successful digital projects 2010 02 04

Successful Digital Projects

Gareth KnightWeb Workshops

http://web-workshops.co.uk/

People, Search, Engage,Actions, Interaction, Feedback,

Scale, Safety.

Rinse and Repeat.

Project teams

Direct / manage / produce / test

Project specifications

Managing risk vs delivering quickly

Selecting suppliers

Nails, hammers, experience and cost

In-house vs Suppliers

Continuity, knowledge, cost

Integrating teams is tough

Proximity, shared experience & problems, responsibility

”Fixed cost” vs

”Time & materials”

Waterfalls, agility, risk and direction

Where can I save?

Outsource commodity work, leverage open source software

Project warning signs

Disobey the 40 / 40 / 20 rule at your own peril

I'm tired of email!

Email is not good for project management or collaboration.

Become agnostic about technology

We're back to hammers and nails again.

Support and maintenance is for annuity income

Risk, risk, risk.... and more risk.

Open Source Software can be your friend

.... and your enemy....

Open Source vs Bespoke

How do you want your suit to fit?

Problem No. 1

I can get hosting for £1 per year.

Problem No. 2

Cashflow is King. Content is King.

Problem No. 3

My cousins nephew can design a website for me in Powerpoint.

Problem No. 4

I want to save money on the project by removing the testing line item.

Problem No. 5

If you build it, how will they know about you?

Where is my floodgate!?

Getting traffic is a process that takes work and time.

Key metrics to measure ROI

You can measure everything, some of it is useful.

Don't ignore search engines

Budgets should include a two pronged strategy

Google Adwords is like a tap you can turn on an off

… but make sure you measure performance.

Blogging is more important than you think

… and it doesn't have to be a time sink.

Bottom up vs top down

The new web is all about engagement.

Everyone has an opinion

… and they are more than willing to express it.

Engagement is a customer communication cost

Are customer opinions important?

The social web?

Nails and hammers all over again.

It's only just begun....

Thank you!

Gareth KnightWeb Workshops

http://web-workshops.co.uk/