stream marketing and content automation

1

Twitter @chasemcmichael @infinigraphchase.mcmichael@infinigraph.com http://blog.infinigraph.com.

“Stream Marketing & Content Automation – Drive Actions Drive Results”

2

ACTIVITY STREAMS IS NOW SERIOUS MARKETING

Every 20 years, a new widespread form of enterprise collaboration has been adopted

3

YOUR CUSTOMERS FEED IS THE KEY

4

TWITTERVERSE – LOTS OF TOOLS

5

CHOOSE WISELY WITH A PLAN

Tools don’t create action clear strategy & consumer engagement does

6

CONSUMERS DEMAND RELEVANCE

"drinking from social media fire hose"; Are we entering into "Facebook Fatigue?

7

WHEN A POST GOES EPIC

8

TWEET - 2 - CLICKS

Customers know what they like

9

THE STEAM IS NOT YOUR INBOX

The stream is like a stock ticker not an email inbox

10

POSTS WITH HIGH CLICKS – GOOD FOR REPOST

970 Clicks

584 Clicks

Don’t fear your feed multi post works

11

DELAY POSTS DRIVE ACTION

12

DOES STEAM MARKETING WORK?

"Thanks to InfiniGraph, Complex Media's Network Flagship site Complex.com received 25% more visits and page views in October and 30% more in November from Twitter.

Aleksey BaksheyevDirector of Technology | Complex Media, Inc.

13

KEEP IT SIMPLE STUPID

Quality breeds Quantity – focus on action

14

CONTENT RESONANCE

15

Life is not about being liked its about being effective

16

CONTENT CONSUMPTION GRAPH

Challenge is knowing what to put in your feed

“The Content Stream by InfiniGraph”

What is the health of your feed?

Before After

17

WHAT IS SOCIAL INTELLIGENCE

Pro ActiveSocial Intelligence is:• Deriving relevance from consumer

actions around content interaction and others who have in common connections through the Social Graph

18

CUSTOMERS ARE THE BEST SOURCE

19

CROWD SOURCED RELEVANCE

Connect with those who are most active around similar brands and have friends connected to you

20

CROWD SOURCE TRENDING CONTENT

Feed your Feed with crowd sourced trending content

21

VALUE IN A FOLLOW

A Facebook fan has no value. Getting a Facebook fan to do something does

22

ACTIVATION BASED ON RELEVANCE

1. Top content sources based on social interaction

2.Consumer activity around most relevant connected brands

3.Ranked consumers based on activity in a vertical interest(s)

Yields Actionable:• Content - Keywords• Connections - Insights

23

THE PROBLEM

Deliver relevance to the target consumers who drive purchasing,

sharing and conversation

Peter Bordes: “…we are heading into the "age of relevance" which moves beyond search…”

24

EMPOWERING TARGETING

Without engagement, you won’t be moving the needle on the metrics that really matter

Can social targeting increase engagement?

Short Answer - Yes

25

TAKE AWAY

• Crowd sourced content interaction provides greater relevance

• The right content drives the greatest interaction “Own your content space”

• Reposting works with a little social intelligence

26

THANK YOU!

Twitter @chasemcmichael @infinigraph

chase.mcmichael@infingraph.comwww.infinigraph.com http://blog.infinigraph.com. All rights reserved.