structural packaging

Paperboard

Project

1

Select an existing packaged product, then design and present die cut, folded-sheet package to enclose, protect and present at retail.

Plenty of space on shelves

Item gets lost on the shelf

Venue

Orthographic view of original package

Top

front Side

Hard to open and close flap

Hard to pourcereal neatly from this whole

Needs a second layer to keep cereal in and particles out

There is no spout

Problem with original packaging

More disadvantages

No way of seeing how much of product left contours of the design does not help with making pouring easier or neater

Cereal box sketches

Die Vinyl

Makes 12 ServingsCooks in

2 Minutes

Farina Enriched

ORIGINAL Creamy Hot Wheat Cereal

Nutrition Facts Serving Size 2.1 oz (59.6g) Dry

Serving Per Container 13- / cup prepared3

4

Amount Per ServingCalories 250 Calories from Fat 65

% Daily Value * Total Fat 7g 11%

Saturated Fat 1g 5%Trans Fat 1.5g

Cholesterol 0mg 0%Sodium 140mg 6%Total Carbohydrates 38g 13%

Dietary Fiber 4g 16%Sugars 20g

Protein 9g

Vitamin A 0% Vitamin C 0% Calcium 10% Iron 10%

*Percent Daily Values are based on a 2,000 calorie diet. Your Daily Value may be higher or lower depending on your calorie needs.

5.5in

5.5in

4.5in

2in

4in

3in

Orthographic drawing new package

Top

SideFront

Package shape is more dynamic

A spout for better pouring

Improvements of the redesigned package

New package in store

New versus old

Has a spoutEasy open and close

Farina package in use

Project

2

Retail presentation in-store, and will layout a pegrack presentation establishing allowable, efficient package sizes and spacing

Thermoform

Boring packagingPackaging only for a hanging planogramNot dimensional enough for shelving

Hanging planogram

shelved planogram which could house the redesigned thermoform

Venue planogram (Duane Reade)

Sketches

Two piece thermoform with a flange

Final Design

Two piece thermoform with a flangeTop

SideFront

Orthographic Drawing

Clear Gel Insoles

F e e t i e s

Clear Gel Insoles

Feeties

Package design and graphics

Clear Gel Insoles

F e e t i e s

Cardboard inlay

Shelved package

Hanging package

Clear Gel Insoles

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Hanging planogram

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Shelved planogram

High v. Low

Project

(Tofu)

Select a consumer product category, sold in both high-end specialty retail and mass-market venue. Identify specific retail products within the selected category, to be packged for each venue: high-end specialty and mass-market.

No spout to pour off liquid and can cause messiness

Square design is not very interesting

Product packaging points

Not much of a variety in portion sizes

No way to each on the go

No flavoring packet so that you can eat in the go

High Low

Venues

A variety of tofu and tofu products

A variety of textures and flavors

High End Tofu

AdvantagesEasy to openLightweightEasy to stack packaging

DisadvantagesMessy when pour off the liquidPackaging only able t be shelvedProduct shape is boringSquare shape is not appealing

DisadvantagesMessy when pour off the liquidPackaging only able t be shelvedProduct shape is boringSquare shape is not appealing

Sketches

More dynamic shape Spout to pour off liquid

Initial ideas

Perforated opening for easy release of product

More sketches and changes

High-end: die vinyl 4in

10in

15in

5in

Die vinyl for final mock-up

High end package views

The final product would be a thermoform with a spout and perforated, pull away plastic film

SoybeanTofuSoft

1 Serving

8oz.

Soybean

A high protein, zero cholesterol, low sodium entree or sandwich filling

TofuSoft

1 Serving

8oz.

Soybean

A high protein, zero cholesterol, low sodium entree or sandwich filling

Orthographic Drawing

Front

top

TofuSoft

1 Serving

Soybean

Soybean

Side

SoybeanTofuSoft

1 Serving

8oz.

Soybean

A high protein, zero cholesterol, low sodium entree or sandwich filling

TofuSoft

1 Serving

8oz.

Soybean

A high protein, zero cholesterol, low sodium entree or sandwich filling

Merchandiser

Product will be placed inside merchandiserThe merchandise will self replace until entire merchandiser needs to refilled

72"W x 30"D x 54"H

High-end planogram

Original planogram

High-end planogram

New high-end planogram

TofuSoft

1 Serving

Soybean

A high protein, zero cholesterol, low sodium entree or sandwich filling

TofuSoft

1 Serving

Soybean

A high protein, zero cholesterol, low sodium entree or sandwich filling

Tofu TofuTofuSoft

Soybean

TofuSoft

Soybean

TofuSoft

Soybean

TofuSoft

Soybean TofuSoft

1 Serving

Soybean

A high protein, zero cholesterol, low sodium entree or sandwich filling

TofuSoft

1 Serving

Soybean

A high protein, zero cholesterol, low sodium entree or sandwich filling

Tofu TofuTofuSoft

Soybean

TofuSoft

Soybean

TofuSoft

Soybean

TofuSoft

Soybean TofuSoft

1 Serving

Soybean

A high protein, zero cholesterol, low sodium entree or sandwich filling

TofuSoft

1 Serving

Soybean

A high protein, zero cholesterol, low sodium entree or sandwich filling

Tofu TofuTofu

Soybean

TofuSoft

Soybean

TofuSoft

Soybean TofuSoft

1 Serving

Soybean

A high protein, zero cholesterol, low sodium entree or sandwich filling

TofuSoft

1 Serving

Soybean

A high protein, zero cholesterol, low sodium entree or sandwich filling

Tofu TofuTofuSoft

Soybean

TofuSoft

Soybean

TofuSoft

Soybean

TofuSoft

Soybean

Soybean SoybeanSoybeanSoybean

Soybean SoybeanSoybean Soybean

Single servings of the tofu will be place into custom merchandisers that will fit into the shelving units that already exist

Low End

Small amount of product squeezed into another section

Stacked too high on shelf

Display seems like an after thought

No variety of flavors

Single serve tofu cups

Sketches

SoSoyteinSoS y

Tofusoft

Protein rich entree or sandwich filler

Soy Sauce Seasoning

SoyteinSoyS y

Tofusoft

Protein rich entree or sandwich filler

Soy Sauce Seasoning

Soytein Soytein

Tofusoft

Protein rich entree or sandwich filler

Soy Sauce Seasoning

Soytein Soy Sy

Tofusoft

Protein rich entree or sandwich filler

Soy Sauce Seasoning

Soytein Soytein

TofuSoytein SoSoyte

Tofu

SoyteinSoSoyte

TofuSoyteinSoSoyte

TofuSoyteinSoS y

Tofusoft

Protein rich entree or sandwich filler

Soy Sauce Seasoning

SoyteinSoyS y

Tofusoft

Protein rich entree or sandwich filler

Soy Sauce Seasoning

Soytein Soytein

Tofusoft

Protein rich entree or sandwich filler

Soy Sauce Seasoning

Soytein Soy Sy

Tofusoft

Protein rich entree or sandwich filler

Soy Sauce Seasoning

Design and graphics

The idea is to be able to have a single serving that you can take on the go

This a thermoformed plastic with asealed film lid

Tofusoft

Protein rich entree or sandwich filler

Individual serving sauce included

Soy Sauce Seasoning

Final package design with graphics

New Package enhancementsSingle servingCan take on the goCan enjoy as an entree on the go easierComes with flavoring sauce

TofuTofu

Tofu Tofu

TofuTofu

Tofu Tofu

Top

Front Side

Orthographic view

Low-end planogram sketches

Refridgerator unit shaped like the tofu cup design

Low-end planogram

Original planogram

Shelf measurents72"W x 30"D x 54"H

Soytein

Low-end planogram design

Changing plangram from a shelf in the vegetable section to its on refridgerator unit.

Refridgerator unit measurements40”DW x 30"D x 54"H

A seperate refrigerator section just for tofu next to the original section

Low-end planogram

Final Package designs

High Low

SoybeanTofuSoft

1 Serving

8oz.

Soybean

A high protein, zero cholesterol, low sodium entree or sandwich filling

TofuSoft

1 Serving

8oz.

Soybean

A high protein, zero cholesterol, low sodium entree or sandwich filling

TofuTofu

Tofu Tofu