stride stimulating gum creative brief ppt
Post on 17-Aug-2015
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Stride Stimulating Gum
Presented By:Carlie Belmodis
Cheyenne LopezDerek Torres
Soumya Mathew
Creative Brief
Objective Introduce a brain stimulating gum to the
American market.
Show the benefits of Stride Stimulating Gum to consumers.
Target Group Goal Oriented Males & Females Ages 13-26 Single or Married Involved in education system,
extra curricular activities or have a job
Active lifestyles
Advertising Proposition Key Message: Stride Stimulating Gum
boosts brain activity and in turn enhances their ability to perform tasks
End Results? Help students become
more efficient and focused Activate brain cells to
develop longer concentration period
Tonality Fun Quirky Classy
Consumer Response
Consumer
Ad
Need/
WantConsumer
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