summercamp 2013: taking your idea from lightbulb to launch with carlos saba

From lightbulb to launch

the happy startup school

9/10 STARTUPS FAIL!

THE OLD TOOLS AREN’T FIT FOR

THE JOB

STARTUPS ARE NOT BIG

BUSINESSES

FOUNDERS THINK THEY HAVE ALL THE ANSWERS

BIG BANG RELEASE = HIGH RISK

A FEAR OF FAILURE STIFLES

PROGRESS

MASTER NEW TECHNIQUES &

TOOLS

EMBRACE UNCERTAINTY,

SPOT OPP’S

ENGAGE CUSTOMERS

THROUGHOUT LEARN HOW TO

TEST YOUR IDEAS QUICKLY

DEVELOP A FAIL & LEARN

MINDSET

key principles of lean startup

5 MINS

“LIFE’S TOO SHORT TO BUILD SOMETHING NOBODY WANTS”

find a problem worth solving

test your assumptions

focus on customer needs

get continuous feedback

more facts, less intuition

less documenting more doing

right action right time

Traditional product development

Lean/agile development

Lean startup

“BUILD A REMARKABLE PRODUCT” SETH GODIN

Design thinking/customer experience: •  Happier, passionate customers

•  Positive PR = free marketing

•  Less customer support requests

•  Stronger brand

•  Long-term business value

•  Greater ROI the earlier it’s brought on board

PAINKILLER VITAMIN

PAINKILLER VITAMIN

Solve my problem Make me feel better

“YOUR PRODUCT IS NOT THE PRODUCT”

visualise your business model

workshop time

EXERCISE 1. 3 RISKIEST ASSUMPTIONS

10 MINS

EXERCISE 2. WHO WILL BE MY RAVING FANS?

10 MINS

CUSTOMER DEVELOPMENT MATRIX

SCORE FROM 1-3 CUSTOMER SEGMENT CUSTOMER SEGMENT CUSTOMER SEGMENT CUSTOMER SEGMENT

LEVEL OF PAIN

EASE OF ACCESS

WILL THEY PAY?

TOTAL

LISTEN, DON’T TALK. PROBLEMS, NOT

SOLUTIONS.

EXERCISE 3: TEST YOUR IDEA FOR <£50

10 MINS

1.  Focus on problems worth solving 2.  Learn often, fail fast and get out of the

building!

3.  Fake it before you make it.

4.  Engage customers throughout

5.  Start small, then scale up.

6.  Keep iterating.

7.  Don’t lose sight of the purpose & vision.

8. Minimum viable product/service

9.  Keep testing and measuring.

@welovelean

@kungfucarlos