successful tips for school promotion

7/28/2019 Successful Tips for School Promotion

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SHOWCASING SCHOOL PROMOTION MANTRAS FOR ADMINISTRATORS AND PRINCIPALS

Successful Tips for

School P rom otion

Dr. Dheeraj Mehrotra

PREFACE

The Quality Arena today demands more of reflection rather than aperfection. The parents today are Smarter than the gone years and over andover again they pay emphasis on the Quality of Care and Supervision beingguarded to their wards over the time. The same phase of business from theside of the promoter or the principal of the school has to see to the strengthwhich otherwise would prove out to be a comparative analysis for the

Parents, the ultimate customers to feed their value into the taste of thecake. It is the strength of the school which matters the most not the buildingand the fame otherwise. Which ultimately proves out to be a MARKETING foritself. Our 20 years of experience in the field of Education Industry hastargeted many evidences which brought forward my ignition to compile thisas a book. I am sure this shall certainly come out to be a great PRACTICING TOOL for the educationists further.

Author…..

CONTENTS

Bridging with Interested Stakeholders viz.Students/ Teachers/ Parents.

Showcasing 21st Century EducationalRequirements

Good teaching is as much about passion as it

is about reason. It's about not only motivatingstudents to learn, but teaching them how tolearn, and doing so in a manner that isrelevant, meaningful, and memorable.

It's about caring for your craft, having apassion for it, and conveying that passion toeveryone, most importantly to your students.

Anonymous

IMPORTANCE OF QUALITY IN SCHOOLS

The EMA global monitoring report of UNESCO suggests that the achievement of universal participation in education will be fundamentally dependent upon theQuality of Education available. Also as a matter of fact, the Education should allowchildren to reach their fullest potential in terms of cognitive, emotional and creativecapacities. As a matter of fact the basic tenant of education encompasses morethan just the teaching of what we know to our young.

As well as passing on essential skills like language and the basic functions of living,education passes on the culture of a society. What is needed at this juncture is theQuality by heart and soul subjected to the satisfaction of the children in the classmore like a facilitator than a hard task master.

TOWARDS EXCELLENCE

URGENCIES…..

Here it comes……welcome them or priority.

Distribute Marketing messages to Existing Students

Regularly distribute newsletters.

Kids can be more motivated by studying if they know andunderstand the importance of studying. You need to speak theirlanguage so that they’ll appreciate your efforts in making themstudy hard. If you want them to study, the best way to do that is tomake them want the same thing as well.

THE ROLE MODEL

Successfully lead change initiatives.

THE COLLABORATOR

BELIEVE IN

Make announcements at school functions.

Turn your employees who are already familiarwith your programs into marketingambassadors.

ATTENTION TO INDIVIDUAL DIFFERENCES

The School should pay attention to individualdifferences between two pupils – No matter, nowonder, if One pupil is a scholar while other

pupil is a dull.

USE OF NEW TECHNOLOGY APPROACH

T oday’s world is a full of technology. In each and every field, we find new technology.

For education, chalk and board isnot enough for the teaching

system.

Schools should use technology. It will make the teaching/ learning

process easy, interesting andresult oriented.

Offer incentives like discounted tuition fees forprivate students/ hobby courses/ eveningclasses.

Provide inexpensive, professional businesscards to your teachers that highlight yourmarketing message.

Place promotional language for the school onone side of the card and the teacher'sinformation on the other side.

Encourage them to share the details about theQuality Environment of the School with theirfriends.

Use the services offered by online socialnetworking services to marketing your school'smessages.

Establish an online profile and encouragepeople to sign up as fans to follow yourmessages.

SCHOOL MUST BE A PARTY TO EXCELLENCE IN

EDUCATION

Must AssureSa fety and discipline

Schools M UST Assure Parent involvem ent

PARENTS IN VOLVEM ENT

THE PARENTS NEED TO BE INFORMED ANDBE GIVEN A SAY IN DECISION MAKING.

BLOG WITH PARENTS/ FOR PARENTS/ ABOUTEDUCATION.

PARENTS

Our partners tosuccess.

Need to be linked in.

Getting Parents Involved Is the Foundationof Student Success:

When Mom and Dad come to class, kids do better.

Assure the best Attitude of the Office Sta ff tobe pa tient.

Assure the best attitude of the PRINCIPAL to beopen, innovative and encouraging.

SUPPORT

21st Century Learning 24x7.

PARENTS NEED TO BE INVOLVED

Through

CYBERSPACE

Messaging

Student Diaries

THE FACT TO PONDER……

Research shows that students and schoolsimprove when parents are involved!

Ignite the M ix of Ne w a nd Vete ran Tea chers ona regula r ba sis.

Incorporate and Implement……..

PARENTS QUALITY CIRCLES (PQC)

A group of 5 to 15 members who sit together and identifyand solve their children related problems throughbrainstorming and other tools of problem solving with theassistance of the Teacher Facilitator.

When a decision is made in the school, the firstthought should always be "What's best for thestudents?"

The school leadership should be clear on itsgoals for each department and work with thedepartment heads to create a collaborative

environment where politics are kept to aminimum.

Assure that the Faculty is Em powered a ndInvolved.

Develop an OWNERSHIP QUALITY among theemployees.

PRACTICE SIX SIGMA IN EDUCATION

To assure minimum defects and maximum Parents’Satisfaction.

Develop a WIN-WIN approach among theemployees.

Assure TEAM spirit and TEAM work among theemployees.

Believe in the fact…

It is not all about MONEY.

Assure that communication is FREQUENT andHONEST among the employees.

Have a defined MISSION for the school throughthe participation of the employees.

Have a defined VISION for the school throughthe participation of Employees and theinterested parties of the school viz. Parents/

Students/ Society.

Develop an open door policy so that teachersand staff can come forward with questions andconcerns as they arise.

INVOLVE YOUR PARENTS FREQUENTLY

A school which stresses parental contact forboth positive and negative reasons is onewhich will only grow more effective over time.

Talk to Parents FREQUENTLY.

Generate PRESS RELEASES on achivementsdaily.

Adopt ANIMALS in the ZOO in the city on theLOGO of the school

Adopt SCHOOLS in villages to provide betterEducation Facilities.

Participate in COMMUNITY AWARENESSPROJECTS for social empowerment like…AIDS/POVERTY/ SANITATION/ HEALTH CARE.

Conduct Skill Based Training Sessions for thesociety.

Organise Rally/ Run for Anti-pollution/ WorldPeace/ Unity and share them with the logo of the school occasionally.

Appoint Parent Educators on PRIORITY.

Create a database and call them on NEED/

Requirement.

Encourage GRAND PARENTS towards STORY TELLING ON Value Education.

Have a SOCIAL networking with the parents asCLIENTS rather than being just a CUSTOMER.

WIN the Customer/ Parent by wishing them ontheir Birthdays/ Festivities/ Anniversaries.

Celebrate BIRTHDAYS of Children with aninvitation to the PARENTS in the SchoolAssembly.

Replace your COMPLAINT box as aSUGGESTION box.

Encourage participation of TEACHERS/ HODs/PRINCIPALS in conferences/ presentations.

Share the views of the students on BURNING TOPICS like Climate Change/ World Peace/Unity through Newsletters.

Encourage CELEBRATION of VICTORIES in aSTYLE….viz. celebrating the WIN by the IndianCricket Team with students dressed as teammembers and moving around the vicinity/ areaaround the school.

APPLY JUST IN TIME TECHNIQUE:

To maximize the efficacy of the classroomsession, where human instructors are present.

To structure the out-of-class time for maximumlearning benefit.

To create and sustain team spirit. Studentsand instructors work as a team toward thesame objective, to help all students pass thecourse with the maximum amount of retainable

knowledge.

Gather Memberships of INTERNATIONALFORUMS/ SOCIETIES viz. UNESCO/ WorldEconomic Forum/ UNO/ etc.

ENCOURAGING/ ASSURING participation of Students for EDUCATIONAL TRIPS.

Create a separate folder on the tour (On its

Country/ culture/ people/ climate/ history) witha QUIZ based theme before the departure.

ENCOURAGING/ ASSURING participation of Students in INTERNATIONAL COMPETITIONS/NATIONAL COMPETITIONS.

Have a Fee Deposit system ON-Line/ ThruVISA/ MASTER CARD without any servicecharges.

Receive payments/ fees for FULL YEAR with 11months fee deposit. Encourage this mode of payment.

Avoid sending reminders for FEE PAYMENT.

Define your day by day schedule and send thesame to the parents in the form of a DIARY or aCALANDER.

Recognise the PARENTS as:

KINGS and QUEENS for each class/ session as perthe achievements of their wards.

Organise DEBATES/ QUIZZES for PARENTS.

Celebrate PARENTS’ Day. With theirparticipation in the form of SPEECH CONTESTin their native language of choice.

Delegate RESPONSIBILITY on Students/Parents.

Organise BLOOD DONATION Camps.

Organise YOGA camps.

Provide free HEALTH tips to PARENTS.

ORGANISE National Level Competitions forschool children.

ORGANISE International Level Competitions forSchool Children.

Organise Teachers’ Meet/ Workshops for LocalSchools.

Create a BLOG for SCHOOL IMPROVEMENTPLANS for Parents to share.

Create a FACEBOOK account for the school withproper display of achievements/ results.

Showcase the talents of the TEACHERS andtheir QUALIFICATIONS in the school lobby.

Share the CD with the school’s philosophy/mission/ vision with the PARENTS.

Assure immediate reply to EMAILS.Acknowledgement is mandatory 24x7.

Assure the FREE AVAILABILITY of videocoverage of Concerts/ Events.

ImplementICT INFORMATION AND COMMUNICATIONS TECHNOLOGY.

PROMOTEBLOGS by Teachers.

BLOGS by Students.

WEBSITES of Teachers/ Students

Explore participation of the school at EXPO/Exhibitions locally.

Continuously UPDATE the School’s WEBSITE.

Have a Strong ALUMUNI of the school withproper recognition to the members.

Have an option of FUND RAISING by involvingtheir active participation.

Provide ALUMUNI with schools’ merchandisingviz. T-Shirts/ Key chains/ personalizedStationary.

Invite old students to share their views duringthe conclaves/ assemblies.

Celebrate local/ national festivals withinvolvement of parents/ proposed parents/teachers and students.

Publish a DIRECTORY (Soft Copy) for Parents’Database and distribute them free of cost toparents (Through Social Networking Sites)

SHARE PARENTING WEBSITES

Celebrate special days likeMOTHERS’ DAY

FATHERS’ DAY

GRANDPARENTS’ DAY

In addition to others…….

Assure Crea tive Cla ssroom Activities

Go for Eye-Catching School Prom otion Ba nn erIdeas.

Organize SPORTS meet with involvement of other school students as participants.

Host a promotional event such as a teacher-ledsymposium that discusses the educationalprocess and what steps teachers take in theclassroom to keep their students interested in

learning. Include students that have excelled atthe school.

Put on a dramatic event where students canshow off their talents. This is a great chance forstudents in the school's band and dancers fromyour school's dance club to get involved in a

joint event.

Promote your school by raffling communitydonations to raise money for a charitablecause.

Practice WORLD PEACE PRAYERS once amonth.

Go Green

Promote ALL games and recognize the talentsand honour them.

Organize STUDENTS/ TEACHERS/ PARENTSmarathon (Long Run/ Walk) at least once ayear.

Showcase and implement RecyclingSchool Promotional Ideas.

Promote SCHOOL through Sponsorships atvarious local functions/ activities.

Sponsor for a good cause like Free Child Education.

Free Medical Aid/ Check-up camp.

Pay more attention to PARENTSOther than the Students….for they are born to be your

customers.

Promote TEACHER/ Guardian system of Teacher/ Student relationship as Guardians.

HAVE a Natural Sciences Museum in theschool.

HAVE a BUTTERFLY PARK in the school.

Implement a Foreign Language program.

HAVE astudent COUNCIL.

Have a PARENTS’ ASSOCIATION and electleaders with meeting at least once in twomonths.

Create a positive, supportiveenvironment where students

receive individualized attention.

PROVIDING tailor made solutions to PARENTSlike:

8 to 8 Baby Sitting (Parking of KIDS/ TODDLERS) forworking parents.

Meal plans with provision of defined MENU.Around the clock Intimation.

Hospital Tie UPS.

PROMOTEHealth promotion and

health education foradults.

Have an ICT Session with Parents. TRAIN them to explore ICT towards Knowledge

and Communication.

Give Recognition toSpecialAchievements of Parents.

Share success stories of students with thePRESS and the PARENTS.

Have a 24x7 LINK with the PARENTS throughSMS/ Circulars/ Phones.

School must practice understanding

patternsof PARENTS’ behaviour.

Share the BOARD results with all the parents.

Allow LIBRARY usage open to PARENTS.

Give options to parents forVarious SUBJECT options for their wards.

Build a work culture targetting

PARENTS’ FRIENDLINESS

Create Opinions onSOCIAL CAUSESby PARENTS.

Have aCOFFEE SESSION with

PARENTS.

Treat them as CLIENTS not CUSTOMERS.

ENCOURAGE Parents’ Participation duringN ATIONAL & IN TERN ATIONAL Trips of students.

Involve Parents’ inDECISIONMAKING.

Be open to changes/ innovations.

Allow parents to be the part of Assemblies/ Teaching learning sessions on Appointments.

Organize MUSIC FEST with a chief guest “As aDIGNITY “ and make it an Open House – FreeFor All.

Provide Free/ Discounted Corporate Discounts/Memberships to Parents/ Communities.

Provide recreation facilities like SWIMMING/GYM/ ICT usage/ Learning/ Coaching forParents/ Society at large.

Allow schools’ infrastructure on discountedrates for Parents’ engagements/ partiesfurther.

Assure Entertaining Feedback System forParents/ Interested Parties.

ORGANIZE WORLD PEACE PRAYERS On aRegular basis.

Share the story of Special Moment/achievement/ if any.

Explore/ organize/ set up MEDIA units atschool.

Radio FM/ Private Local Channels/

Involving Students as Young Ambassadors

Organize

PARENTING SESSIONS

on demand.

Have Physical Education classes for thePARENTS as well.

Make the admission policy TAILOR MADE.Check the competitors and decide the course of

action.

THANKS FOR DOWNLOADING THIS !

Please share this with your friends andcolleagues as my R.e.q.u.e.s.t…..Cheers!

Dr. Dheeraj Mehrotra (Author)

@FB dheeraj.mehrotra

@Linked In drdheerajmehrotra

@Sk d dh j h t

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