study on the socio-economic nautical tourism
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Nautical Tourism
Study on the Socio-economicProfile and Potential of
in Algarve
International Centre of Territory and Tourism Research
University of Algarve
Comissão de Coordenação e Desenvolvimento Regional do Algarve
June 2009
Authors:
Fernando Perna Economics and Regional Development
Maria João Custódio Methodological Analysis and Destination Image
Pedro Gouveia Econometrics and Macroeconomic Impacts
Vanessa Oliveira Technical and Research Support
Nautical Tourism
International Centre of Territory and Tourism Research
University of Algarve
Comissão de Coordenação e Desenvolvimento Regional do Algarve
June 2009
Study on the Socio-economicProfile and Potential of
in Algarve
Abstract
Aware of the growing importance of the sea and its associated economic dynamics, with a
focus on the potential gains and opportunities in the development of nautical tourism, the
International Centre of Territory and Tourism Research (CIITT) of the University of Algarve
brought together a multidisciplinary team of academics and researchers who have been
working for fourteen months in the various studies and methodological developments
which have led to the report on, The Socio-economic Profile and Potential of Nautical Tourism
in Algarve, commissioned by the Commission for Coordination and Regional Development of
Algarve (CCDRAlg).
In first looking to understand the industry, primary and secondary data were collected on
demand and supply needs. According to the analysis, approximately 10 700 yachts that
annually enter the marinas and recreational ports of the region were registered, implying a
minimum volume of an estimated 35 000 national and international yachters. Findings show
that visitors were significantly impressed by the region in terms of landscape, hospitality and
gastronomy, and felt satisfied at the service and nautical conditions provided in the region.
Also, return intentions within the following three years were expressed in nine out of in every
ten yachters.
The hosting capacity of the region is fundamentally done through private initiative. The global
impact of the industry up to estimates generated by the study of 1.48% of the region’s GVA
and today part of the region’s economy. Also, approximately 1.57% of regional employment
(direct and indirect effects of yachting, facilities and associated services), represent the sector’s
importance that cannot be dismissed, nor by its relative weight nor by its work- intensive
characteristic.
In fact, the stay of yachters and yachts significantly foster regional economic impacts, in which
labor intensive provision of yachts maintenance and repair services, among others, associated
to the satisfaction revealed in areas such as fiberglass, mechanic and electronic repairs, and
other demands of more traditional services such as upholstery and marine carpentry, are of
important value to the shipbuilding and repair industry and wintering / dry storage in Algarve.
The latter is relatively saturated in the northern Mediterranean Basin though of competitive
undertaking for the south, as is the case of Morocco.
Market analysis shows greater demand on the part of Portugal, followed by the United Kingdom,
Spain and the Netherlands, which as a whole represent a 78.9% share of the total number
of entries in marinas and recreational ports in Algarve, distributed nearly homogeneously
between 39.4% of nationals and 39.5% of the whole of the three external markets mentioned.
However, it is worth noting that in entries involving nine-month long contracts (predominantly
5
International Centre of Territory and Tourism Research | University of Algarve
The Socio-economic Profile and Potential of Nautical Tourism in Algarve
between September/October to May/June), the UK represents 41.7% of the total number of
contracts, with the Netherlands holding the same demand level as that of Portugal, both with
20.8%.
In terms of characterization and needs identified, the study formulates development scenarios
contextualized through competitive and SWOT analyses, from which suggestions are proposed
for strategic nautical tourism in Algarve. Three strategic lines of approach are respectively
put forward in an integrated manner grounded on widening internal and external markets,
intensifying and expanding the value chain and finally, destination image and integrated
communication.
The interdisciplinary analysis carried out by the study embodies a scale of knowledge in the
vast nautical sphere in Algarve, where in the established framework, conclusions have been
drawn and others arise after critical reflection of strategic components/factors. The results
presented and the perspectives suggested represent, though not definitive, a contribution, in
this way seeking to convey greater scientific support to decision-making in a priority industry
for strategic regional development of Algarve tourism, and of future progressive weight in the
region’s economy.
Research Layout
6
Intr
oduc
tion
The
yach
ting
sec
tor
in A
lgar
ve
Demand
Supply
Ana
lysi
s of
Co
mpe
ting
Mar
kets
Prof
ile, I
mag
e an
d Ec
onom
ic Im
pact
s Strategic Lines of Approach
Actions
S1 S2 S3
Conc
lusi
on
Appendix
Bibliography
International Centre of Territory and Tourism Research | University of Algarve
West of Cape Santa Maria holds 73.2% of the total number of berths.Marinas have in average 628 berths, and recreational ports 224 berths.
Within three decades (1974 – 2005), the number of berths in Algarve was multiplied by 4.3 and is expect to multiply by 5 in the 2012 forecast.
Projected trends for 2005 and 2007 indicate a decrease in the no. of contracts of greater duration and relative growth of one-year contracts.Nationalities representing significant commercial contracts include Portugal (37.7%) and UK (12.8%).
7
Supply Analysis
Figure 1: No. of berths in Algarve in 2009
465
620
240
74 64 96
475
953
246
347
500
200
400
600
800
1.000
1.200
M. de Lagos M. de Portimão
P. de R. do Clube Naval de Portimão
Doca de S. Francisco
Cais de Bartolomeu
Dias
Boca do Rio Resort
M. de Albufeira
M. de Vilamoura
P. de R. de Olhão
P. de R. de Vila Real de
Santo António
Doca de Recreio de
Faro
Source: Data provided by equipment management entities.
Figure 2: Evolution of the total no. of berths in marinas and recreational ports in Algarve from 1974-2012
1.000
2.000
3.000
4.000
5.000
6.000
1974 1984 1994 1997 2000 2003 2004 2005 2012 Forecast
Source: Data provided by equipment management entities.
Figure 3: Relative distribution of berths according to contracts equal or greater than one month during 2007
5 and 10 years:35.6%
1 year:45.3%
9 months:7.3%
6 months:3.1%
3 months:1.0%
1 month:7.8%
Source: Data provided by equipment management entities.
new marina of Ferragudo and expansion of the port of VRSA
The Socio-economic Profile and Potential of Nautical Tourism in Algarve
8
The weight of the UK and Dutch market rose in relative terms insofar as the duration of contracts decreased from 5 or 10 years to 9 months, the latter of which representing 62.5% of total no. of contracts.
In annual terms, occupation rates of marinas and recreational ports show much less variation and seasonality than the traditional hotel industry which oscillates between 21.8% and 84.1% in 2007.
Figure 4: Relative distribution of contracts equal or greater than nine months during 2007
81.3%
59.5%
29.5%
10.1%
25.0%
31.1%
1.5% 3.9%
23.0%
1.8% 3.9% 9.8%
2.8%3.0% 3.3%
0.3% 0.7% 3.3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
5 and 10 Years Contract 1 Year Contract 9 Months Contract
Others
Spain
Italy
Germany
France
Netherlands
United Kingdom
Portugal
Source: Data provided by equipment management entities.
Demand Analysis
Figure 5: Monthly average occupation rate of marinas and recreational ports vs classified accommodation during 2007
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Marinas / Recreational Ports -2007
Hotel Industry - 2007
Source: Data provided by equipment management entities.
However, in Marinas and Recreational Ports it is possible to share high occupation rates with reduced no. of entries during winter months, in this way capturing part of nautical sector impacts, though excluding direct, indirect and induced effects of crew members staying.
The geographical proximity factor is relevant, with the majority of yachts arriving in Algarve from Spain (52.8%) and other locations of Portugal (34%). Also, 7.5% of yachts arrive directly from the UK (including Gibraltar).
Portugal, Spain, the Netherlands and the UK represent 84.6% of yachters based on permanent address. Note that 3.6% own a second home in Algarve
9
International Centre of Territory and Tourism Research | University of Algarve
Figure 6: Entries in marinas and recreational ports vs overnight stays in classified accommodation establishments during 2007
0
500
1000
1500
2000
2500
3000
0
500000
1000000
1500000
2000000
2500000
3000000
Jan. Feb. Mar. Apr. Mai. Jun. Jul. Aug. Sep. Ouc. Nov. Dec.
Ov
ern
igh
t S
tay
s
No
. of E
ntrie
s
Overnight Stays No. of Entries
Source: Data provided by equipment management entities; National Institute of Statistics
Figure 7: Yachts Country previous destination before Algarve
52,8%
3,8% 1,9%
34,0%
7,5%
0%
10%
20%
30%
40%
50%
60%
Spain France Netherlands Portugal United Kingdom
Source: International Centre of Territory and Tourism Research, UALG.
Figure 8: Country of permanent residence of crew members
19,2%
27,6%
3,4%1,7%
5,2%
17,2%
20,8%
1,7%3,4%
0%
5%
10%
15%
20%
25%
30%
Portugal Spain France Ireland Germany Netherlands United Kingdom
Sweden, Norway, Finland
Other
Source: Data provided by equipment management entities.
The Socio-economic Profile and Potential of Nautical Tourism in Algarve
10
Most expenditure was on food and drink, 63.6% of total yachters.52% of meals were eaten in restaurants and cafés and not on board, representing a positive inherent impact.
The average stay, of approx. 7 days, is greater than the average stay in the region’s classified accommodation establishments.The average per diem expenditure per individual is greater (even when excluding accommodation) and directly spent in the region, without intermediaries or package deals in country of origin, thus maximising the impact of local economies.
Table 1: Visit profile
Average no. of crew per yacht 3.47
Percentage of 35-64 age group 24.7%
Average stay (days) 6.78
Average per diem expenditure per crew member (in euros)
(excluding accommodation)85.25
First visit to Algarve 23.0%
Relative weight of yachts between 8-15 metres in terms of total demand 56.5%
Average berthing time at:
Marina or recreational port 70.93%
Mooring 9.93%
Shipyard 19.10%
Return to country/region of residence while yacht berthed in Algarve
42.1%
(73.9% of which by air transportation)
Destination development
Landscape, hospitality and gastronomy most valued
Price levels, urban land development and health services least valued
Source: International Centre of Territory and Tourism Research, UALG.
Figure 9: Average per diem expenditure per category, excluding berthing and running costs
63.6%
13.3%
6.6%
4.8%
11.0%
Food, Drinks and Tabacco
Boat Fuel
Internal Transports (rent-a-car)
Domestic and Decoration Products
Others
Source: International Centre of Territory and Tourism Research, UALG.
The need for more service locations (boatyards) is shared by the majority of boaters who visit Algarve.
Overall assessment is good, 4 on a scale of 1-5. A total of 92.5% of those interviewed expressed willingness to use same service in the future.
11
International Centre of Territory and Tourism Research | University of Algarve
Figure 10: Identified needs by yachters for more berths in marinas and/or recreational ports, boatyards and moorings
Yes:54.5%
Yes:67.4%
Yes:69.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Marinas and Nautical Ports
Boatyards Moorings
Source: International Centre of Territory and Tourism Research, UALG.
Table 2: Total demand impact of marinas and recreational ports of Algarve
Source: International Centre of Territory and Tourism Research, UALG.
Provision of Nautical Services
Figure 11: Average rating of nautical services (1=poor to 5= very good)
4,13
3,94
3,93
4,71
3,55 3,50
4,38
4,18
4,00
1,01,52,02,53,03,54,04,55,0
Hull cleaning, painting
Electronic & Electrical Engineering
Sail Repairs
Fibreglass Services
Carpenter Chandlery
Upholstery
Marina's Security
Overall evaluation of the services
Source: International Centre of Territory and Tourism Research, UALG.
Impact Direct and indirect effectsDirectos, indirect and
induced effects
GVA 70.043 M. € 99.312 M. €
Weight of regional GVA 1.48% 2.10%
Available income 56.599 M. € 80.246 M. €
Private consumption 50.743 M. € 71.946 M. €
Taxas 17.323 M. € 24.433 M. €
Inter-regional import 12.659 M. € 58.516 M. €
Employment (jobs) 2.962 3.969
Weight in regional emplyment 1.57% 2.10%
The Socio-economic Profile and Potential of Nautical Tourism in Algarve
12
The most referenced category was hospitality (calmness, friendly,...), followed by atmosphere (relaxed, peaceful,...) and climate. The region is also identified by its nature and gastronomy. The navigational conditions (particularly natural beauty and security), quality of life and price increases were also mentioned.
Andalucía is shown to bear special interest although it is necessary to differentiate eastern and western Gibraltar. Within Portugal, Lisbon, Cascais and and Oeiras are referenced.
Image Analysis
Table 3: Image of Algarve assessed according to keywords
Source: International Centre of Territory and Tourism Research, UALG.
Competitive Analysis
Table 4: Main competing regions
Source: Data provided by equipment management entities;
Cathegory % Examples of expressions used
Hospitality 20.20% Calma, Friendly, Friendliness, Friendly people, Gentle, Hospitality,
Pleasant, Polite People, Lovely Peaple, Smiling People.
Atmosphere 19.20% Alegre, Peacful, Tranquilidade, Segurança, Acolhedor, Divertido,
Tranquilo, Quietness, Relaxed, Familiar, Introvert, Security.
Climate 18.20% Clima, Nice Weather, Sol, Sunny, Sunshine, Good weather, Vento,
Warm, Temperatura, Good sailing winds.
Nature 16.20% Beaches, Natureza, Paisagens, Sea, Águas, Limpas, Cool Water, Scenery,
Sítios para fundear.
Gastronomy 8.10% Gastronomia, Boa Comida, Good Eating, Fish.
Others 18.10% Boa Navegação, Fast rising prices, Cheaper than the U.K., Limpo, Value
for money, Too much Disney alike, Good Quality of life, European,
Contínuos melhoramentos, Tourism, Tradição.
Competing Regions
Mediterranean Spanish Coast (Andalucía, Valencia)
Turkey
Croatia
United Kingdom
Cascais/Lisbon
Gibraltar
Marroco
Mediterranean
Oeiras/Cascais
Figure 12: Berth rental fees, weekly rates during high season for 36’’ yachts
Source: International Centre of Territory and Tourism Research, UALG based on www.marinadubrovnik.com, www.martimarina.com, www.marinabay.gi, www.port-de-saint-tropez.com, www.flisvosmarina.com, www.portadriano.com, www.marinaempuriabrava.com, www.puertosotogrande.com, www.
marinacascais.pt and www.marinadeportimao.com.pt.
Figure 13: Yachts rentals, weekly rentals during high season for yachts 36’’- 39”
Source: International Centre of Territory and Tourism Research, UALG based on prices from Yachtfinder, BlueCharter, happyCharter, SunSail and Costasur Espanha
For berth rentals the region practices prices that are 15.1% lower in relation to its competitors.
700€
600€
500€
400€
300€
200€
100€
0€
378.0€
184.7€ 169.3€
616.7€
247.8€213.2€
344.1€
160.4€
550.2€
332.6€267.5€
ACI Marin
a Dubro
vnik
Turkey - M
arti M
arina
Gibra
lter -
Marin
a Bay
France
- Mole D
’Estienne d’O
rves
Greece
- Flis
vos Marin
a
Balearic Is
lands - Port
Adriano
Spain - Marin
a D’Em
puriabrava
Puerto de M
azagón
Andalucía - P
. Dep. d
e Sotogra
nde
Marin
a de Cascais
Average A
lgarve M
arinas
For yachts rentals, the region practices prices that are 4.0% higher in relation to the average standard exercised by competitors.
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International Centre of Territory and Tourism Research | University of Algarve
4.500
4.000€
3.500€
3.000€
2.500€
2.000€
1.500€
1.000€
500€
0€
3.178€ 3.059€
3.554€
2.400€ 2.520€2.670€
2.972€
2.509€
4.199€
3.100€ 3.150€
Croatia
- Dubro
vnik
Turkey - O
rhaniye
Spain - Maza
gón
Spain - Em
puriabrava
Portugal -
Cascais
Gibra
ltar
France
- Côte
D’Azu
r
Greece
- Lavrio
n
Spain - Ibiza
Spain - Palm
a de Mallo
rca
Algarve - P
ortim
ãol
The Socio-economic Profile and Potential of Nautical Tourism in Algarve
14
Future Development Strategy
Widen Internal and External Markets
Strategic Approach 1
Increase in number of resident
participants.
Improvement in the efficiency of administrative
processes.
Domestic and international
market expansion.
Intensifying and Expanding the Value Chain
Strategic Approach 2
Development of d repair industry and
boatbuilding.
Market growth in wintering.
Development of charter services.
Destination Image and Integrated Communication
Strategic Approach 3
Structuring of services and
available supply options.
Monitoring and communication of
yachting sector through special
Maintaining focus on events of international
impact.
Intensifying and Expanding the Value Chain
Strategic Approach 2
Development of d repair industry and
boatbuilding.
Market growth in wintering.
Development of charter services.
Destination Image and Integrated Communication
Strategic Approach 3
Structuring of services and
available supply options.
Monitoring and communication of
yachting sector through special
Maintaining focus on events of international
impact.
Destination Image and Integrated Communication
Strategic Approach 3
Structuring of services and
available supply options.
Monitoring and communication of
yachting sector through special
Maintaining focus on events of international
impact.
Monitoring and communication
of yachting sector through special
chanels.
Study available in http://www.ciitt.ualg.pt/z-gb-index.htm in the menu Research / Nautical Tourism in Algarve
Universidade do Algarve
Escola Superior de Gestão, Hotelaria e Turismo
Campus da Penha, 8005-139 Faro
Tel: 00351 289 800 163 | Fax: 00351 289 888 404
E-mail: citt@ualg.pt | www.citt.ualg.pt
CONTACTS:
Comissão de Coordenação e Desenvolvimento
Regional do Algarve
Praça da Liberdade, 2 - 8000-164 FARO
Tel.: 00351 289 895 200 | 00351 289 803 591
E-mail: geral@ccdr-alg.pt | www.ccdr-alg.pt
The Socio-economic Profile and Potential of Nautical Tourism in Algarve
16
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