strengthening pathways to success...
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Office of the Executive Vice President for Academic Affairs/Provost
University Of Hawai‛i System
“STRENGTHENING PATHWAYS TO SUCCESS” SUMMIT
September 19, 2013 Indianapolis, IN
TM Part of the Hawai‘i Graduation Initiative
State’s Single Public Higher Education System
‣Headcount enrollment: 59,185 (9/5/13)
• 1 research/doctoral campus
• 2 baccalaureate campuses
• 7 community colleges
‣Education centers throughout the islands
‣Primarily commuter campuses
‣No majority ethnic/racial group
‣Every campus is Native Hawaiian-serving
2.5%
13.0%
5.0%
4.7%
Compounded Annual Growth Rate of UH Degrees Awarded
GOAL
Current Trend 46.7%
Cumulative Degree Gap: 60,791 degree holders
2025
“55% of Hawai‘i’s working age adults with a 2- or 4-year college degree by the year 2025.”
STEP 1: Analyze the Data
1. Finding Out What Matters Create campus scorecards identifying measures that improve graduation rates based on academic literature http://www.hawaii.edu/hawaiigradinitiative/campus-scorecards/
‣ First time, full time freshman with 6 or more credits at entry
‣ Freshman completing at least 30 credits hours within 1st academic year
‣ Students completing college level English and math within 1st academic year
‣ Freshmen with a declared major by start of second year
1. Finding Out What Matters
Freshmen Completing 30+ Credits within First Academic Year, UH Mānoa
Fall 07 Cohort
Cumulative Credits 1st AY Number % of Cohort
< 12 credits 116 6.5%
12 ≤ x < 24 credits 351 19.6%
24 ≤ x < 30 credits 694 38.7%
30+ credits 634 35.3% TOTAL 1,795 100.0%
Graduate in 4 Years Graduates Grad Rate (%)
< 24 credits 7 1.5%
24+ credits 316 23.8%
30+ credits 206 32.5% TOTAL 323 18.0%
Our initial analysis of the data showed: ‣ at all of our campuses (even at our 2-years)
more than 50% of first time freshmen took 12 to 14 credits
‣ percentage of freshmen completing 30 credits or more in their freshman:
• 4-year campuses 14.5% to 37%
• 2-year campuses averaged 7%
2. Assessing the Current Situation
UH 4-Year Campuses First-Time Freshmen, Fall 2009 to 2011
Credits Attempted
# of Credits Attempted
UH Community Colleges First-Time Freshmen, Fall 2009 to 2011
Credits Attempted
Subdivided the data for first-time freshmen between those taking <15 credits and those taking ≥15 credits in the first semester of study.
Examined:
‣ Academic Preparation
‣ Demographics
‣ Academic Success
3. Using Data Analysis to Make the Case for Change
Students who took 15 more credits in their first semester had higher levels of academic preparation, as measured by:
‣ SAT / ACT test scores
‣ High School GPA / Rank Ratio
‣ Early Admit / Prior Summer Credits
‣ Compass Scores (2-year campuses only)
Results were statistically significant
Initial Findings Academic Preparation
For students who took 15 more credits in their first semester:
‣ Mean age was slightly lower
‣ Lower share for URM and Pell recipients
‣ Higher share with financial need met
‣ Other results mixed
Results were statistically significant for some measures at some campuses
Initial Findings Demographics
Students who took 15 more credits in their first semester:
‣ Had higher end-of-semester GPA
‣ Had higher credit completion Rates
‣ Persisted to following Spring and Fall semesters at higher rates
Results were statistically significant
Initial Findings Academic Success
Question: is superior academic performance due to better academic preparation? To test this assumption, an Academic Preparation Score (APS) was created, using available data. The APS measure collapses several preparation variables to a single measure that can be used to array success outcomes by preparation level.
Digging Deeper
Created the Academic Preparation Score (1 to 4, with 4 being the highest) for: 4-Year Campuses:
‣ SAT Composite Score ‣ ACT Composite Score (if SAT unavailable) ‣ High School GPA ‣ High School Rank Ratio
2-Year Campuses: ‣ Compass Test Scores (4 Math and 2 English)
Academic Preparation Score
Students with higher levels of academic preparation (as measured by the APS) performed better than students with lower levels of academic preparation.
More importantly, at all but the lowest levels of academic preparation, students who took 15 or more credits generally had greater academic success, regardless of the APS!
Key Findings
First-time Freshmen, Fall Semester 2009–11
0.0
2.0
4.0
4.0 3.5 3.0 2.5 2.0 1.5 1.0
GPA
Academic Preparation Score
<15 Credits ≥15 Credits
Average GPA Initial Semester
EVPAA Sept. 2013
Number of students taking <15 credits=4,777 Number of students taking ≥15 credits=2,698
Academic Success by Preparation Score and Number of Credits Taken, 4-Year Campuses
Academic Success by Preparation Score and Number of Credits Taken, Community Colleges
First-time Freshmen, Fall Semester 2009–11
0.0
2.0
4.0
4.0 3.5 3.0 2.5 2.0 1.5 1.0
GPA
Academic Preparation Score
<15 Credits ≥15 Credits
Average GPA Initial Semester
EVPAA Sept. 2013
Number of students taking <15 credits=17,960 Number of students taking ≥15 credits=16,629
First-time Freshmen, Fall Semester 2009–11
0%
50%
100%
4.0 3.5 3.0 2.5 2.0 1.5 1.0 Academic Preparation Score
<15 Credits ≥15 Credits
% Credit Completion Ratio > 80%
EVPAA Sept. 2013
Academic Success by Preparation Score and Number of Credits Taken, 4-Year Campuses
Number of students taking <15 credits=4,777 Number of students taking ≥15 credits=2,698
First-time Freshmen, Fall Semester 2009–11
0%
50%
100%
4.0 3.5 3.0 2.5 2.0 1.5 1.0 Academic Preparation Score
<15 Credits ≥15 Credits
% Credit Completion Ratio > 80%
EVPAA Sept. 2013
Academic Success by Preparation Score and Number of Credits Taken, Community Colleges
Number of students taking <15 credits=17,960 Number of students taking ≥15 credits=16,629
First-time Freshmen, Fall Semester 2009–11
0%
50%
100%
4.0 3.5 3.0 2.5 2.0 1.5 1.0 Academic Preparation Score
<15 Credits ≥15 Credits
Persistence to Next Fall
EVPAA Sept. 2013
Academic Success by Preparation Score and Number of Credits Taken, 4-Year Campuses
Number of students taking <15 credits=4,777 Number of students taking ≥15 credits=2,698
First-time Freshmen, Fall Semester 2009–11
0%
50%
100%
4.0 3.5 3.0 2.5 2.0 1.5 1.0 Academic Preparation Score
<15 Credits ≥15 Credits
Persistence to Next Fall
EVPAA Sept. 2013
Academic Success by Preparation Score and Number of Credits Taken, Community Colleges
Number of students taking <15 credits=17,960 Number of students taking ≥15 credits=16,629
STEP 2: Establish Campaign
Objectives and Rationale
Objectives: Change the norm to
full-time=15 credits, not 12
Promote on-time graduation (2 and 4 years)
TM
Part of the Hawai‘i Graduation Initiative
Key message: Enroll in 15 credits per semester to
graduate on-time
Secondary message: Complete 30 credits in an academic
year
TM
Part of the Hawai‘i Graduation Initiative
Key audiences: External Students, parents, and the general public
Internal Advisors, campus administrators, faculty
TM
Part of the Hawai‘i Graduation Initiative
Rationale: Increase the likelihood of graduation Less opportunity cost (get a job/earn income
sooner) Lower cost for students (pay less tuition) Lower cost for UH in support services Lower cost to state and taxpayers
TM
Part of the Hawai‘i Graduation Initiative
‣Develop a branding theme for consistency in communications
‣Create key messages by audience group ‣Develop a media strategy—paid and
earned
‣ Enlist partners to help spread the word
Communications Strategy
Implementation
‣Discussion sessions with UH communicators to secure campus commitments
‣Discussion with K-12 partners
‣Development of video, website, brochure, television, radio and print advertising
Received proposals from TV networks and radio groups ‣Oceanic Time Warner Cable and KHON2 (NBC) ‣COX Radio Group ‣Various neighbor island radio stations
Television ‣648 spots (paid and PSA) in two flights ‣TV reach (ages18–24) 80%, avg. frequency 10.4x
Radio ‣3,081 (paid and PSA) spots statewide
Media Strategy
Reduced credit requirements to 120
Developed academic maps/ working on milestones
Block scheduling for freshmen
English and Math in first year
Freeze summer tuition
Campus Strategies
Financial incentives for freshmen
Student orientation video
Cohort scheduling
Improve course scheduling and availability
Do-It-In-Two / Do-It-In-Four
Campus Strategies (continued)
STEP 3: Analyze First Year
Results
% 15+ Credits Attempted Fall First-Time Freshmen
UH Mānoa
% 15+ Credits Attempted Fall First-Time Freshmen
UH Hilo
% 15+ Credits Attempted Fall First-Time Freshmen
UH West O‘ahu
% 15+ Credits Attempted Fall First-Time Freshmen
UH Community Colleges
Classified undergraduates taking 15 or more credits
increased by 14.7% UH System, Fall 2011 to Fall 2012
0.0
2.0
4.0
4.0 3.5 3.0 2.5 2.0 1.5 1.0
GPA
Academic Preparation Score
<15 Credits ≥15 Credits
Average GPA Initial Semester
EVPAA Sept. 2013
Academic Success by Preparation Score and Number of Credits Taken, 4-Year Campuses
First-time Freshmen, Fall 2012
Number of students taking <15 credits=1,292 Number of students taking ≥15 credits=1,429
0.0
2.0
4.0
4.0 3.5 3.0 2.5 2.0 1.5 1.0
GPA
Academic Preparation Score
<15 Credits ≥15 Credits
Average GPA Initial Semester
EVPAA Sept. 2013
Academic Success by Preparation Score and Number of Credits Taken, Community Colleges
First-time Freshmen, Fall 2012
Number of students taking <15 credits=5,030 Number of students taking ≥15 credits=647
0%
50%
100%
4.0 3.5 3.0 2.5 2.0 1.5 1.0 Academic Preparation Score
<15 Credits ≥15 Credits
% Credit Completion Ratio > 80%
EVPAA Sept. 2013
Academic Success by Preparation Score and Number of Credits Taken, 4-Year Campuses
First-time Freshmen, Fall 2012
Number of students taking <15 credits=1,292 Number of students taking ≥15 credits=1,429
0%
50%
100%
4.0 3.5 3.0 2.5 2.0 1.5 1.0 Academic Preparation Score
<15 Credits ≥15 Credits
% Credit Completion Ratio > 80%
EVPAA Sept. 2013
Academic Success by Preparation Score and Number of Credits Taken, Community Colleges
First-time Freshmen, Fall 2012
Number of students taking <15 credits=5,030 Number of students taking ≥15 credits=647
0%
50%
100%
4.0 3.5 3.0 2.5 2.0 1.5 1.0 Academic Preparation Score
<15 Credits ≥15 Credits
Persistence to Next Spring
EVPAA Sept. 2013
Academic Success by Preparation Score and Number of Credits Taken, 4-Year Campuses
First-time Freshmen, Fall 2012
Number of students taking <15 credits=1,292 Number of students taking ≥15 credits=1,429
0%
50%
100%
4.0 3.5 3.0 2.5 2.0 1.5 1.0 Academic Preparation Score
<15 Credits ≥15 Credits
Persistence to Next Spring
EVPAA Sept. 2013
Academic Success by Preparation Score and Number of Credits Taken, Community Colleges
First-time Freshmen, Fall 2012
Number of students taking <15 credits=5,030 Number of students taking ≥15 credits=647
Survey of UH Freshmen Enrolled in 12–14 Credits
Top 4 Reasons for not taking 15 or more credits
Not their intention to take 15 or more credits (27%)
Personal schedule doesn’t allow (25%)
Desired courses not available (not offered, time conflict, closed, etc.) (15%)
Cost/financial resources (13%) Based on fall 2012 freshmen responses; n=648
Things we did well: Leveraged data to build campaign,
enhance key messages
Utilized public relations professionals to create, roll out media plan
Targeted parents and students using public announcements and media partnerships
Included video/brochures at new student orientations
Lessons Learned
Things we need to address: Coordinating with campus initiatives
(Do-It-In-Four / Do-It-In-Two)
Convincing advisors and other internal audiences
Raising awareness of faculty
Creating a sense of urgency
Lessons Learned
Conduct further data analysis
Revisit UH financial aid policy
Redefining full-time from 12 to 15 credits(?)
Update and continue campaign
UH Bookstore Promo
Institutionalize“15” as the New Norm
Next Steps:
TM
www.15tofinish.com
www.hawaii.edu/hawaiigradinitiative
Part of the Hawai‘i Graduation Initiative
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