strategy presentation

Presentation topic

CAN YOU SAY WHAT YOUR STRATEGY IS?

Represented byVivek gaurvivekgaur.2009@gmail.com

Content• Origin• Meaning of strategy• Hierarchy of plan• Strategy management process• Three level of strategy• Five forces corporate strategy• Case study

Origin

The concept of strategy is ancient. The word itself comes from the Greek strategia, Which means the science or art of being general. Effective Greek generals needed to Lead an army ,win and hold territory, protect cities from invasion, and wipe out the Enemy.The Greek knew that strategy was more than fighting battles.Effective generals had to determine right line of supply, decide when to fight and when not to fight, and manage the army relationship with citizens, politicians, and diplomats .

Strategy• The company’s long-term plan for how it will balance its internal strengths and weaknesses with its external opportunities and threats to maintain a competitive advantage.

• "Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations".

Hierarchy of plan

Mission statement

Strategy plan

Operational plan

Strategic management process

Mission and objective

Strategy formulation

Strategy implementation

Strategic control

Environmental scanning

1. Mission and objective

The mission statement describes the company's business vision, including the unchanging values and purpose of the firm and forward-looking visionary goals that guide the pursuit of future opportunities

2. Environmental Scanning

The environmental scan includes the following components:Internal analysis of the firm

•)

•Internal analysis •External analysis

Five forces

3. Strategy formulation

To encounter these forces we formulate three level of strategy

Multi business corporation

Three level of strategy

Strategic business unit

Functional Or Departmental

4.Strategy implementation

5.Strategy control The implementation of the strategy must be monitored and adjustments made as needed.

Evaluation and control consists of the following steps:

1. Define parameters to be measured

2. Perform measurements3. Compare measured results to the pre-defined standard4. Make necessary changes

JAPANESE LUXURY CARS OVERTAKE AMERICAN CARS IN US MARKET

CASE STUDY MISSION TO GET MAX PROFIT

ENVIRONMENTAL SCANNING COMPETITIVE SCENARIO

CRITICAL SUCCESS FACTORS

POTENTIAL CHALLENGES

STRATEGY FORMULATION QUALITY IMPROVEMENT

FUEL EFFICIENCY

PRICING STRATEGY

conclusion