success - mobile health 2012 - launch and iterate in baby steps

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Success

@ManuKumar)from)@K9Ventures)at)#MH2012

@ManuKumar)from)@K9Ventures)at)#MH2012

Success

The Myth ofOvernight

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@ManuKumar)from)@K9Ventures)at)#MH2012

“Oh, that guy / company just got lucky”

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@ManuKumar)from)@K9Ventures)at)#MH2012

“Oh, that guy / company just got lucky”

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@ManuKumar)from)@K9Ventures)at)#MH2012

Success leads to the creation of a revisionist history.

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@ManuKumar)from)@K9Ventures)at)#MH2012

Success leads to the creation of a revisionist history.

Founders

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@ManuKumar)from)@K9Ventures)at)#MH2012

Success leads to the creation of a revisionist history.

Founders Press

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@ManuKumar)from)@K9Ventures)at)#MH2012

Realityis Different

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@ManuKumar)from)@K9Ventures)at)#MH20126

@ManuKumar)from)@K9Ventures)at)#MH20126

@ManuKumar)from)@K9Ventures)at)#MH20127

“Jack, what does it take to have a great company?” And he said, “It takes major setbacks and overcoming those.”

I hesitated for a minute, and I said, “Well, we did that in ’93 and then we did it again in ’97 with the Asian financial crisis.” And he said, “No, John. I mean a near-death experience.” I didn’t understand exactly what he meant.

Then, in 2001, we had a near-death experience. We went from the most valuable company in the world to a company where they questioned the leadership. And in 2003, he called me up and said, “John, you now have a great company.” I said, “Jack, it doesn’t feel like it.” But he was right.

From: http://www.nytimes.com/2009/08/02/business/02corner.html

Even GREAT companies have had NEAR-DEATH experiences.

@ManuKumar)from)@K9Ventures)at)#MH2012

“Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.”

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@Biz Stone, Twitter http://www.bizstone.com/2010/09/timing-lessons.html

@ManuKumar)from)@K9Ventures)at)#MH20129

@ManuKumar)from)@K9Ventures)at)#MH20129

@ManuKumar)from)@K9Ventures)at)#MH201210

10,000-Hour Rule

“the key to success in any field is, to a large extent, a matter of practicing for a total of around 10,000 hours.”

@ManuKumar)from)@K9Ventures)at)#MH201211

Delayed Gratification:Stanford Marshmallow Experiment

“how long each child resisted the temptation of eating the marshmallow, and whether or not doing so was correlated with future success”

http://en.wikipedia.org/wiki/Stanford_marshmallow_experiment

@ManuKumar)from)@K9Ventures)at)#MH2012

What works?

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@ManuKumar)from)@K9Ventures)at)#MH201213

Spiral ModelProposed by Barry Boehm in 1986

http://en.wikipedia.org/wiki/Spiral_model

ANALYZEDESIGNBUILDTEST

and REPEAT.

@ManuKumar)from)@K9Ventures)at)#MH2012

Analyze: ProblemUserBusinessProduct

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Design1de·sign verb \di-ˈzīn\

Definition of DESIGN

transitive verb

1 : to create, fashion, execute, or construct according to plan : devise, contrive

Design1de·sign verb \di-ˈzīn\

Definition of DESIGN

transitive verb

1 : to create, fashion, execute, or construct according to plan : devise, contrive

2 a : to conceive and plan out in the mind <he designed the perfect crime> b : to have as a purpose : intend <she designed to excel in her studies> c : to devise for a specific function or end <a book designed primarily as a college textbook>

3 archaic : to indicate with a distinctive mark, sign, or name

4 a : to make a drawing, pattern, or sketch of b : to draw the plans for <design a building>

@ManuKumar)from)@K9Ventures)at)#MH2012

Design: Anything that has been thought about, or considered, has been DESIGNed.

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@ManuKumar)from)@K9Ventures)at)#MH2012

Design: VisualProductInteraction / ExperienceConcept / IdeaTeam / CultureRevenue Model

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@ManuKumar)from)@K9Ventures)at)#MH2012

Build: ScopeTimeline

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@ManuKumar)from)@K9Ventures)at)#MH2012

TEST:Does it work?Why? Why not?What can be improved?

& back to ANALYSIS.

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@ManuKumar)from)@K9Ventures)at)#MH2012

BABY STEPS:

ANALYZEDESIGNBUILDTEST

& Repeat

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@ManuKumar)from)@K9Ventures)at)#MH2012

The Definition of Entrepreneurship:“Insane perseverance in the face of complete resistance”

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As learnt from Prof. Jack Thorne Blog post: http://k9.vc/k9perseverence

@ManuKumar

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