sugarcon 2013: business anti-social: the boss needs sugarcrm, give it to them!

Business Anti-Social: The Boss Needs SugarCRM, Give it To Them!

Keith Brooks, VoiceRite Social Collaboration Practice Leader

kbrooks@voicerite.com Twitter/Skype: lotusevangelist

Who Is This Guy Talking to Me?

<- Co-Authored this book

Top 10 Blogger on

My Office

2x Speaker and #14 out of 100 Top Tweeters*

*= http://nextprinciples.com/nextprinciples-analyses-of-sugarcon-2012/

My Geek Friends http://blog.vanessabrooks.com/

http://www.slideshare.net/kbmsg

http://about.me/keithbrooks

Since We Last We Spoke…

•  The Presidential Election •  The SF Giants Won the World Series •  Sandy was all about Danny until… •  The Miami Heat Won the NBA

Championship

Photos from (L) Entertainmentrundown.com and (R) ruvilla.com

Today’s Topics

3) CEO Grooves

4) Happy Endings

2) CEO PR

1) CEO Evasion

Let’s Revisit…What is Against You

•  CEO’s don’t care about using social media..usually

•  No Time for you •  Meetings and more meetings •  Broad plans on their minds •  To focus on urgent matters first •  Too many filters on the data they see

Photo from birdhouse.org

CEO EVASION

http://mashable.com/2011/12/02/social-ceo-infographic/

Up Next

3) CEO Grooves

4) Happy Endings 2) CEO PR

1) CEO Evasion

Lipstick on a Pig or

•  Not always easy is it! •  The execs trust you…well I hope they do! •  Even Darth Vader could er, maybe not… •  Does your CEO email, newsletter, blog,

anything..like:

Comic from dilbert.com

CEO PR

CEO Opportunities to Leverage SugarCRM

•  Disasters •  Sports Events •  Holidays •  Current Events* •  Industry Events •  Movie Themes •  Travel Tuesday^

*=Be Careful out There ^=Manic Monday or Freaky Friday

YES! This is Marketing 101… but how many of you have pitched these to your CEO?

One Example

http://learn.mindjet.com/SuperstormSandy https://lonelybrand.com/blog/three-ways-brands-exercised-great-crm-following-hurricane-sandy/

Next To Last Topic

3) CEO Grooves

4) Happy Endings

2) CEO PR

1) CEO Evasion

It’s My Life

Taxman

Is there Anybody Out There?

Two out of Three Ain’t Bad

Did You Steal My Money

Have a Nice Day

Getting Better

Wish You Were Here

Bat Out of Hell

The Real Me

Help the CEO look …

Last Topic

3) CEO Grooves

4) Happy Endings

2) CEO PR

1) CEO Evasion

Practical Matters (Your Homework)

•  Create Templates •  Plan for the year in advance •  Give them a voice, find their angle •  Golf works, let me explain •  Make it EASY •  No, Seriously, very, very easy or.. •  Just do it for them

https://twitter.com/execgolfmag

Thank You

Keith Brooks Twitter and Skype: Lotusevangelist

kbrooks@voicerite.com about.me/keithbrooks Blog: blog.vanessabrooks.com