stuff co. innovations

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ABOUT

Stuff Co. is a Mumbai based marketing communication company. We help our clients identify powerful actionable insights, to build responsive campaigns and products that deliver measurable business results.

Technology inspires us and great designs validate that passion. Backing intuitions with logic is a mandate.

@

SERVICES

MARKETING

DESIGN UI and UX – App and Web CMS Management Backend Design & Development

Digital Advertising/Media Management Content Management SEO | SEM | GDN | GSP

DIGITAL

MANAGEMENT

ANALYSIS Data Collection Data Warehousing Data Cleaning and Hygiene Data Updation

Web Analytics YouTube & Google Analytics Social Media Analytics

Statistical Analysis Insight Mining and Response Analysis

DATA

DIRECT MARKETING CRM

Prospect Dialogue Program Management Customer Life Cycle Management Loyalty programs Stakeholder Management CRM Module Development and Automation

Lead Generation Response Marketing Data Based Marketing Email and mobile Marketing

INTEGRATION

WORK

Fossil Watches Lead Generation/Email Marketing

Clients!

Stuffed!

Clients

| 2016

| Digital Mktg. & Lead Generation

| Shammi’s Yogalaya Foundation

| Digital

PORTFOLIO Mumbai Yoga Fest 2016

To create buzz and to generate registration for the fest, we divided our executional approach in 3

phases

APPROACH Phase 1

Phase 2

Phase 3

MYF Website and digital media response test

Data Management and lead engagement

Fest’s digital promotion and registrations

PORTFOLIO Mumbai Yoga Fest 2016 – Phase 1

MYF’ 16

PORTFOLIO Mumbai Yoga Fest 2016 – Phase 2

MYF’ 16

PORTFOLIO Mumbai Yoga Fest 2016 – Phase 2

MYF’ 16

PORTFOLIO Mumbai Yoga Fest 2016 – Phase 3

MYF’ 16

CAMPAIGN RESULTS We managed to collect valid Email IDs, Phone Numbers, DOBs, Gender

and Pin codes of the registered people. This data will be used to induce enrollment to Shammis Yogalaya Foundation Yoga classes.

PORTFOLIO

| 2016

| UI/UX for the online portal

| Your School Guide

| Digital

| 2016

| UI/UX for the online portal

| People Choice

| Digital

PORTFOLIO Your School Guide – UI/UX

Your School Guide

PORTFOLIO PeopleChoice– UI/UX

PEOPLE CHOICE

2016

Acquisition & Retention

OLA Cabs

On Ground

PORTFOLIO OLA Cabs

To study the conversion pattern and area wise motivation level we conducted the on ground activity across 20 traffic heavy routes on Mumbai for 5 days, with 3 sessions per

day

APPROACH Morning

Afternoon

Evening

Office goers Message – “Your Busy day deserves a

comfortable start”

Non working crowd / Home makers / Students Message – “Don’t let the sun drive you crazy”

People returning from office Message - “Go back with a relaxed back”

The coupon codes were generated with an idea to conduct a post campaign behavioral analysis. Following information was embedded in the coupon code logic.

– Morning / Afternoon / Evening

– New user / Repeat user (Basis offer)

– Two discount offers were given

PORTFOLIO

CAMPAIGN RESULTS Post campaign data analysis revealed some very interesting and

unexpected consumer insights. These insights are forming bases for the subsequent campaigns being planned.

PORTFOLIO

Let’s do

awesome Stuff…