abroad

Big flop!Trailer for waterworld

uk film council

Catfish trailer