strategy, innovaton & industrial design

about me

Currently pursuing Masters in Design Strategy from Politecnico di Milano, formerly working as an Industrial Designer at Forbes Marshall R&D with a Bachelors of Design in Product Design from Symbiosis International University. Having a keen interest in research, strategic design and innovation platforms.

gurfaraaz@gmail.com

Activities & Achievements : Delegate at Confederation of Indian Industry – NID Design Summit 2010.Delegate at Workshop on Design Research & Ethnography By Onio Design 2011. Attended Kyoorius Design Yatra 2008, 2009.( International design symposium ) Won 2nd Runner Up at Automotive Design ADEX 2010 IIT Kanpur. Won many (over 30) prizes and citations in various arts and design competitions. School Captain, Army School, Mhow. Senior Resident Captain, Southern Command Army Boys Hostel, Pune.

branding & service system design

FOR : Venice Region - NordestVenice is a well known cultural destination all over the world with a rich and well established history and past. Venice along with its proximal cities is a candidate city for the ECoC 2019. The stakeholders wanted to create a unique identity for the region that includes services emulating the cultural diversity of the region and its clouded industrial capabilities.

AS : European Capital of Culture 2019Every year the European Commission On Culture selects a city from its member states to become the European Capital of Culture. The procedure for selection usually starts six years in advance. This initiative is the most prestigious high profile cultural event in Europe

Methodology OverviewAn overview of the process followed

EuropeanCapital ofCulture

Strategy Copy

Territorial Analysis

Persona & Storytelling

Roll Out Roadmap

Service Design

Territorial Marketing

Brand Positioning

VENICE

Year 2012

Rational ReasoningUtilizing the existing potential

Tone of VoiceEngagingEnergetic

Resonating

Physical EvidencePerformance of services.

Spread of KitsInvolvement of community

Benefits to community

TargetPre 2019 (2015) : Experts and local

communities.2019 : Visitors

Post 2019 : Investors & LocalBrand PromiseFostering a symbiotic exchange

through the enhancement of coexist-ing cultural diversity.

Territorial Analysis Copy Strategy

Timeline Roadmap

Before 2019

Intrigue + MotivateThe local communities and experts

engage with the brand and this leads to awareness and the devel-

opment of a sense of pride.

During 2019

Dialogue + CoexistThe visitors, local communities and

businesses interact at this stage, giving rise to a cultural platform

enabling cultural exchange.

After 2019

Invest + MaintainInvestors are convinced with the

opportunity available in the region and participate in a mutually profit-able cultural exchange. The region

as a whole continues to sustain and develop by this symbiosis.

The Venice Region

SYSTEM MAP & SERVICE INTERSECTION LOCATION

Before

After

During

Businesses Institutions

Experts Communities

ResourcesInvitation

Offer

Influence

Businesses Institutions

Communities

ResourcesInvitation

Influence

Pop-up Store

InvestorsInvitation

Institutions

Communities

Influence

Experts

Knowledge Bank

Visit

BusinessesInvestors

Resources

Investment

Resources

Potential Potential

SERVICEINTERSECTION

Keywords = Exchange + Iridescence + Creativity + Symbiotic + Mutualism + Synergy

OTHER SERVICESSpace WarpUsing layered augmented reality.

The SeekersProviding kits and resources to social influencers to experience the region.

Pop Up StoresPop up store locations near important monuments providing a 2 fold advantage to both the industries through exposure and bringing in more people to the locations.

SERVICE ILLUSTRATIONCity SwitchInteractive panels are installed across the cities in the Nord est. Sound from other cities is transmitted between the panels. People can draw on the interactive panel and send messages to the other panels .

Thus fostering exchange within the region and increasing curiosity among the locals and visiting tourists.

More

LOGO UNITColours symbolizing the elements of the region including industry, culture and nature form a part of the colour palette. The ‘V’ of Venice in the various colours is emerging from a mitosis, symbolizing a singular origin with differentiated identities. Thus communicating the concept of ‘unity in diversity’ emulated by the region.

The quick brown fox jumps over the lazy dog 0123456789 COLLATOR

Typeface

Colour Palette

areas where i can help you

Strategic Planning

Industrial Design

Design Driven Innovation

Research & Ethnography

Brand Creation

Venture Strategy

Innovation Management

Business Model Innovation

Prototyping & Manufacturing

location

Via Giovanni PastorelliNo. 19Milan 20143ITALY gurfaraaz@gmail.com

Availability

‘ Our truest life is when we are in dreams awake ’Henry David Thoreau