successful sure charm reasons @fiitjee website – 1999 to 2015

SEO Site Audit & Social Media Marketing Presentation w w w . fi i t j e e . c o

Basic FIITJEE/Competitor StatsAlexa Global Rank: 80312Alexa India Rank: 7101Google Page Rank: 5Bounce Rate: 24.70%Daily Page Views Per Visitor: 4.30Daily Time on Site: 4.25Search Keywords: Fiitjee @ 42.15%Fiitjee Sample Papers @ 3.83%fitjee @ 2.93%Iit jee 2014 @ 2.44%Fiitjee hyderabad @ 2.25%294,400 visits over last 30 daysIndexed Pages: Google – 2430 | Yahoo - 8300 | Bing – 36 |

www.Vidya Mandir.comAlexa Global Rank: 152797Alexa India Rank: 14267Google Page Rank: 2Bounce Rate: 22.10%Daily Page Views Per Visitor: 3.50Daily Time on Site: 4.27Search Keywords: Vidyamandir @ 23.96%Vmc @ 16.78%Vidyamandir classes @ 9.7%Vidya mandir @ 7.01%Coaching classes for iit @ 3.75%167,500 visits over last 30 daysIndexed Pages:Google – 338 | Yahoo – 5360 | Bing - 6

www.aakash.ac.inAlexa Global Rank: 164847Alexa India Rank: 12149Google Page Rank: 3Bounce Rate: 39.90%Daily Page Views Per Visitor: 3Daily Time on Site: 4.17Search Keywords: Aakash @ 4.82%Jee main 2014 @ 2.97%B tech @ 1.92%Neet rank predictor @ 1.80%Jee advanced rank predictor @ 1.65%159,600 visits over last 30 daysIndexed Pages: Google – 8270 | Yahoo – 1920 | Bing - 36

FIITJEE Indexed Pages

Each of these listings needs to paired with the relevant keywordsto ensure better Visibility. But they need to be mapped with the right keywords and indexed with Bing & Google Webmaster Tools.

Click on the images for the respective indexed pages:Google | Yahoo | Bing

Steps to Improve SEO Stats• Title/Description/Keywords• Google/Yahoo/Bing Webmaster Tools• Analytics to know visitor activity• Content Review & Optimization• W3 Validation Review• Boost Off Page with Blogs & Articles• Website Submissions• URL Renaming• Online Press Releases (Paid + Free)• Alt/Image/Link Tags for advance SEO

SEO Optimization will include content, tag, meta data, directory & URL submissions etc.

Back improves page rank & 50000+ back links indexed for FIITJEE | Each has to be reviewed & formatted for better SE visibility

Blogs & article submissions will boost social mentions

Paid & Press Releases to improve targetedaudiences

Source: http://www.seoanalyser.net/view/fiitjee.com#.Usu_ItIW3XU

FIITJEE SEO Site Score

Click on the image above or here for a detailed overview

SEO Site Audit

This is the current site index for FIITJEE pages. Total of 12536 issues reported to correct SEOCorrective them would require FTP access to FIITJEE domainAccess also required to moderate FIIT social media profiles e.g. FB, Twitter, etc.

Site Audit: Meta Issues

Analysis of the first break up of total issuesMostly cites SEO guidelines for complianceCorrecting them is a process of page by page analysis, editing & republishing

Site Audit: Link Image Issues

Links & major amount of images needs to be SEO for ranking bettermentCorrections would immediately impact search engine listings for popular keywords

Site Audit: Image Content Issues

Site Audit: Semantic Issues

Schema Semantics Example:

Site Audit: Vs Competition

Social Metrics: Vs Competition

Site Audit: Vs Competition 2

Social Metrics: Vs Competition 2

Site Audit: Page Load Speed

Correcting the image issues majorly would help improve page load speedOther coding measure corrections also required to improve data flow

PAID. EARNED. SOCIAL. OWNED.

A cycle of how the paid to earn social media recognition & own up with approved compliance.This applies to branded PPC ads, dedicated SEO efforts & guided social media engagement.Paid model Ideally suited with revamped website or coding corrections of the current form.

FIITJEE Back Links

Click on the images or here | enter http://www.fiitjee.com to view the back link pages

Objectives of Internal Website SurveyGain data about the merits & demerits of the site

Collate ideas & best practice suggestions

Introduce ideas on improving customer interaction on the website that will motivate users, making them more engaged

Understand the urgency pattern of the existing website based on the available features & user experiences to determine the timeline for the redeveloped website

Measure the importance of design, color schemes & branding perspectives

Click on the image or here to review the survey questionnaire

https://survey.zoho.com/editor.do?surveyid=28125000000002001

Why Work on Existing FIITJEE PagesFIITJEE web pages are indexed by most search engines like Google, Yahoo & Bing Lack of SEO have NOT attributed indexing for keywords sought by FIITJEE prospectsOrganic & inorganic listings to trigger visibility for new visitors & improve page views

FIITJEE Keyword Relevancy Density

FIITJEE Current SEO Elements

FIITJEE Keyword Rank: Google.co.inKeywords Date

25.01jee main 82jee main 2014 0jee main nic in 0jee main nic 0jee main 2014 application form 0jee main 2013 0jee main application 0jee main online form 0jee main application form 2014 0jee main 2013 online application 76jee main form 0jee main application form 98jee advanced 0jee advanced 2014 0jee advanced 2013 0jee advanced 2013 question paper 0jee advanced application form 16jee advanced rank list 0jee advanced st cut off in iit bombay 0jee advanced syllabus 13

jee advanced syllabus 2014 0

jee advanced 2014 syllabus 0

jee advanced 2013 cut off 0

jee advanced 2014 latest news 0

jee advanced 2013 solutions 0

jee 2015 17

jee 2015 syllabus 25

jee 2016 4

iitjee 0

iit jee main 0

iit jee 2014 0

iit jee mains 2014 72

iit jee test series 1

iit jee form 28

iit jee cut off of college 0

iit jee 2007 physics paper solution 0

iit jee exam form 2014 50

iit jee online 0

iit jee main exam 2014 44

iit jee coaching in chandigarh 45

Source: www.semalt.com

FIITJEE Online Competitors

Source: www.semalt.com

Development of New FIITJEE Website

Identify website dynamics for database driven features

Responsive design optimized for both mobile & PC compatibility

Resources required for Off Page SEO, Content Writing & Website development

Integrate social sharing channels across all FIITJEE website pages

Website Testing Post 1-Phase development

Initiate development of FIITJEE website in Hindi to target tier 1 & tier 2 cities across India

FIITJEE Social Media Strategy

Approach Facebook to rename the current FB page URL @fiitjeeindia2013

Use single platform windows like Nimble & Hootsuite for social media accounts moderation

Online quizzing trend on Twitter to Improve follower count & boost engagement levels

Create poll based ads on LinkedIn targeting parenting professionals from Tier 1 Indian cities informing FIITJEE programs & proactively assist in planning their children’s education

Initiate Facebook Chat sessions with weekly expert sessions on JEE Main & Advanced

Create hashtag marketing across social media for #fortunate40 (live), #jeemain2015, #jee2016, #fiitjee & so on!

Deploy engaging native advertising using FB promoted Stories, Videos & Twitter Promoted Tweets

PPC Campaign Sample

PPC Campaign: Volume & CPC

Keywords: Jee main, jee advanced, jee 2015, jee coaching, iit jee coaching, iit jee coaching institutes, iit jee counselling, iit jee scholarships, jee main syllabus, jee main preparation, jee main sample papers, all India test series

PPC Campaign: Volume & CPC

Analytics & Webmaster set up for Google, Yahoo & Bing help analyze the traffic, visitor demographic, user flow, bounce rate & paid location preferences that would allow us to negotiate paid campaigns

Publish Press ReleasesCreate online press release materials for FIITJEE program propagation targeted for India Release

Leverage Rank Potential Index suggesting the best FIITJEE programs based on students rank

Distribute the next dates for EVT Test, Fortunate 40 emphasizing FIITJEE’s commitment to offer scholarship & reward programs to economically underprivileged deserving candidates

Published press release, blogs & articles offers the opportunity to create & FIITJEE back links & improve Page Rank parameters

Yahoo Answers: Legitimate Back Links

Source: http://in.answers.yahoo.com/my-activity

Yahoo Answers: Answered by FIITJEE

Why Do This:

The process of receiving alerts for new questions is automated

Any moderator/counselor could offer these answers

Answers help in building legitimate Outbound Links across Yahoo Network

Process will boost search engine ranking

Ensures that FIITJEE is a big market player reaching leads from multiple channels

Source: http://in.answers.yahoo.com/question/index;_ylt=AphiD55raN8_ES2_VHY.bPiQHQx.;_ylv=3?qid=20140112233641AAbzNQS

Pallab Kakoty // #hshdsh

Hashtag #hshdsh on FB, TW, G+ for more. You can also visit:

www.hshdsh.com // pallab.hshdsh.com

Like Us: Facebook.com/blogs4bytesFollow: Twitter.com/blogs4bytesCircle: Google.com/+PallabKakotiBlogs4BytesInstagram: Instagram.com/blogs4bytesPinterest: Pinterest.com/pallabkakotiLinkedIn: LinkedIn.com/in/pallabkakotiSlides: Slideshare.com/kingdevil