sunus teknikleri

1

International Management

„Competitive Strategies”

GONCA EKICI

2

Students of Economy

3

Contents

1. The meaning of „Competition”2. Forms of Competition3. Analysis before choosing the proper

strategy4. Generic Competitive Strategy:• Cost Leadership• Differrentiation• Focus

4

Competition

„Competition is the battle between businesses to win consumer acceptance and loyalty !”

I MUST WIN!!!

Source: Answer.com

5

Forms of Competition

Perfect competitionMonopolistic competition

6

Perfect Competition… exists when a large number of sellers produce products or services that seem to be identical

7

Monopolistic Competition

… exists when a large number of sellers produce a product or service that is perceived by consumers as being different from that of a competitor but is actually quite similar

8

Three Steps Before Implementing Competitive Strategy

Environment AnalysisCompetitors AnalysisAnalysis own business

9

Strategy

„A plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result”.

Source: Dictionary.com

Berlin is so busy today...Which strategy I

should use to get out of ZOO...

10

Porter's Generic Competitive Strategies

HELLO EVERYONE, MY NAME IS MICHAEL PORTER !!!

Generic Competitive Strategy, which I created, is divided into :

Cost LeadershipDifferentiation

Focus

11

Cost Leadership

YOU MUST DECREASE YOU PRICE...

$$$

12

Differrentiation

BE UNIQUE !!! JUST LIKE ME ..

.

13

Focus

LADIES AND GENTLMEN, LISTEN TO ME. PLEASE LET ME FOCUS ON MY SPEECH

14

Porter's Matrix

Source: www.provenmodels.com

15

Summary

In today's competitive market every business should evaluate and then choose the correct strategies in order to succeed. The Generic Competitive Strategy, created by M. Porter,

is one of the key to success. It is divided into Cost Leadership, Differentiation, Focus

16

Any Questions?

17

THANK YOU FOR YOUR ATTENTION !!!