structuring your newsroom for print and digital success

Emerald Media Structuring Your Newsroom

ACP 10.24.13

#NOLA13structure

What we did

The results

What you can do

The overview

“I don’t so much mind that newspapers are dying — it’s

watching them commit suicide that pisses me off.”

— Molly Ivins

What we did

What we did // Gamer 2011

What we did // What works Digital

Who / what / where / when

Speed

Efficiency

Photo galleries

Videos

Social media

Print

How & why

Depth

Meaning

Photos

Design

What we did // Staff 2011

1 Managing editor

1 Sports editor

1 sports desk

2013

1 Senior ME

2 Online MEs

1 Sports editor

1 Online sports editor

1 Sports desk

1 Online sports desk

Culture: $80K invested in equipment and renovations.

What we did // Print

Monday Thursday

What we did // Website

The results

The results // Important stuff Improved training

Better jobs

More readers

More followers

Better products

The results // Gamer today Nov. 5/6, 2011

5,560 page views

4 football posts

No. 1: 237 views

4 staff

Oct. 19/20, 2013

28,543 page views / +400%

17 football posts

No. 1: 6,600

10 staff

The results // Gamer today

What you can do

Do it // 3 steps

Create goals

Craft new structure

Learn. Fix. Repeat.

What are your ideas?

thegarage.dailyemerald.com rfrank@dailyemerald.com

@rfrank_oregon #NOLA13structure